45 Grand designed by Rafael de Cárdenas for Nike, New York 45 Grand designed by Rafael de Cárdenas for Nike, New York
45 Grand designed by Rafael de Cárdenas for Nike, New York 45 Grand designed by Rafael de Cárdenas for Nike, New York
45 Grand designed by Rafael de Cárdenas for Nike, New York 45 Grand designed by Rafael de Cárdenas for Nike, New York
45 Grand designed by Rafael de Cárdenas for Nike, New York 45 Grand designed by Rafael de Cárdenas for Nike, New York
45 Grand designed by Rafael de Cárdenas for Nike, New York 45 Grand designed by Rafael de Cárdenas for Nike, New York

World-class workout

10 : 06 : 2015 Nike : 45 Grand : Luxury

New York – Forget working out, the biggest challenge at Nike’s 45 Grand fitness hub is getting in.

  • Exclusive fitness studio and showroom featuring world-class trainers and preview pieces from upcoming collections
  • Fitness brands are evolving to incorporate the luxury consumer

Named after its SoHo location, 45 Grand hosts a select group of tastemakers, editors and social media mavens by invitation only. Each guest is treated to a routine of yoga, barre, high-intensity training and one-to-one coaching sessions with Nike's run coaches customised to their personal Nike+ accounts. The women-only studio, designed by Rafael de Cárdenas in collaboration with creative director Jen Brill, features a Byredo-laden locker room and a private lounge adorned with pink tufted sofas.

The fitness centre hosts events honouring Nike-sponsored athletes and events, such as the FIFA Women’s World Cup 2015, the 2015 US Open and the Rio 2016 Olympic Games.

The Big Picture: As the cult of Body Temples evolves, fitness brands are collaborating with high-fashion designers and luxury architects to create spaces that speak to The Athena Woman’s unwavering desire for quality.  

Discover More Daily Signals
Visual: Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth

Daily Signals

Visual: Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth

Travel : Placemaking
Foresight Friday: Alice Crossley, principal strategic foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Foresight Friday
Undergraduate by Hilton bets on college-town hospitality

Daily Signals

Undergraduate by Hilton bets on college-town hospitality

Hilton is expanding its lifestyle portfolio with Undergraduate by Hilton, a new upper-midscale hotel brand for college and university locations. Bu...
Travel : Hospitality : College
Foresight Friday: Alice Crossley, principal strategic foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, principal strategic fores...
Foresight Friday : Beauty : Makeup
Stat: Gaming industry reaches 212m people, with nearly two-thirds of Americans playing weekly

Daily Signals

Stat: Gaming industry reaches 212m people, with nearly two-thirds of Americans playing weekly

A new report from the Entertainment Software Association (ESA) shows that video gaming’s mainstream popularity is continuing to grow. Two-thirds (6...
Gaming : Streaming : Leisure
Rimowa turns luggage into a living archive

Daily Signals

Rimowa turns luggage into a living archive

Luxury luggage brand Rimowa has launched For a Lifetime of Lives, a new campaign developed with creative agency GUT that positions its aluminium su...
Travel : Fashion : Advertising
Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Daily Signals

Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Ras Al Khaimah is set to introduce the UAE’s first commercial astronaut training experience through a partnership between Action Flight Aviation an...
Travel : Space : Tourism
Stat: UK confidence gap emerges on personal finance and investment

Daily Signals

Stat: UK confidence gap emerges on personal finance and investment

Fewer than half of people in the UK describe themselves as confident investors, revealing a persistent confidence gap around personal finance and l...
Finance : Investment : Statistic
Café Bustelo turns coffee cans into game day tattoo kits

Daily Signals

Café Bustelo turns coffee cans into game day tattoo kits

Latin-inspired coffee brand Café Bustelo has launched Game Face, a limited-edition campaign celebrating sport, national pride and self-expression.
Fandom : Sport : Design
Miista and Lost Property highlight the rise of Modern Salons

Daily Signals

Miista and Lost Property highlight the rise of Modern Salons

In London, footwear brand Miista has partnered with lecture series Lost Property to host an evening of presentations exploring the theme of The Sil...
Fashion : Live Events : Society
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN