Lucky dip: Shoes get put in the hat

Boston – Reebok’s latest limited-edition shoe will be available through a lucky dip. Rather than encouraging the sneaker enthusiasts who camp out overnight in the hope of getting hold of exclusive new items, Reebok’s new sales concept for its Pump Outback collaboration with Boston sportswear store Bodega will only be available to customers via a lottery. Fans have to apply to enter the draw before Friday; just 31 pairs of the shoe will be released on Saturday at Bodega.

While many limited-edition products are reserved for those who can meet their inflated prices, the new Outback shoe brings back the draw and a sense of luck to its exclusivity.