Adidas

StepN and Adidas unveil collaborative move-to-earn generative NFT sneakers

News

StepN and Adidas unveil collaborative move-to-earn generative NFT sneakers

Merging fashion, fitness and digital innovation, StepN, the move-to-earn platform revolutionising wellness engagement, has joined forces with Adida...
Fashion : Sports & Leisure : Technology
The Campaign: Adidas Rivalry turns to ballroom and breakdancing in new ad

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The Campaign: Adidas Rivalry turns to ballroom and breakdancing in new ad

In a strategic and timely move that transcends mere sportswear marketing, Adidas Rivalry has used the realms of ballroom and breakdance battles to ...
Adidas : Advertising : LGBTQ+
Adidas and Jerry Lorenzo team up to create Fear of God Athletics

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Adidas and Jerry Lorenzo team up to create Fear of God Athletics

On 3 December 2023, Fear of God Athletics, the collaboration between Fear of God founder Jerry Lorenzo and Adidas that was three years in the makin...
Fashion : Sport : Design
Adidas Rivalry turns to ballroom and breakdancing in new ad

News

Adidas Rivalry turns to ballroom and breakdancing in new ad

In a strategic and timely move that transcends mere sportswear marketing, adidas Rivalry has used the realms of ballroom and breakdance battles to ...
Pop Culture & Media : Adidas : Fashion
Solar-powered headphones for sustainable sounds

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Solar-powered headphones for sustainable sounds

Sportswear company Adidas has teamed up with speaker brand Zound to release a pair of headphones that can be charged using sunshine and artificial ...
Technology : Sustainability : Retail
Adidas pays homage to Dubai’s Ravi Restaurant

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Adidas pays homage to Dubai’s Ravi Restaurant

The sportswear giant is unveiling a special edition sneaker that honours popular Dubai restaurant Ravi Restaurant.
Fashion : Food : Drink
Adidas offers personalisation for AI avatars

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Adidas offers personalisation for AI avatars

Aligning with the growing importance of personalised avatars, the sportswear brand is launching a personality-based artificial intelligence (AI)-ge...
Sports & Leisure : Technology : Media & Entertainment
A hyper-inclusive overhaul for Adidas sports bras

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A hyper-inclusive overhaul for Adidas sports bras

Adidas has re-engineered its entire sports bra portfolio to cater for the needs of active women after conducting research that revealed that 90% of...
Sports & Leisure : Design : Health & Wellness
Adidas re-invents footwear with tech-driven textiles

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Adidas re-invents footwear with tech-driven textiles

The sports brand has unveiled Strung, a new textile and manufacturing process that uses data and robotics to change how footwear is created.
Retail : Technology : Fashion
Adidas’ Confirmed is storytelling for sneakerheads

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Adidas’ Confirmed is storytelling for sneakerheads

Adidas has relaunched its sneaker app with a greater focus on community, creativity and storytelling.
Technology : Retail : Community Commerce
Adidas’ smart insole shapes virtual skills

News

Adidas’ smart insole shapes virtual skills

Adidas and EA Sports have joined forces on a phygital innovation that enables players to affect their virtual performance through real-world play.
Adidas : Sports : Techology
Adidas gives amateur football teams an unfair advantage

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Adidas gives amateur football teams an unfair advantage

Adidas recently launched a marketing campaign for its Predator 20+ Mutator shoes, offering footballers the chance to Rent a Pred through a dedicate...
Society : Fashion : Adidas
Adidas rewards customers for reselling fashion

News

Adidas rewards customers for reselling fashion

Infinite Play invites consumers to trade-in unwanted clothing and shoes in return for benefits.
Fashion : Sustainability : Youth
Raw materials are a route to more sustainable clothing

News

Raw materials are a route to more sustainable clothing

Adidas is championing a new fashion process that forefronts raw textiles as a mode of sustainable fashion.
Fashion : Sustainability : Design
Adidas upcycles shoes into home furnishings

News

Adidas upcycles shoes into home furnishings

The sportswear brand partnered with designer Simone Post to find innovative ways to recycle its footwear.
Design : Interiors : Materials
A mental health zine and eco-conscious trainers

News

A mental health zine and eco-conscious trainers

Swirl rethinks mental health communication, adidas combines sustainability efforts with data-driven design, Instagram interrupts zombie scrolling.
Mental Health : Fashion : Technology
The latest from Milan Salone 2018, the unrealistic beauty ideals of Instagram

News

The latest from Milan Salone 2018, the unrealistic beauty ideals of Instagram

Puma experiments with biodesign, Dassault Systèmes explores the Age of Experience at Milan Salone 2018 and Cybersmile fights against digital trolling.
Milan Salone 2018 : Retail : Adidas
Looking Back: Fashion in 2017

News

Looking Back: Fashion in 2017

Automated manufacturing, data-driven creativity and the merging of the physical and digital worlds have all made a serious impact on the industry i...
Fashion : Sustainability : Digital
Pollution Apparel

Micro Trends

Pollution Apparel

Leading creatives are using water pollution as a resource to highlight unsustainable production practices in the fashion industry and offer alterna...
Fashion : Apparel : Sustainability
Adidas app takes a holistic approach to fitness

News

Adidas app takes a holistic approach to fitness

Global – All Day offers female athletes advice on nutrition, mindset, movement and rest.
Fitness : Wellness : Digital
The American Middle

Macro Trends

The American Middle

The American middle class, once the aspirational ideal, is becoming a myth. Brands must learn to speak to this demographic that have felt left behi...
Culture : Advertising : Retail
Emerging Youth: Russia

Markets

Emerging Youth: Russia

Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative projects.
Fashion : Advertising : Culture
Key fashion players unite at the Copenhagen Fashion Summit

News

Key fashion players unite at the Copenhagen Fashion Summit

Copenhagen – Brands including adidas and Kering have signed a commitment to define and move towards a circular business strategy.
Fashion : Sustainability : Technology
Urban running

News

Urban running

Tokyo – The Green Light Run gamified marathon experience has helped runners to navigate the city.
Adidas : Tokyo : Run Stations
Reebok’s Chinese mission

News

Reebok’s Chinese mission

China – The most recent ad in Reebok’s Be More Human campaign challenges stereotypes around age and fitness.
Reebok : The Flat Age Society : China
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