Backlash Culture

Macro Trends

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down co...

Brandstanding : Sharing 2.0 : Civic Brands

News

Bright spark

Global – Jaguar previewed its first I-PACE concept electric car with an ad that addresses a dislocated world.

Jaguar : The Dislocated World : I-PACE

The Dislocated World

Macro Trends

The Dislocated World

In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand and choose what type of future they wa...

The Dislocated World : Turbulent Teens : Backlash Culture

Backlash Culture

News

Backlash Culture

London – LS:N Global presented our Spring/Summer 2016 Trend Briefing to delegates at London’s Barbican Centre yesterday.

Backlash Culture : S/S 2016 Trend Briefing : Barbican Centre

The E-motional Economy: An introduction

News

The E-motional Economy: An introduction

London – Introducing The E-motional Economy, the third macrotrend from our forthcoming Spring/Summer 2016 Trend Briefing.

The E-motional Economy : Emotions : Kasia Maciejowska

Backlash Culture

News

Backlash Culture

Global – Backlash Culure is a call to arms for companies to take a more combative stance against the consumer zeitgeist.

Backlash Culture : S/S 16 Trend Briefing : Positive Friction

Backlash Culture Network Evening: Thomas Gorton

News

Backlash Culture Network Evening: Thomas Gorton

London – Thomas Gorton, editor of Dazed Digital, spoke to LS:N Global about driving youth culture online.

Dazed Digital : Dazed & Confused : Online Publication

Design Directions

High Anarchy

Luxury retailers are embracing the idea of backlash by using analogue and anarchic visual techniques to deconstruct branded imagery.

Backlash Culture : Marketing : Collage

Gen Viz : An introduction

News

Gen Viz : An introduction

London – LS:N Global journalist Maks Fus-Mickiewicz introduces Gen Viz, the second of three macrotrends from our Spring/Summer 2016 Trend Briefing.

Gen Viz : Visual-first Culture : Communication

Backlash Culture Network Evening: Jo Lavender

News

Backlash Culture Network Evening: Jo Lavender

London – A store should be a place where people find recognition and comfort, no matter what their state of mind, according to Jo Lavender, marketi...

Department Store For The Mind : Network Evening : Backlash Culture

Backlash Culture Network Evening: Emma Rose Hurst

News

Backlash Culture Network Evening: Emma Rose Hurst

London – LS:N Global welcomed Emma Rose Hurst, senior strategist at Brand Union, to talk about the rise of Backlash Culture.

Backlash Culture : Emma Rose Hurst : Brand Union

Network Evening 2016: Backlash Culture

News

Network Evening 2016: Backlash Culture

London – LS:N Global welcomed members to our Trend Briefing Network Evening introducing the key trends that will shape the coming years.

Network Evening 2016 : Backlash Culture : The E-motional Economy

Big Ideas

Look twice

US – MTV is taking on rape culture in a series of online banner ads.

Brandstanding : MTV : Look Different

News

Against Airbnb

Europe – HomeAway takes aim at competitor Airbnb by suggesting that the sharing economy isn’t all it’s cracked up to be.

HomeAway : Sharing Economy : Airbnb

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