The American Middle
The American middle class, once the aspirational ideal, is becoming a myth. Brands must learn to speak to this demographic that have felt left behind by the rise of coastal elitism.
By Rachael Stott and Megan Billings
:strip_exif():strip_icc()/filestorage/images/77247/doug-aitken-16-lance-gerber.png)
WANT TO READ MORE?
BECOME A MEMBER TODAY
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Already a member? Click here to log in.
:strip_exif():strip_icc()/filestorage/images/125001/11-fluz-cashback-queen.jpg)
:strip_exif():strip_icc()/filestorage/images/120365/ntk-video-template.png)
:strip_exif():strip_icc()/filestorage/images/121960/lsn-video-template.png)
:strip_exif():strip_icc()/filestorage/images/124505/airbnb-s-icons-programme.png){kind=icon}
:strip_exif():strip_icc()/filestorage/images/120808/rcc-dts-home-29.jpg)
:strip_exif():strip_icc()/filestorage/images/120740/i2a1591.jpg)
:strip_exif():strip_icc()/filestorage/images/123220/670905.jpg)
:strip_exif():strip_icc()/filestorage/images/123929/675738.jpg)
:strip_exif():strip_icc()/filestorage/images/124414/240116-hs-nil-shot-09-033-v2.jpg)
:strip_exif():strip_icc()/filestorage/images/121313/florasis-cosmetics.jpg)