whisky

Spirits Innovations

Markets

Spirits Innovations

From glassless packaging to raicilla, sotol and aquavit, we are likely to see a variety of innovations in the spirits market in 2024 as it weathers...
Sustainability : Food & Drink : Technology
Ballantine’s is courting damp drinkers with this whisky-inspired sriracha sauce

News

Ballantine’s is courting damp drinkers with this whisky-inspired sriracha sauce

Renowned Wu-Tang Clan frontman RZA has joined forces with Ballantine’s and Flying Goose to introduce a limited-edition sriracha sauce in November 2...
Food : Drink : Youth
Kahlúa coffee liqueur goes back to its Mexican roots in new campaign

News

Kahlúa coffee liqueur goes back to its Mexican roots in new campaign

Mexican actress and producer Salma Hayek is taking the leading role in a series of tongue-in-cheek novela-inspired adverts for the world's top coff...
Coffee : Food & Drink : Spirits
The McCartney sisters collaborate with The Macallan on luxury homeware

News

The McCartney sisters collaborate with The Macallan on luxury homeware

The Macallan has collaborated with Stella and Mary McCartney on a limited-edition collection of 11 unique lifestyle and bar accessories, celebratin...
Luxury : Drink : Spirits
Port of Leith unveils vertical distillery on Edinburgh’s seafront

News

Port of Leith unveils vertical distillery on Edinburgh’s seafront

Port of Leith whisky has marked its entry into the world of spirits with a distinctive twist – a vertical distillery spanning nine storeys that ove...
Drink : Food : Retail
Hennessy and Kim Jones are merging cognac with couture

News

Hennessy and Kim Jones are merging cognac with couture

Hennessy has teamed up with Dior’s artistic director Kim Jones to revamp cognac for young spirits enthusiasts with this limited-edition capsule ble...
Luxury : Food & Drink : Design
Pernod Ricard’s latest distillery honours ancient China

News

Pernod Ricard’s latest distillery honours ancient China

In celebration of whisky’s growing popularity in China, Pernod Ricard has unveiled its first distillery in the region, situated in the city of Eme...
Food & Drink : Architecture : Travel & Hospitality
Scotland's Fife Arms raises the bar for whisky discovery

News

Scotland's Fife Arms raises the bar for whisky discovery

Bertie’s Whisky Bar is rethinking the way people experience whisky, encouraging visitors to explore its labyrinth of 365 bottles arranged by flavou...
Food & Drink : Travel & Hospitality : Luxury
The premium spirits defying world borders

Big Ideas

The premium spirits defying world borders

With consumers unable to travel and discover local tipples, distillers are creating elevated spirits that can transport drinkers to unexpected terr...
Luxury : Drinks : Spirits
Norlan translates whisky flavours into fragrance

News

Norlan translates whisky flavours into fragrance

The fragrances have been produced to complement the whisky-tasting experience.
Beauty : Drinks : Fragrance
Shackleton Whisky is encouraging off-grid adventures

News

Shackleton Whisky is encouraging off-grid adventures

The premium whisky has created an interactive map urging the public to undertake a digital detox.
Drinks : Travel : Leisure
Wild water to be mixed with whisky

News

Wild water to be mixed with whisky

Larkfire is a brand of canned water aimed at whisky drinkers who prefer water with their Scotch.
Drink : Spirits : Water
A Hangzhou suburb gets a futuristic whisky bar

News

A Hangzhou suburb gets a futuristic whisky bar

Way2 is a whisky bar that brings sci-fi futurism to the leafy suburb of Changhe.
Drinks : Interiors : Luxury
Thought-starter: Will climate change affect what we drink?

News

Thought-starter: Will climate change affect what we drink?

As climate change affects where ingredients are grown and consumers demand more local products, Tamara Hoogeweegen explores the brands challenging ...
Drinks : Whisky : Wine
Preview: Beyond the Label

News

Preview: Beyond the Label

Global – Food and drink brands and retailers are fighting the lack of clarity in the industry by offering more information than that normally provi...
Nutrition : Packaging : Transparency
Sort by Serendipity

Micro Trends

Sort by Serendipity

Brands are creating new sorting systems that foster discovery over obvious organisation.
Revelation Brands : Visual Merchandising : Serendipity
Spirited into space

News

Spirited into space

Scotland – Internationally renowned whisky producer Ballantine’s has created the first whisky glass to function in microgravity.
Macrotrend : The Immortal Brand : Ballantine's
Makeshift magazine

News

Makeshift magazine

London – Ballantine’s whisky has launched an innovative new reading experience hosted on Instagram.
Ballantine’s : Work Club : W Magazine
Johnnie Walker shows off its new anti-counterfeit smart bottle

Big Ideas

Johnnie Walker shows off its new anti-counterfeit smart bottle

Diageo-owned Scotch whisky brand Johnnie Walker has launched a new smart bottle designed to tackle counterfeiters.
Johnnie Walker : Smart Bottles : Awakening Tech
David Palmer: How to create a house of whisky

Viewpoints

David Palmer: How to create a house of whisky

Finding contemporary twists is key for Scotch whisky to stay relevant, says David Palmer, founder and executive creative director of creative ...
Johnnie Walker : Johnnie Walker House : Whisky
Whisky with a twist: Glass creates seasonal display of sounds and visuals

News

Whisky with a twist: Glass creates seasonal display of sounds and visuals

Tokyo – A new interactive whisky glass generates sounds and visuals when touched by the drinker.
Whisky : Japan : Suntory HIBIKI
Match-maker: Johnnie Walker helps you find your perfect flavour

News

Match-maker: Johnnie Walker helps you find your perfect flavour

Johannesburg – If you were to have a sip of whisky, what kind would it be? That is the question Johnnie Walker asks in its online experience, Meet ...
Synaesthesia : Sensory Splurge : Whisky
Origami style: Japanese heritage inspires whisky box

News

Origami style: Japanese heritage inspires whisky box

Paris – Launched in 1934, Nikka Whisky is not new. But its international distributor La Maison du Whisky wanted to differentiate the Japanese whisk...
Whisky : Japan : Tokyo
A story of Scotch: Whisky brand blends the senses

News

A story of Scotch: Whisky brand blends the senses

Seoul – Premium drinks brand Diageo has collaborated with Love Creative, digital design studio Universal Everything and live animation project DVEI...
Diageo : Whisky : Johnnie Walker House
Scotch from the rock: Island whisky brand uses scientific imagery

News

Scotch from the rock: Island whisky brand uses scientific imagery

Islay, Scotland – A growing interest in science is permeating our visual culture.
Science : Scotland : Chemistry
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