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Surge in sportswear

Big Ideas

Surge in sportswear

India – Growing interest in health and wellness and shifting beauty standards are driving record growth in India’s sportswear market.

India : Sportswear : Millennials

Sporting dystopias

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Sporting dystopias

Global – Adidas has released its latest Y-3 fashion film, inspired by a futuristic dystopia.

Adidas : Advertising : The Dislocated World

Collaborative campaigns

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Collaborative campaigns

Global – Nike has hired FKA Twigs as creative director for the brand’s latest campaign.

Nike : FKA Twigs : Do You Believe In More?

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Warming up

New York – Snapbac is a range of sports apparel designed for the crucial moments before and after a workout.

Snapbac : Wellness : Precovery

Sustainable sneakers

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Sustainable sneakers

Global – Adidas has developed a trainer that features synthetic spider silk.

Whole-system Thinking : Futurecraft : Adidas Futurecraft Biofabric Trainers

Ich love athleisure

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Ich love athleisure

Global – The new Palace and adidas collaboration celebrates the trend for athleisure with a tongue-in-cheek video.

Athleisure : Palace X Adidas : Adidas

Sustainable footprints

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Sustainable footprints

US – Adidas has released a new range of sustainable trainers made from plastic bottles.

Whole-system Thinking : Adidas : Parley For The Oceans

Head in the game

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Head in the game

US – Adidas has developed a hoodie that is designed to help athletes to stay focused.

Adidas : Zero Negative Energy : #FindFocus

High performance

Big Ideas

High performance

Global – The global downturn in sales of fashion goods is not affecting the growth of the athleisure category.

Athleisure : Global Fashion & Style : Womenswear

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Sweat fest

UK – Lululemon is to hold its own one-day festival dedicated to both physical and mental development.

The Optimised Self : Lululemon : Festival

Style of our youth

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Style of our youth

Global – Designer Kim Jones and NikeLab have collaborated on a new range of lightweight sportswear.

Nike Lab : Kim Jones : Sportswear

Design Directions

Lululemon Lab

New York – Yoga-inspired athletic clothing label Lululemon has created a laboratory concept that tailors garments to suit specific markets.

Lululemon : Lab : New York

Seriously sporty

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Seriously sporty

Global – Sportswear brand Asics is targeting a new audience in its latest campaign, which pits fitness goals against the trappings of youth.

Asics : 180 Amsterdam : Want It More

Fabric footwear

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Fabric footwear

London – Adidas lets the machines do the talking for the third chapter of its Futurecraft concept series.

Adidas : Alexander Tailor : Futurecraft

Serious streaming

Big Ideas

Serious streaming

Global – Periscope has joined forces with GoPro cameras to let people live stream their adventures in high definition.

Periscope : Live Streaming : Social Media

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No compromise

Canada – Activewear label Penningtons is showing that plus-size women can hold their own at yoga despite what some people might think.

Penningtons : Plus-size : Activewear

Big Ideas

We are live

Global – Apps that enable users to live stream video content took off in 2015. Automotive and sportswear brands are the biggest adopters of this in...

Periscope : Live Streaming : L2 Think Tank

Ready for anything

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Ready for anything

London – Sportswear brand Vollebak’s clothing prepares and trains the body to deal with high pressure and potentially life-threatening situations.

Vollebak : Sportswear : Parasympathetic Nervous System

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Opt-out retail

Seattle – Outdoorwear brand REI is to close its stores for Black Friday with the hashtag #OptOutside.

Retail : Brandstanding : REI

Optimised running

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Optimised running

Germany – Adidas has launched Futurecraft, a custom performance trainer that features 3D-printed soles.

Adidas : Perspiration Power : Optimised Self

Cool and response

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Cool and response

New York – Brooklyn-based label Chromat has launched a new active clothing collection that responds to the wearer’s physiology.

Chromat : Activewear : Biomimicry

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Sports culture

Beijing – Nike recently invited Coordination Asia to create a one-off Nike Studio in an art gallery to coincide with the World Athletics Cham...

Nike Studio : Coordination Asia : Body Temples

Big Ideas

Feel-good fit

Canada – Sportswear brand Lululemon is marketing its new range of leggings to emphasise how women feel wearing them, rather than how they look.

Lululemon : Engineered Sensation : The Optimised Self

Cyclist’s selection

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Cyclist’s selection

London – Cycling brand Rapha has launched Mondial, a biannual magazine celebrating cycling culture from a fresh perspective.

Rapha : Mondial : Cycling Culture

Remaking an icon

Big Ideas

Remaking an icon

Boston – Converse’s iconic trainer, the Chuck Taylor All Star, has undergone its first redesign in almost a century.

Converse : Nike : Chuck II

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