Multisensory

The smell of success: scent as the future of engagement

Viewpoints

The smell of success: scent as the future of engagement

Companies are tapping into the benefits associated with fragrance, and its potential to create emotional connections, drive productivity and boost ...

Branding : Marketing : Retail

Why audio is the future of virtual reality

Viewpoints

Why audio is the future of virtual reality

Daniel Sabio, aka The Glad Scientist, has built a career as a VR musician. Now he’s creating virtual experiences for people with visual impairments.

Technology : Gaming : Entertainment

These natural drinks use scent to mimic flavour

News

These natural drinks use scent to mimic flavour

Szent’s beverage bottles feature a collar infused with natural oils, adding an olfactive effect to plain drinking water.

Drinks : Multisensory : Flavour

The collective digitising the nightclub

News

The collective digitising the nightclub

Audio-visual collective VAJ.Power is now putting on club nights and workshops that sit at the intersection between digital art and music.

Youth : Music : Digital

Pioneering perfume

News

Pioneering perfume

Paris – Le Grand Musée du Parfum is a new museum dedicated to the exploration of perfume.

Le Grand Museé Du Parfum : Paris : Perfume

Jozef Youssef: Kitchen Theory

Viewpoints

Jozef Youssef: Kitchen Theory

Why the future of gastronomy is multisensory.

Multisensory : Kitchen Theory : Experimental Gastronomy

Beauty Futures Network Evening 2016: Azzi Glasser

News

Beauty Futures Network Evening 2016: Azzi Glasser

London – Fragrance brands need to move away from talking about notes, according to perfume designer Azzi Glasser.

Perfume : E-motional Economy : Azzi Glasser

Clerkenwell Design Week 2016: Review

Big Ideas

Clerkenwell Design Week 2016: Review

Panel discussions, critical concepts and branded exhibitions examined the future workplace at this year’s Clerkenwell Design Week.

Clerkenwell Design Week 2016 : Design : London

Multisensory marketing

Big Ideas

Multisensory marketing

US – A new report by Shullman Research Center suggests that the best way to connect with consumers is by appealing to all the senses.

Marketing : Advertising Futures : Sensory Splurge

Clerkenwell Design Week 2015 Review

Big Ideas

Clerkenwell Design Week 2015 Review

In its sixth year, Clerkenwell Design Week featured a range of site-specific projects, street spectacles and pop-up workshops.

Clerkenwell Design Week : London : Furniture

Preview: The Principals

News

Preview: The Principals

New York – In this week’s Portfolio, we profile multidisciplinary studio The Principals.

The Principals : Immersive Architecture : New York

Olfactive Menus

Micro Trends

Olfactive Menus

The worlds of fragrance and hospitality are colliding as chefs and mixologists craft new menus inspired by the perfumer’s lab.

Fragrance : Cocktail : Berlin

A taste of the future: If LS:N Global made… a restaurant

News

A taste of the future: If LS:N Global made… a restaurant

London – Visiting LS:N Global’s restaurant would be a multi-sensory, immersive yet humble experience for the modern diner.

Perf-hospitality : Neo-tasting Menus : Flexitarianism

Sensing success: Melbourne store explores the five senses

News

Sensing success: Melbourne store explores the five senses

Melbourne – Australian multi-sensory concept label Dust has created a retail experience that explores the five senses.

Dust Redux : Multisensory Retail : Soundscapes

Cocktail bouquet: Bar sells drinks based on fragrance

News

Cocktail bouquet: Bar sells drinks based on fragrance

Berlin – When you ask for the cocktail menu at Fragrances, the new bar inside the Ritz-Carlton, you will not receive a typical list of libations. I...

Sensory Splurge : Fragrance : Cocktails

The Sound of Taste

Design Directions

The Sound of Taste

Let’s think about the category of spice marketing for a second. It is either Marco Pierre White, or a mum in a kitchen, contentedly stirring a pot....

Synaesthesia : Multisensory : Grey London

Mixed spice: Exhibition to explore scent of pepper

News

Mixed spice: Exhibition to explore scent of pepper

London – For the 2013 London Design Festival, event production company and designer platform DesignMarketo is hosting a multi-sensory exhibition in...

Interactive : Immersive Dining : Olfactory

Sensory overload: Fashion hits the right note

News

Sensory overload: Fashion hits the right note

Sensory overload: Fashion hits the right note

Colour : Sackler Hall : Presentation

Sense of experience boosts Burberry in China

Big Ideas

Sense of experience boosts Burberry in China

Sense of experience boosts Burberry in China

Burberry : China : Beijing

Retail: Notable Seed stories from 2009

News

Retail: Notable Seed stories from 2009

Retail: Notable Seed stories from 2009

Multisensory : Experiential : Pop-up

News

More in store: Multisensory brand space opens

More in store: Multisensory brand space opens

Temporary : Retail : Sensory

Wait in warmth: A bus shelter with a civic duty

News

Wait in warmth: A bus shelter with a civic duty

Wait in warmth: A bus shelter with a civic duty

Civic Branding : Advertising : Multisensory

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