yoga

Brand Innovation Debrief:  Alo Yoga

Big Ideas

Brand Innovation Debrief:  Alo Yoga

Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand, using aspirational luxury, the rise of sporty lifestyles a...
Fashion : Sports & Leisure : Retail
Hermès balances wellness with luxury in WeChat tutorials

News

Hermès balances wellness with luxury in WeChat tutorials

Luxury brand Hermès has launched yoga tutorials via a WeChat Mini Programme as a way to promote its accessories.
Luxury : Wellness : Yoga
Lululemon’s sensory yoga mat optimises alignment

News

Lululemon’s sensory yoga mat optimises alignment

Activewear brand Lululemon is helping people to improve their yoga alignment with its sensory Take Form Yoga Mat.
Health And Wellness : Retail : Protective Performance Apparel 
Self-care Spaces

Micro Trends

Self-care Spaces

New community and co-working spaces are emerging that provide a nuanced approach to self-care.
Wellness : Workplace : Community
Plus-size Market

Markets

Plus-size Market

A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.
Plus Size : Marketing : Post-body Mindset
Anti-luxurians

Communities

Anti-luxurians

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...
Anti-luxurians : Fashion : Anti-authenticity
Preview: Holistic Athletes

News

Preview: Holistic Athletes

Global – Our latest tribe identifies a new beauty consumer, more likely to be running to fight wrinkles and eating to beat acne.
Holistic Athletes : Nutrition : Fitness
Holistic Athletes

Communities

Holistic Athletes

A desire to balance their minds, meals and bodies as well as their skin keeps Holistic Athletes looking as good as they feel.
The Optimised Self : Fitness : Wellness
Social Wellness

Micro Trends

Social Wellness

Exclusive wellness clubs and apps are facilitating social interactions and redefining what it means to meet, mingle and be well.
Social Wellness : Social Clubs : Apps
Athleisure Market

Markets

Athleisure Market

Athleisure is now widely stocked, from Sports Direct to Selfridges, and the pervasive sports and casual apparel trend is not going away.
Athleisure : Health & Wellbeing : Fitness
 Forward-looking

News

Forward-looking

New York – District Vision is a new eyewear brand that aims to help people achieve mental and physical wellbeing.
District Vision : Eyeware : Athleisure
Pre-flight floga

Big Ideas

Pre-flight floga

London – Airport retail has finally woken up to yoga with the UK’s first runway-side workout classes for mind and body at Gatwick.
Wellbeing : Airport Retail : The Optimised Self
Alco-health

Micro Trends

Alco-health

Healthy hedonism is on the rise as consumers seek new ways to have a good time without avoiding alcohol altogether, and new spaces are opening to...
Neo-Detox : Alcohol : The Springs
World-class workout

News

World-class workout

New York – Forget working out, the biggest challenge at Nike’s 45 Grand fitness hub is getting in.
Nike : 45 Grand : Luxury
Soft steps

News

Soft steps

Eindhoven – Art gallery MU is set to hold Soft Breaths & Soft Beats, a one-off event that blends art, technology and mindfulness.
Zoned-out Spaces : Eindhoven : Mindfulness
Work and Life, Balanced

News

Work and Life, Balanced

London – Luxury department store Selfridges has launched Work It!, a multichannel campaign to help consumers achieve work-life balance.
Work-life Balance : Selfridges : Work It!
Gym glam: StellaSport hits the shelves of high street retailers

News

Gym glam: StellaSport hits the shelves of high street retailers

UK – Adidas has teamed up with Stella McCartney for StellaSport, its new range of sportswear aimed at younger women.
Adidas : StellaSport : Afro-pastiche
The Springs

Design Directions

The Springs

At The Springs in Downtown Los Angeles, visitors can come in for a yoga session, work on their laptop and then finish the night with a vegan meal a...
Los Angeles : Body Temples : Wellness
All well and good: Wellbeing centre embodies healthy lifestyle dream

News

All well and good: Wellbeing centre embodies healthy lifestyle dream

Los Angeles – The Springs, a new restaurant, yoga and wellness centre, has opened in Downtown Los Angeles.
The Springs : DTLA : Body Temples
Lululemon plans menswear store in New York

Big Ideas

Lululemon plans menswear store in New York

Activewear brand Lululemon will open its first stand-alone men’s store in Soho, New York.
Lululemon Athletica : New York : Menswear
Net-A-Porter to launch site dedicated to sportswear

Big Ideas

Net-A-Porter to launch site dedicated to sportswear

Net-A-Sporter will offer luxury sportswear for women who want to go straight from ballet to brunch.
Net-A-Porter : Activewear : Luxury
Celebrity Me-brands: It’s Not All Good

Viewpoints

Celebrity Me-brands: It’s Not All Good

The business struggles of Gwyneth Paltrow’s site Goop shows that celebrity lifestyle brands are not a sure bet. 
VIPeers : Gwyneth Paltrow : Lifestyle Blogs
Retail Analysis: Cult brand lululemon arrives in London

Big Ideas

Retail Analysis: Cult brand lululemon arrives in London

Canadian sportswear brand lululemon has opened it first European ‘community’ store, in Covent Garden.
Lululemon : Yoga : Covent Garden
Cosmoprof Worldwide Bologna 2014: Part 1

Big Ideas

Cosmoprof Worldwide Bologna 2014: Part 1

The beauty world was out in force seeking the new and the next at Cosmoprof Worldwide Bologna 2014.
Beauty+ : Cosmoprof : Cosmopack
H&M introduces sportswear line fit for Olympians

Big Ideas

H&M introduces sportswear line fit for Olympians

H&M introduces sportswear line fit for Olympians.
Lululemon : Tennis : Function
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