The Futurecraft Biofabric by Adidas and AMSilk, Global The Futurecraft Biofabric by Adidas and AMSilk, Global
The Futurecraft Biofabric by Adidas and AMSilk, Global The Futurecraft Biofabric by Adidas and AMSilk, Global
The Futurecraft Biofabric by Adidas and AMSilk, Global The Futurecraft Biofabric by Adidas and AMSilk, Global

Sustainable sneakers

22 : 11 : 2016 Whole-system Thinking : Futurecraft : Adidas Futurecraft Biofabric Trainers

Global – Adidas has developed a trainer that features synthetic spider silk.

  • The Futurecraft Biofabric’s are part of the brand’s Futurecraft series
  • The uppers are made from 100%-biodegradable Biosteel fibre

The sports shoe features Biosteel, a fully biodegradable, lightweight and strong synthetic spider silk produced by German biotechnology firm AMSilk. The material allows for excellent breathability and moisture management, making it particularly suitable for use in sportswear.

The shoe upper begins to break down when high levels of the naturally occurring digestion enzyme proteinase are introduced and fully decomposes within 36 hours after exposure.

Adidas is leading the way in sustainable trainers following the launch of the UltraBoost Uncaged – a sneaker made using recycled plastic bottles.

‘We are moving beyond closed loop and into an infinite loop – or even no loop at all. This is a pioneering stride forward beyond sustainability into a new territory of bionic innovation,’ says James Carnes, vice-president of strategy creation at Adidas.

The Big Picture

Synthetic spider silk has gained a foothold among environmentally minded brands such as The North Face that are looking to redefine the materials used by retail companies.

Discover More Daily Signals
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN