45 Grand designed by Rafael de Cárdenas for Nike, New York 45 Grand designed by Rafael de Cárdenas for Nike, New York
45 Grand designed by Rafael de Cárdenas for Nike, New York 45 Grand designed by Rafael de Cárdenas for Nike, New York
45 Grand designed by Rafael de Cárdenas for Nike, New York 45 Grand designed by Rafael de Cárdenas for Nike, New York
45 Grand designed by Rafael de Cárdenas for Nike, New York 45 Grand designed by Rafael de Cárdenas for Nike, New York
45 Grand designed by Rafael de Cárdenas for Nike, New York 45 Grand designed by Rafael de Cárdenas for Nike, New York

World-class workout

10 : 06 : 2015 Nike : 45 Grand : Luxury

New York – Forget working out, the biggest challenge at Nike’s 45 Grand fitness hub is getting in.

  • Exclusive fitness studio and showroom featuring world-class trainers and preview pieces from upcoming collections
  • Fitness brands are evolving to incorporate the luxury consumer

Named after its SoHo location, 45 Grand hosts a select group of tastemakers, editors and social media mavens by invitation only. Each guest is treated to a routine of yoga, barre, high-intensity training and one-to-one coaching sessions with Nike's run coaches customised to their personal Nike+ accounts. The women-only studio, designed by Rafael de Cárdenas in collaboration with creative director Jen Brill, features a Byredo-laden locker room and a private lounge adorned with pink tufted sofas.

The fitness centre hosts events honouring Nike-sponsored athletes and events, such as the FIFA Women’s World Cup 2015, the 2015 US Open and the Rio 2016 Olympic Games.

The Big Picture: As the cult of Body Temples evolves, fitness brands are collaborating with high-fashion designers and luxury architects to create spaces that speak to The Athena Woman’s unwavering desire for quality.  

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