Lululemon

Wild Swimming Market

Markets

Wild Swimming Market

As wild swimming gains popularity, brands are seizing the opportunity to make it more approachable – from wellbeing advice to retail innovations.

Sports & Leisure : Nature : Education

Lululemon lets consumers test-run fitness garments

News

Lululemon lets consumers test-run fitness garments

The brand’s first experiential store is its largest to date and includes fitness studios, a meditation area and a café.

Health : Wellness : Retail

Lululemon offers a fresh take on masculinity and other stories

News

Lululemon offers a fresh take on masculinity and other stories

In today’s daily digest: Ichibuns delivers quality ingredients, Brewdog gives away 20% of its profits, luxury treehouse returns to nature and other...

Hospitality : Fashion : Drink

Airport workout

Big Ideas

Airport workout

Maryland, US – A new workout space at Baltimore-Washington International Airport combines high-end travel with fitness on the go.

Roam Fitness : Travel : Optimised Self

Life-long Learners

Communities

Life-long Learners

This community of high-net-worth high achievers are more interested in spending their money on self-enriching experiences than on gratuitous displa...

Life-long Learners : Luxury : Experience Economy

Sport and spectacle

News

Sport and spectacle

London – Nike has created an immersive workout experience designed to push participants beyond their physical and mental limits.

Nike : United Visual Artists : Optimised Self

Design Directions

Lululemon Lab

New York – Yoga-inspired athletic clothing label Lululemon has created a laboratory concept that tailors garments to suit specific markets.

Lululemon : Lab : New York

Fit for purpose

News

Fit for purpose

New York – Fitness apparel brand Lululemon is continuing its move into athleisure with a second Lululemon Lab location.

Lululemon Lab : Athleisure : Incubator

Athleisure Market

Markets

Athleisure Market

Athleisure is now widely stocked, from Sports Direct to Selfridges, and the pervasive sports and casual apparel trend is not going away.

Athleisure : Health & Wellbeing : Fitness

Lulu’s new digs

News

Lulu’s new digs

New York – In an attempt to revitalise its offering, Lululemon’s newest store in Manhattan has dedicated one-third of its space to a community hang...

Lululemon : Athleisure : New York

Big Ideas

Feel-good fit

Canada – Sportswear brand Lululemon is marketing its new range of leggings to emphasise how women feel wearing them, rather than how they look.

Lululemon : Engineered Sensation : The Optimised Self

Micro Trends

Alco-health

Healthy hedonism is on the rise as consumers seek new ways to have a good time without avoiding alcohol altogether, and new spaces are opening to...

Neo-Detox : Alcohol : The Springs

Big Ideas

Denim redux

San Francisco – Levi’s is embracing the athleisure movement with its new range of super-stretchy denim jeans.

Levi Strauss & Co : Athleisure : Denim

Lululemon plans menswear store in New York

Big Ideas

Lululemon plans menswear store in New York

Activewear brand Lululemon will open its first stand-alone men’s store in Soho, New York.

Lululemon Athletica : New York : Menswear

Big Ideas

Retail Analysis: Cult brand lululemon arrives in London

Canadian sportswear brand lululemon has opened it first European ‘community’ store, in Covent Garden.

Lululemon : Yoga : Covent Garden

H&M introduces sportswear line fit for Olympians

Big Ideas

H&M introduces sportswear line fit for Olympians

H&M introduces sportswear line fit for Olympians.

Lululemon : Tennis : Function

Markets

Broga

Yoga, historically a female-dominated activity, is being co-opted by men as a complement to their no-frills fitness regime. Yet the sector is missi...

Lululemon : Yoga Class : Performance Wear

How to: Showroom

Markets

How to: Showroom

UK, US – Retailers are realising that showrooming is not the enemy. Bargain-driven consumers are increasingly researching purchases in-store before...

Showrooming : Bricks-and-mortar : MasterCard

World Retail Congress 2012: Overview

Big Ideas

World Retail Congress 2012: Overview

London – This year’s World Retail Congress was buzzing with retailers saying they are embracing change and the new omni-channel world. Other retail...

London : WRC : High Street

Retail copycat: Gap Athleta pops up near LuluLemon

Big Ideas

Retail copycat: Gap Athleta pops up near LuluLemon

Retail copycat: Gap Athleta pops up near LuluLemon

Gap Athletica : Lululemon : Brandjacking

LuluLemon opens dance class and shopping club

Big Ideas

LuluLemon opens dance class and shopping club

LuluLemon opens dance class and shopping club

Sportswear : Ivviva : Lululemon

Heroes in the hood: Local ambassadors connect brands with communities

News

Heroes in the hood: Local ambassadors connect brands with communities

Heroes in the hood: Local ambassadors connect brands with communities

Local Brand Ambassadors : Connect Brands With Communities : Community Advertising

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