Poetry in motion
Past Forward by Prada, Global

Poetry in motion

Global – Past Forward is a film noir that explores the creative convergence between dreams and reality.

Past Forward by Prada, Global

Global – Past Forward is a film noir that explores the creative convergence between dreams and reality.

  • The film is a collaboration between designer Miuccia Prada and US writer and director David O Russell
  • It follows Allison Williams, Freida Pinto and Kuoth Wiel as they each experience the same scenario

The silent film is set in a surreal world in which dreams and reality blur, creating a contemplative work that is ‘free from normal narrative or audience expectations’ and fuelled by suspense, fear, danger, love, identity and time.

Past Forward, described as a ‘cinematic poem’, switches between Williams, Pinto and Wiel as they experience the same scenario, and also stars John Krasinski, Jack Huston and Sinqua Walls as their male counterparts.

Although segments of the film were presented at Prada’s spring/summer 2017 collection show, the primary purpose of the project is ‘simply for the joy of making art’ rather than promotional material, according to O Russell.

‘Here was the opportunity to make a journey guided by layers of movie memories, life images and emotions, with no aim except to create art, as if it were a painting or a sculpture,’ he explains.

The Big Picture

As we explored in part 2 of our Branded Content Market, brands are looking beyond traditional narratives and venturing into experimental territory to inspire intrigue.

Discover More Daily Signals
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN