Preview: Holistic Athletes

Preview: Holistic Athletes

Global – Our latest tribe identifies a new beauty consumer, more likely to be running to fight wrinkles and eating to beat acne.

Article/19631 293
LS:N Global case study Jonas Pinzke. Film and photography by David McGovern

Global – In our latest tribe Holistic Athletes we identify a new breed of beauty consumers who are more likely to be running to fight wrinkles and eating for their acne than tied to their dressing table.

  • Holistic Athletes take a 360-degree approach to beauty that prizes nutrition and exercise as much as creams and gels
  • An understanding of the negative impact that stress and lack of sleep have on their appearance informs these consumers’ interest in mindfulness

All of our Holistic Athletes have tailored their lifestyles to emphasise the link between brain, body and beauty: Inna Semenyuk, 31, a San Francisco-based entrepreneur who loves to analyse the data from her healthy lifestyle; Jonas Pinzke, 40, a creative director from Stockholm who champions a mindful approach to skincare; and London native Jessica Skye, 28, a yoga teacher and extreme sports junky who believes in back-to-basics beauty.

The Big Picture

For more on how beauty consumers are abandoning the department store for the gym and the kitchen, see our latest tribe Holistic Athletes.

Discover More News
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

News

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events : Advertising & Marketing : Gen Z
Promo - Together Group report and microsite

News

Promo - Together Group report and microsite

xxx
Together Group
Insight - mystery at the grooms': hermès brings interactive installation to NYC (copy)

News

Insight - mystery at the grooms': hermès brings interactive installation to NYC (copy)

xxx
Interactive Installation
Habitat and Pinterest unveil immersive campaign putting emotion into home design

News

Habitat and Pinterest unveil immersive campaign putting emotion into home design

Habitat has teamed up with Pinterest for an immersive storytelling campaign that repositions homeware as a tool for emotional re-invention and shop...
Retail : Design : Technology
Stat: Young adults are redefining romantic relationships on their terms

News

Stat: Young adults are redefining romantic relationships on their terms

As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating repor...
Statistic : Stat : Dating
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
Wimbledon elevates fan engagement with AI-powered digital experiences

News

Wimbledon elevates fan engagement with AI-powered digital experiences

The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match under...
Wimbledon : Sports : Entertainment
Stat: Gen Alpha lead the charge in back-to-school shopping

News

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail : Gen Alpha : Statistic
The Fashion Innovation Agency debuts 3D garment volumetric capture service

News

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion : Technology : Virtual Fashion
Elemis brings beauty trackside with new Aston Martin F1 collection

News

Elemis brings beauty trackside with new Aston Martin F1 collection

Premium beauty brand Elemis is stepping further into the world of Formula 1 with the launch of four exclusive skincare collections in partnership w...
Aston Martin : Elemis : Formula 1
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN