Sportswear

Rapha and Cycle Sisters launch modest fashion performance wear

News

Rapha and Cycle Sisters launch modest fashion performance wear

British cycling brand Rapha has partnered with London’s Cycle Sisters to introduce a new collection of cycling-specific performance wear for Muslim...
Fashion : Sports & Leisure : Society
Nike and Hyperice launch high-tech shoes for athlete recovery

News

Nike and Hyperice launch high-tech shoes for athlete recovery

Nike has teamed up with health tech company Hyperice to introduce innovative wearables designed to aid athletes’ recovery
Technology : Sports & Leisure : Fashion
Louis Vuitton sends football boots down the runway for 2025

News

Louis Vuitton sends football boots down the runway for 2025

Louis Vuitton has found inspiration in the football world for its spring/summer 2025 collection. 
Fashion : Football : Louis Vuitton
Heinz and Kappa honour Italy’s game day sandwich-makers

News

Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...
Advertising & Branding : Food : Sports & Leisure
Skims launches star-studded campaign to celebrate WNBA partnership

News

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...
Sport : Fashion : Beauty
Speedo reclaims its spot in swimwear with new campaign

News

Speedo reclaims its spot in swimwear with new campaign

Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.
Sport : Heritage : Fashion
Miu Miu presents new Women’s Tales short film in China

News

Miu Miu presents new Women’s Tales short film in China

Unveiled in Shanghai in March 2024, Miu Miu’s latest instalment in its Women’s Tales series is I Am the Beauty of Your Beauty, I Am the Fear of You...
Luxury : Miu Miu : Sports & Leisure
Champion introduces athleisure line made with biodegradable fabric

News

Champion introduces athleisure line made with biodegradable fabric

Could the future of fast fashion be biodegradable? Sportswear brand Champion believes so. The firm has developed a breakthrough synthetic material ...
Fashion : Textile : Sustainability
Stat: Pinterest predicts 2024 will be all about racquet culture

News

Stat: Pinterest predicts 2024 will be all about racquet culture

Pinterest, with its 482m monthly users, unveiled the anticipated trends for 2024 across beauty, fashion and more in a report in December 2023.
Sports : Design : Fashion
Adidas and Jerry Lorenzo team up to create Fear of God Athletics

News

Adidas and Jerry Lorenzo team up to create Fear of God Athletics

On 3 December 2023, Fear of God Athletics, the collaboration between Fear of God founder Jerry Lorenzo and Adidas that was three years in the makin...
Fashion : Sport : Design
Houdini launches a one-stop-shop circular retail hub in Stockholm

News

Houdini launches a one-stop-shop circular retail hub in Stockholm

Rent, reuse, repair, buy, try or subscribe – all in one place. That is the promise of Houdini Sportswear’s new retail concept bringing circular fas...
Retail : Sustainability : Fashion
Study reveals football boots are not designed for women

News

Study reveals football boots are not designed for women

The European Club Association (ECA) unveiled a pioneering research project in June 2023 to develop football boots specifically designed for women.
Sport : Football Boot : Football
Lululemon hosts first dupe swap to enhance brand engagement

News

Lululemon hosts first dupe swap to enhance brand engagement

Athletic apparel company Lululemon has tackled dupe culture and cheaper alternatives to its Align Leggings from competitors by hosting its first du...
Fashion : Sustainability : Retail
Riding the Wave of Surfing Futures

Markets

Riding the Wave of Surfing Futures

A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment and apparel.
Travel & Hospitality : Surfing : Sport & Leisure
This running campaign captures rule-breaking fitness

News

This running campaign captures rule-breaking fitness

Following the introduction of new city-wide speed limits in Paris, boutique running store Distance is promoting urban running through a provocativ...
Society : Fashion : Advertising & Branding
Telfar captures Liberia’s heritage in Olympic collection

News

Telfar captures Liberia’s heritage in Olympic collection

Luxury fashion brand Telfar is making its first foray into sportswear, following the brand’s appointment as Olympic clothing sponsor for Liberia.
Fashion : Sports & Leisure : Luxury
Hylo’s minimal branding links sport and sustainability

News

Hylo’s minimal branding links sport and sustainability

Design agency Otherway is supporting sportswear brand Hylo in achieving a shoe with sustainability at the fore.
Advertising & Branding : Retail : Sustainability
Puma’s biodegradable sportswear is made on demand

News

Puma’s biodegradable sportswear is made on demand

Puma has unveiled a range of biodegradable sportswear as part of Dezeen’s Virtual Design Festival.
Fashion : Sustainability : Sportswear
Adidas gives amateur football teams an unfair advantage

News

Adidas gives amateur football teams an unfair advantage

Adidas recently launched a marketing campaign for its Predator 20+ Mutator shoes, offering footballers the chance to Rent a Pred through a dedicate...
Society : Fashion : Adidas
What programmable membranes mean for the future of apparel

Big Ideas

What programmable membranes mean for the future of apparel

Material surfaces that can change their texture could be the future of functional apparel.
Fashion : Sportswear : Product Design
This platform champions athleticism for girls

News

This platform champions athleticism for girls

London – Girls Do Succeed celebrates everyday athletes by providing an online community for sporty girls.
Fashion : Sport : Wellness
This shirt will make cyclists more visible

News

This shirt will make cyclists more visible

London – Adventure sportswear brand Vollebak is incorporating a highly visible pigment into its sportswear garments, helping cyclists to stand out ...
Fashion : Sport : Leisure
Riding a new wave

News

Riding a new wave

Cape Town – Surf brand Mami Wata has created a campaign that explores the African mythology around surfing.
New Bricolage Living : South Africa : Sports
Urban running

News

Urban running

Tokyo – The Green Light Run gamified marathon experience has helped runners to navigate the city.
Adidas : Tokyo : Run Stations
Reebok’s Chinese mission

News

Reebok’s Chinese mission

China – The most recent ad in Reebok’s Be More Human campaign challenges stereotypes around age and fitness.
Reebok : The Flat Age Society : China
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