Civic Brands

MAD//Fest 2024 daily recap: Passion points, purpose and design through storytelling

News

MAD//Fest 2024 daily recap: Passion points, purpose and design through storytelling

The second day of MAD//Fest focused on culture, connection and creative storytelling, with talks from brands including PepsiCo, Who Gives a Crap, D...

Advertising & Branding : MAD Fest : Mad//Fest

Asda introduces Nanzones for older football fans

News

Asda introduces Nanzones for older football fans

British supermarket chain Asda has launched Nanzones, in-store football fan zones for senior citizens to watch the Euro 2024 matches

Sports & Leisure : Society : Health & Wellness

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

News

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the ...

Cannes Lions 2024 : Cannes Lions : Advertising

Kopparberg launches UPF40 football shirts to promote sun safety during Euros

News

Kopparberg launches UPF40 football shirts to promote sun safety during Euros

As the UEFA European Football Championship approaches, Kopparberg is tackling sun safety with the launch of UPF40 football shirts.

SPF : Advertising & Branding : Alcohol

Protect Our Winters Finland turns snow into ads against climate change

News

Protect Our Winters Finland turns snow into ads against climate change

Protect Our Winters Finland (POW) has launched an innovative Snow Media service to turn snowy landscapes into advertising spaces, raising funds to ...

Environment : Climate Crisis : Advertising

Beavertown Brewery and CALM launch mental health awareness crisps

News

Beavertown Brewery and CALM launch mental health awareness crisps

British brewery Beavertown has joined forces with the Campaign Against Living Miserably (CALM) to introduce a unique initiative.

Food : Drink : Wellbeing

Ballroom’s Renaissance

Viewpoints

Ballroom’s Renaissance

Once an anti-capitalist LGBTQ+ space, ballroom culture has thrived commercially – but, says The Future Laboratory’s deputy foresight editor Dan Has...

LGBTQ+ : Pop Culture : Identities

US brands create Tampon Tax Back Coalition

News

US brands create Tampon Tax Back Coalition

In a collective push for menstrual equity, eight women-founded menstrual hygiene brands have formed the Tampon Tax Back Coalition to advocate for t...

Finance : Health & Wellness : Society

Viewpoints

Is Essentialism the Future of Branding?

Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into thei...

Civic Branding : Branding : Democratised Branding

Subversive Sustainability Ads

Micro Trends

Subversive Sustainability Ads

Consumers are inundated with misleading sustainability claims. Opting out of binary messages of climate doom and hope, brands are using rebellious ...

Sustainability : Advertising : Design

Stat: Hostility to foreign brands on the rise among Chinese consumers

News

Stat: Hostility to foreign brands on the rise among Chinese consumers

Mainland China’s recent reopening, following the lifting of lockdown and the end of the travel ban, has renewed foreign brands’ interest in its con...

China : Emerging Youth China : State Of Luxury China

Five Innovators Empowering Football Activism

Big Ideas

Five Innovators Empowering Football Activism

With the 2022 FIFA World Cup under way, change-makers are using football as a platform for protest and progress.

Youth : Sports & Leisure : Society

Will Patagonia’s stock giveaway herald a post-purpose era?

News

Will Patagonia’s stock giveaway herald a post-purpose era?

It has been hard to escape the headlines about the US-based outdoor fashion brand Patagonia’s announcement on 14 September that its billionaire own...

Sustainability : Fashion : Civic Brands

How Luxury Landmarks are Reshaping Cities

Big Ideas

How Luxury Landmarks are Reshaping Cities

To strengthen their cultural relevance during moments of global unrest, luxury brands are renovating historic monuments and refurbishing public spa...

Luxury : Hospitality : Culture

Disney builds civic housing for low-income workers

News

Disney builds civic housing for low-income workers

Taking action against Orlando’s rising rent costs, the entertainment company has unveiled plans to introduce 1,300 units of affordable housing, set...

Society : Media & Entertainment : Finance

The Betterverse

Macro Trends

The Betterverse

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...

The Metaverse : Media & Technology : Society

We must act collectively in times of conflict

Viewpoints

We must act collectively in times of conflict

The war in Ukraine is spotlighting humans’ innate collective behaviour and care in action – an approach that will be vital in a future when war, pa...

Neo-collectivism : Civic Brands : Society

This peanut butter protects Canadians with nut allergies

News

This peanut butter protects Canadians with nut allergies

Responding to the high-cost barriers of peanut allergy medication, the brand is launching a fund to help offset the cost of life-saving epinephrine...

Food & Drink : Society : Health & Wellness

Carhartt pays tribute to manual labourers

News

Carhartt pays tribute to manual labourers

As labour shortages continue to hit global supply chains, apparel company Carhartt is encouraging individuals to join the American workforce with a...

Fashion : Retail : Society

British charity shops open doors on Depop

News

British charity shops open doors on Depop

The Charity Seller Programme will help integrate high street stalwarts like Oxfam and The British Heart Foundation onto the digital fashion resale ...

Retail : Fashion : Sustainability

Five States of Luxury 2021

Macro Trends

Five States of Luxury 2021

A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and psychological journeys through the luxury sector.

Luxury : Travel : Hospitality

A period campaign actively provoking anger

News

A period campaign actively provoking anger

Social enterprise Hey Girls has launched a campaign to intentionally make viewers angry, with the goal of provoking action against period poverty.

Health And Wellness : Society : Period Poverty

Lidl is fighting period poverty with free products

News

Lidl is fighting period poverty with free products

Supermarket chain Lidl Ireland is improving access to sanitary products for those in period poverty.

Retail : Society : Civic Brands

H&M’s free suit rental boosts job prospects

News

H&M’s free suit rental boosts job prospects

Fashion retailer H&M is launching a free suit rental model to bolster people’s prospects at job interviews.

Retail : Rental : Civic Brands

Dove boosts diversity in other brands’ adverts

News

Dove boosts diversity in other brands’ adverts

Beauty brand Dove is calling on global brands to improve diversity in their advertising – by offering to cover modelling costs.

Media : Beauty : Diversity

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