District Vision Eyewear, New York District Vision Eyewear, New York
District Vision Eyewear, New York District Vision Eyewear, New York
District Vision Eyewear, New York District Vision Eyewear, New York
District Vision Eyewear, New York District Vision Eyewear, New York

Forward-looking

15 : 12 : 2015 District Vision : Eyeware : Athleisure

New York – District Vision is a new eyewear brand that aims to help people achieve mental and physical wellbeing.

  • The Keiichi system was tested by New York athletes and made with the expertise of Japanese engineers
  • Founders want to connect sports enthusiasts using the product, a meditation series and how-to guides

District Vision’s glasses are lightweight, made with an adjustable titanium core that enables users to find an optimal fit, and kitted out with an oleophobic coating that prevents slippage due to sweat. 

Each style is designed to suit different needs. The Sky G15 allows only 15% of light to pass through its lenses, making it perfect for a yoga session in the glaring sun, while the Sunset style is designed for low light conditions, rendering it ideal for late night training.

Unlike its competitors, District Vision is also careful not to focus on competitive sports. Instead, its core values allude to community-building and mindfulness. 

‘We aspire to a holistic approach to physical exercise,’ say founders Tom Daly and Max Vallot, who are keen for customers to join them in a dialogue about their products, using a forum on the District Vision website.  

The Big Picture

District Vision helps customers to be the very best versions of themselves. Read our macrotrend on The Optimised Self to see why brands must now consider the importance of the emotional and the physical journey that consumers go down.

Discover More Daily Signals
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

Daily Signals

Retail Week x The Grocer: UK retail’s regional, immersive and fan-led future

At the Business Design Centre in London, industry professionals gathered for this year’s edition of Live: Retail Week x The Grocer, an event aimed ...
Global Events : Retail : Community
Stat: America enters its unretirement era

Daily Signals

Stat: America enters its unretirement era

The dream of retirement is slipping out of reach as rising living costs push older Americans back into the workforce.
Work : Retirement : Statistic
ITB Berlin 2026: New world order signals rising risk for global tourism

Daily Signals

ITB Berlin 2026: New world order signals rising risk for global tourism

Germany – ITB Berlin is the world’s leading travel trade show and at this year’s event former German politician Joseph Martin ‘Joschka’ Fischer del...
Travel : Itb Berlin : Global Events
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN