Sensory Splurge

Multisensory marketing

Big Ideas

Multisensory marketing

US – A new report by Shullman Research Center suggests that the best way to connect with consumers is by appealing to all the senses.

Marketing : Advertising Futures : Sensory Splurge

Preview: London 2015 Safari

News

Preview: London 2015 Safari

London – As the year draws to a close, LS:N Global turns its eye to the UK’s capital city for its latest Safari.

Safari : London : City Guide

London 2015 Safari

Micro Trends

London 2015 Safari

In a perpetual battle to be considered the best city in the world, London shone brightly in 2015 with a range of new retail, hospitality and well...

London 2015 Safari : The Convergence Economy : The Optimised Self

Synaesthesia scents

News

Synaesthesia scents

London – Fragrance brand Illuminum has collaborated with artist Philippa Stanton to investigate the world of synaesthesia.

Illuminum : Fragrance : Scent

News

Sonic appetite

London – Experiential designers Bompas & Parr collaborated with Sony on a dining experience where sound was the secret ingredient.

Bompass & Parr : Sony : Multi-room Sonic Wonderland

Tempting tastes

News

Tempting tastes

London – LS:N Global spoke to Fragrant Supper Club founder Louise Bloor about olfaction, food and her unique dining experience.

London : Fragrant Supper Club : Sensory Splurge

Feeling fragrance

News

Feeling fragrance

London – LS:N Global sat down with Illuminum fragrances creative director Asakala Geraghty to talk about the changing role of olfaction in beauty.

Illuminum : Asakala Geraghty : Olfaction

News

Trainer time

Hong Kong – Nike marked the celebration of Air Max Day with a series of interactive installations.

Nike : Ogilvy & Mather Hong Kong : Step Back In Time

Preview: Olfactive Menus

News

Preview: Olfactive Menus

Global – In a preview of this week’s microtrend we explore how the worlds of fragrance and hospitality are colliding as chefs and mixologists ...

Fragrance : Scent : Beauty

Primordial perfume

News

Primordial perfume

London – Step into a volcanic chamber of olfactory wonder for perfumer Illuminum’s latest pop-up store.

Illuminum : Antonino Cardillo : Anti-Materials

Shifting scents

Big Ideas

Shifting scents

UK – Researchers in Belfast are using ionic liquid as a new fragrance delivery system, a development that has great potential for the cosmetic...

Ionic Liquid : Perfume : Sensory Splurge

Café ArtScience

Design Directions

Café ArtScience

Café ArtScience is an ode to experimentation, asking diners to question the future of food.

David Edwards : WikiPearl : Boston

Cinematic cuisine: Recipe book inspired by the big screen’s iconic scenes

News

Cinematic cuisine: Recipe book inspired by the big screen’s iconic scenes

London – Cooking with Scorsese is a new book celebrating some of cinema’s greatest recipes.

Cooking With Scorsese : Hato Press : Sensory Splurge

Spirit of cooperation: Givenchy perfumes inspire artisanal cocktails

News

Spirit of cooperation: Givenchy perfumes inspire artisanal cocktails

London – Hotel Café Royal is collaborating with Parfums Givenchy to serve cocktails in honour of the fashion house’s L’Atelier de Givenchy fragra...

Hotel Cafe Royal : Parfums Givenchy : Sensory Splurge

Edible art: The Waldorf Project launches its second installation

News

Edible art: The Waldorf Project launches its second installation

London – In 2012, artist Sean Rogg launched The Waldorf Project, a series of immersive art installations. Now, Chapter Two/Colour is upon us, invit...

The Waldorf Project : Chapter Two/ Colour : Sensory Splurge

Pure and simple: Dior’s glass perfume testers reflect the fragrance within

News

Pure and simple: Dior’s glass perfume testers reflect the fragrance within

Vienna – Architecture and design studio Labvert has re-imagined the olfactory testing experience with a range of stunning vials for Dior.

Dior : Labvert : Sensory Splurge

Dutch Design Week 2014

Big Ideas

Dutch Design Week 2014

With a strong focus on storytelling and art direction, this year’s Dutch Design Week was a showcase for emerging design talent and curatorial bri...

DDW14 : Sense-Nonsense : Jules Van Den Langenberg

Match-maker: Johnnie Walker helps you find your perfect flavour

News

Match-maker: Johnnie Walker helps you find your perfect flavour

Johannesburg – If you were to have a sip of whisky, what kind would it be? That is the question Johnnie Walker asks in its online experience, Meet ...

Synaesthesia : Sensory Splurge : Whisky

Tomorrow Machine: Packaging Visionaries

Design Directions

Tomorrow Machine: Packaging Visionaries

Swedish design studio Tomorrow Machine has set out to revolutionise the world of food packaging. By introducing new materials and employing poeti...

Packaging Futures : Sensory Splurge : Tomorrow Machine

Cocktail bouquet: Bar sells drinks based on fragrance

News

Cocktail bouquet: Bar sells drinks based on fragrance

Berlin – When you ask for the cocktail menu at Fragrances, the new bar inside the Ritz-Carlton, you will not receive a typical list of libations. I...

Sensory Splurge : Fragrance : Cocktails

Design Directions

Fragrance Lab

In a corner of Selfridges, an experiment was carried out to uncover the future of retail. The Fragrance Lab, which happened in the department st...

Fragrance Lab : Selfridges : The Future Laboratory

Scented food: Fork emits aromas for flavours to savour

News

Scented food: Fork emits aromas for flavours to savour

Montreal – AromaFork lets users add smells to every forkful to create a new tasting experience.

Restaurant Tech : Aroma : Sensory Splurge

Below zero: Multi-sensory exhibition explores temperature extremes

News

Below zero: Multi-sensory exhibition explores temperature extremes

Milan – Communications research centre Fabrica has partnered with air conditioner manufacturer Daikin to host a multi-sensory exhibition ...

Milan : Salone Internazionale Del Mobile : Multi-sensory

Design Directions

Refined Remedy

The beauty world is built on products that are made with chemicals, but consumers are becoming increasingly discerning and inquisitive about the ...

Provenance : Hand Made : Small Batch

Mum’s the word: Gifts for No-Mos, Mo-Mos, Fu-Mos

News

Mum’s the word: Gifts for No-Mos, Mo-Mos, Fu-Mos

Stumped for ideas for the perfect Christmas gift for your favourite No-Mo, Mo-Mo and Fu-Mo? Not surprising really, they’re a diverse bunch.

Pamper : Media : Magazines

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