Reebok

Reebok’s blank canvas shoe promotes DIY dressing

News

Reebok’s blank canvas shoe promotes DIY dressing

Sports brand Reebok is teaming up with retailer Size? and fabric dye brand Rit on a new trainer for customers to dye themselves.

Fashion : Retail : Reebok

Reebok’s First Pitch minimises sneaker waste

News

Reebok’s First Pitch minimises sneaker waste

The brand’s digital platform enables consumers to collectively determine whether a sneaker should be produced.

Fashion : Retail : Technology

Reebok kits out Generation Z for the great outdoors

News

Reebok kits out Generation Z for the great outdoors

The sports brand has launched a collection of trainers and apparel for outdoor trekking.

Youth : Fashion : Leisure

Reebok releases a shape-shifting sports bra

News

Reebok releases a shape-shifting sports bra

The PureMove Bra responds to the wearer’s kinetic movement to give women more support when exercising.

Fashion : Fitness : Product Design

A t-shirt that captures pollution and skincare made from mushrooms

News

A t-shirt that captures pollution and skincare made from mushrooms

Kloters aims to reduce pollution with smart clothing, Moon Juice revives skin with mushrooms, Reebok podcast celebrates women’s streetwear community.

Fashion : Beauty : Technology

Big Ideas

Brand Innovation Debrief: Reebok

With the launch of an in-house collective dedicated to pushing technological innovation, Reebok is evolving into much more than just a sneaker brand.

Apparel : Retail : Fashion

News

Reebok designs a new brand purpose and DHL prioritises sustainability

Roman and Williams creates a design destination, PIX merges auto and retail, brands need to do more to promote diverse definitions of masculinity, ...

Fashion : Design : Retail

Looking Back: Fashion in 2017

News

Looking Back: Fashion in 2017

Automated manufacturing, data-driven creativity and the merging of the physical and digital worlds have all made a serious impact on the industry i...

Fashion : Sustainability : Digital

Emerging Youth: Russia

Markets

Emerging Youth: Russia

Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative projects.

Fashion : Advertising : Culture

Reebok’s Chinese mission

News

Reebok’s Chinese mission

China – The most recent ad in Reebok’s Be More Human campaign challenges stereotypes around age and fitness.

Reebok : The Flat Age Society : China

Preview: Fast Fabrication

News

Preview: Fast Fabrication

Global – A burgeoning revolution in robotics is enabling apparel and footwear brands to adopt automated manufacturing systems that have proven diff...

Automated : Reebok : Manufacturing

Fast Fabrication

Micro Trends

Fast Fabrication

A burgeoning revolution in robotics is enabling apparel and footwear brands to adopt automated manufacturing systems that have proven difficult to ...

Adidas : Automation : Workplace Futures

Future footwear

News

Future footwear

US – Reebok has developed new software and robotics to create footwear three-dimensionally without the need for moulds.

Material Futures : Reebok : Automation

Health benefits

Big Ideas

Health benefits

New York – Wellcoin is taking the gamification of fitness to the next level, with real, tangible rewards.

Wellcoin : Health Currency : Fitness

Preview: Perspiration Power

News

Preview: Perspiration Power

Global – This week’s microtrend looks at fitness brands helping customers to push their limits.

Motivation : Marketing : Fitness

News

Pump it up

South Korea – A new advert from Reebok is getting commuters on their feet in an underground battle.

Reebok : ZPump : Body Temples

The Optimised Self

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...

Optimisation : Health : Wellbeing

Design Directions

Be More Human

Evoking a holistic approach to health, Reebok has unveiled a campaign hinging on reaching the human pinnacle through optimisation of self.

Reebok : Be More Human : Optimised Self

Inner self: Reebok aims to understand what makes us human

News

Inner self: Reebok aims to understand what makes us human

San Francisco – The latest campaign from Reebok is asking consumers to question what it means to be human.

Reebok : Be More Human : Optimised Self

In the zone: Reebok turns workouts into a cinematic experience

News

In the zone: Reebok turns workouts into a cinematic experience

London – Reebok has joined forces with workout class provider Les Mills to launch new fitness concept The Project: Immersive Fitness.

Fitness : Immersive Environment : Reebok

Adidas gains ground on Nike in Chinese market

Big Ideas

Adidas gains ground on Nike in Chinese market

Adidas gains ground on Nike in Chinese market

Adidas : China : Nike

Adidas bucks price trend in India with $1 shoes

Big Ideas

Adidas bucks price trend in India with $1 shoes

Adidas bucks price trend in India with $1 shoes

Adidas : Footwear : $1 Shoe

Communities

Self-Quants

Inspired by how useful data can be in measuring, monitoring and reducing the amount of energy we use and how much money we spend, a few digital pio...

Nike : Matthew Miller : Up

Step on it: Putting runners through their paces

News

Step on it: Putting runners through their paces

Step on it: Putting runners through their paces

Prohibition Gaming : Gaming : Culture

Lucky dip: Shoes get put in the hat

News

Lucky dip: Shoes get put in the hat

Lucky dip: Shoes get put in the hat

Reebok : Sportswear : Boston

Loading...

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.