Civic Branding

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

News

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the ...
Cannes Lions 2024 : Cannes Lions : Advertising
Can AI Generate Emotionally Driven Brands?

Viewpoints

Can AI Generate Emotionally Driven Brands?

Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.
AI : Advertising : Society
Is Essentialism the Future of Branding?

Viewpoints

Is Essentialism the Future of Branding?

Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into thei...
Civic Branding : Branding : Democratised Branding
Subversive Sustainability Ads

Micro Trends

Subversive Sustainability Ads

Consumers are inundated with misleading sustainability claims. Opting out of binary messages of climate doom and hope, brands are using rebellious ...
Sustainability : Advertising : Design
Sustainability sells: Consumers want the whole package

Viewpoints

Sustainability sells: Consumers want the whole package

As Lucozade and Pringles hit the headlines for their packaging crimes, there is opportunity for brands to demonstrate their sustainability credenti...
Sustainability : Packaging : Pringles
Tools for action: Affordable housing toolkit aims to engage citizens

News

Tools for action: Affordable housing toolkit aims to engage citizens

Tools for action: Affordable housing toolkit aims to engage citizens
Maps : Manhattan : Pop-ups
Smoke on the water: Centre for contemporary art opens

News

Smoke on the water: Centre for contemporary art opens

Smoke on the water: Centre for contemporary art opens
Restaurant : Arts : Architects
New year, new you: Website keeps track of promises

News

New year, new you: Website keeps track of promises

New year, new you: Website keeps track of promises
Branding : Resolutions : New Year
A good broth: Brand supports outdoor projects

News

A good broth: Brand supports outdoor projects

A good broth: Brand supports outdoor projects
Civic Branding : Crowdsourcing : Bovril
Wait in warmth: A bus shelter with a civic duty

News

Wait in warmth: A bus shelter with a civic duty

Wait in warmth: A bus shelter with a civic duty
Civic Branding : Advertising : Multisensory
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