45 Grand designed by Rafael de Cárdenas for Nike, New York 45 Grand designed by Rafael de Cárdenas for Nike, New York
45 Grand designed by Rafael de Cárdenas for Nike, New York 45 Grand designed by Rafael de Cárdenas for Nike, New York
45 Grand designed by Rafael de Cárdenas for Nike, New York 45 Grand designed by Rafael de Cárdenas for Nike, New York
45 Grand designed by Rafael de Cárdenas for Nike, New York 45 Grand designed by Rafael de Cárdenas for Nike, New York
45 Grand designed by Rafael de Cárdenas for Nike, New York 45 Grand designed by Rafael de Cárdenas for Nike, New York

World-class workout

10 : 06 : 2015 Nike : 45 Grand : Luxury

New York – Forget working out, the biggest challenge at Nike’s 45 Grand fitness hub is getting in.

  • Exclusive fitness studio and showroom featuring world-class trainers and preview pieces from upcoming collections
  • Fitness brands are evolving to incorporate the luxury consumer

Named after its SoHo location, 45 Grand hosts a select group of tastemakers, editors and social media mavens by invitation only. Each guest is treated to a routine of yoga, barre, high-intensity training and one-to-one coaching sessions with Nike's run coaches customised to their personal Nike+ accounts. The women-only studio, designed by Rafael de Cárdenas in collaboration with creative director Jen Brill, features a Byredo-laden locker room and a private lounge adorned with pink tufted sofas.

The fitness centre hosts events honouring Nike-sponsored athletes and events, such as the FIFA Women’s World Cup 2015, the 2015 US Open and the Rio 2016 Olympic Games.

The Big Picture: As the cult of Body Temples evolves, fitness brands are collaborating with high-fashion designers and luxury architects to create spaces that speak to The Athena Woman’s unwavering desire for quality.  

Discover More Daily Signals
Depop taps Kelis to spotlight resale’s everyday returns

Daily Signals

Depop taps Kelis to spotlight resale’s everyday returns

Depop is doubling down on the everyday value of secondhand fashion with the launch of Depoponomics, a new US campaign championing resale as a means...
Sustainability : Depop : Resale
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Gen Z : Nightlife
Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Daily Signals

Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Brazil’s 2026 Carnival was expected to attract more than 65m participants across the country, according to estimates from the country’s Ministry of...
Travel : Leisure : Culture
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Legislation
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN