Volkswagen

Volkswagen campaign celebrates the emotional bond between car and driver

News

Volkswagen campaign celebrates the emotional bond between car and driver

Volkswagen and advertising agency Adam&EveDDB have launched YourWagen, a global brand platform spotlighting the emotional connection between Volksw...
Mobility : Nostalgia : Youth
The Dislocated World

Macro Trends

The Dislocated World

In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand and choose what type of future they wa...
The Dislocated World : Turbulent Teens : Backlash Culture
Safety in numbers

Big Ideas

Safety in numbers

Germany – In an industry first, several German car-makers will share live sensor data between their vehicles to improve safety.
Mapping : Brand Collaboration : Connected Cars
Brexit: Bricolage versus Backlash

Viewpoints

Brexit: Bricolage versus Backlash

The decision to leave the EU was partly the result of friction between two opposed consumer mindsets.
Brexit : Consumer Mindset : Globalisation
Dirty deal

Big Ideas

Dirty deal

US – Volkswagen plans to buy back diesel cars that have been designed to cheat emissions tests.
Volkswagen : Ground Zero Branding : Emissions Scandal
Backlash Brands

Macro Trends

Backlash Brands

In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to every customer whim, staging a reactio...
Backlash Brands : Controversy-courting : Righteous Retail
Auto Market

Markets

Auto Market

The auto industry is on the brink of tremendous change, facing a shift towards self-driving vehicles, a continued search for sustainable sources o...
VW : Volkswagen : Self-driving Cars
White lies

News

White lies

Paris – Creative agency DDB Paris has collaborated with illustrator Tom Haugomat to create a series of print ads for Volkswagen that exam...
Tom Haugomat : Volkswagen : VW
Preview: Mimicry Marketing

News

Preview: Mimicry Marketing

Global – In our latest microtrend, Mimicry Marketing, we look at how marketers are realising that when it comes to online advertising, if you can’t...
Marketing : Online Behaviour : YouTube
Car safety made sexy

News

Car safety made sexy

UK – Volkswagen is making safety sexy with its latest campaign, Invisible Made Visible.
Volkswagen : Invisible Made Visible : Awakening Tech
Skoda’s optics tricks

News

Skoda’s optics tricks

London – Spot the difference has been given a modern twist with Skoda’s latest ad.
Skoda : The Attention Test : Ais London
Connected Cars

Markets

Connected Cars

The technology in cars and computers is merging, but driverless vehicles, remain some way off.
BMW : Driverless Cars : Audi
2015 International CES Review Part 2

Big Ideas

2015 International CES Review Part 2

Amid the parade of smartwatches and connected lights on display at 2015 International CES, what was truly new and revolutionary in consumer electro...
Qualcomm : Swarovski : CES 2015
2013 Frankfurt Motor Show Overview

Big Ideas

2013 Frankfurt Motor Show Overview

Frankfurt – Quality electric cars, more diversified product ranges and mainstream European brands seeking to move upmarket were three key themes at...
Automotive : Diversified Product Range : Upmarket
Geneva Motor Show 2013 Review

Big Ideas

Geneva Motor Show 2013 Review

The Geneva Motor Show ended on 17 March after a mind-boggling 100-plus new launches. From limited-edition, production-ready super-cars to mass-prod...
Sports Car : Mobiility : Eco-car
Geneva Motor Show preview

Big Ideas

Geneva Motor Show preview

Arguably the world’s most influential motor show opens this week in Geneva, and promises super high-end limited-edition sports cars from Ferrari an...
Nissan : Geneva Motor Show : SUV
Brands dominate when consumers talk products

Big Ideas

Brands dominate when consumers talk products

Brands dominate when consumers talk products
Television : Samsung : Volkswagen
Nissan takes Datsun brand into emerging markets

Big Ideas

Nissan takes Datsun brand into emerging markets

Nissan takes Datsun brand into emerging markets
Nissan : Volkswagen : Datsun
All clear: VW transparency for Chinese customers

News

All clear: VW transparency for Chinese customers

All clear: VW transparency for Chinese customers
Consumers : Volkswagen : New Emerging Affluents
Electro Luxe Motors

Micro Trends

Electro Luxe Motors

In a bid to appeal to upmarket commuters seeking quicker, cleaner and more efficient congestion-beating transport, a few carmakers are diversifying...
Efficiency : Green : Sustainable
Tandem Transport

Micro Trends

Tandem Transport

In a bid to find more efficient ways to transport people while using less road space, car manufacturers are radically rethinking the shape of their...
Vehicles : Travel : Cars
Beetle bets: Volkswagen gets the gambling bug

News

Beetle bets: Volkswagen gets the gambling bug

Beetle bets: Volkswagen gets the gambling bug
Advertising : DDB Stockholm : DDB
Play time in Clerkenwell: Theatre goes on tour

News

Play time in Clerkenwell: Theatre goes on tour

Play time in Clerkenwell: Theatre goes on tour
London : Aberrant Architecture : Small Coal Man's Tiny Travelling Theatre
China revives old models to boost car industry

Big Ideas

China revives old models to boost car industry

China revives old models to boost car industry
China : Cars : Nostalgia
The best of 2011: The top three auto Seeds of the year

News

The best of 2011: The top three auto Seeds of the year

The best of 2011: The top three auto Seeds of the year
Google Maps : Escape The Map : Mercedes
Loading...
VIEW MORE
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more