Forward-looking

By Maks Fus Mickiewicz 15 : 12 : 2015 District Vision : Eyeware : Athleisure

New York – District Vision is a new eyewear brand that aims to help people achieve mental and physical wellbeing.

The Keiichi system was tested by New York athletes and made with the expertise of Japanese engineers
Founders want to connect sports enthusiasts using the product, a meditation series and how-to guides

District Vision’s glasses are lightweight, made with an adjustable titanium core that enables users to find an optimal fit, and kitted out with an oleophobic coating that prevents slippage due to sweat.

Each style is designed to suit different needs. The Sky G15 allows only 15% of light to pass through its lenses, making it perfect for a yoga session in the glaring sun, while the Sunset style is designed for low light conditions, rendering it ideal for late night training.

Unlike its competitors, District Vision is also careful not to focus on competitive sports. Instead, its core values allude to community-building and mindfulness.

‘We aspire to a holistic approach to physical exercise,’ say founders Tom Daly and Max Vallot, who are keen for customers to join them in a dialogue about their products, using a forum on the District Vision website.

The Big Picture

District Vision helps customers to be the very best versions of themselves. Read our macrotrend on The Optimised Self to see why brands must now consider the importance of the emotional and the physical journey that consumers go down.