Synaesthesia

Jozef Youssef: Kitchen Theory

Viewpoints

Jozef Youssef: Kitchen Theory

Why the future of gastronomy is multisensory.

Multisensory : Kitchen Theory : Experimental Gastronomy

Synaesthesia scents

News

Synaesthesia scents

London – Fragrance brand Illuminum has collaborated with artist Philippa Stanton to investigate the world of synaesthesia.

Illuminum : Fragrance : Scent

Design Directions

Euphorescence

Employing chromatic stimulation, light therapy and meditative imagery, designers are creating new environments that enhance and optimise our menta...

The Optimised Self : Zoned-out Spaces : Essential Self

Synaesthetic lens

Big Ideas

Synaesthetic lens

New York – Rekindle a childlike sense of wonder at the world using Bug, a simple tool to unlock your inner synaesthete.

Linked By Air : Bug : Bug App

Charles Spence: How to stand out on the shelves and on the plate

Viewpoints

Charles Spence: How to stand out on the shelves and on the plate

Charles Spence, professor of experimental psychology at Oxford University, explains the psychology of packaging.

Synaesthesia : Synaesthetic Selling : Packaging Futures

Edible art: The Waldorf Project launches its second installation

News

Edible art: The Waldorf Project launches its second installation

London – In 2012, artist Sean Rogg launched The Waldorf Project, a series of immersive art installations. Now, Chapter Two/Colour is upon us, invit...

The Waldorf Project : Chapter Two/ Colour : Sensory Splurge

Getting in the mood: Haus sells scents using visual clues

News

Getting in the mood: Haus sells scents using visual clues

New York – Interior design firm Haus has launched a new range of candles using mood boards to capture the essence of each scent.

Haus : Candles : Synaesthetic Selling

Match-maker: Johnnie Walker helps you find your perfect flavour

News

Match-maker: Johnnie Walker helps you find your perfect flavour

Johannesburg – If you were to have a sip of whisky, what kind would it be? That is the question Johnnie Walker asks in its online experience, Meet ...

Synaesthesia : Sensory Splurge : Whisky

The Sound of Taste

Design Directions

The Sound of Taste

Let’s think about the category of spice marketing for a second. It is either Marco Pierre White, or a mum in a kitchen, contentedly stirring a pot....

Synaesthesia : Multisensory : Grey London

The colour of music: Interactive site expresses synaesthesia

News

The colour of music: Interactive site expresses synaesthesia

California – Designer Jono Brandel and music duo Lullatone wanted to create a digital expression of synaesthesia, the neurological condition w...

Synaesthesia : Senses : Convergence

Sweet success: Edible art is a spatial experience

News

Sweet success: Edible art is a spatial experience

Stockholm – Synaesthesia was the starting point for artists and designers participating in season two of design platform Underverk’s programme of i...

Synaesthesia : Underverk : Big Candy Bang

The Luxury Matrix Stage Three: Emotion and Experience

Markets

The Luxury Matrix Stage Three: Emotion and Experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...

Experiential : Sound Design : 3D Printer

Design Directions

Alchemy

Food and drink pairings are big these days. Until recently you needed the right Châteauneuf du Pape to accompany your braised partridge, and the ri...

Immersive : Synaesthesia : Sound Design

Jacopo Sarzi: Food Designer

Design Directions

Jacopo Sarzi: Food Designer

Jacopo Sarzi: Food Designer

Milan : Seasonal Food : Concept Food

Milan 2013: Ones to Watch

Big Ideas

Milan 2013: Ones to Watch

The Salone Internazionale del Mobile, one of the largest and most celebrated design shows in the world, is a hotbed of emerging design talent. LS:N...

Design : Review : Synaesthesia

Milan 2013 Review: Part 2

Big Ideas

Milan 2013 Review: Part 2

In the second instalment of our Milan review, we look at the prevalent themes that came from the fair’s many design districts.

Design : Iceland : Central Saint Martins

Spoon-fed: Tableware for synaesthetic dining

News

Spoon-fed: Tableware for synaesthetic dining

Spoon-fed: Tableware for synaesthetic dining

Design Academy Eindhoven : Utensils : Cutlery

Guests mix it up at Havana Club's pop-up bar

News

Guests mix it up at Havana Club's pop-up bar

Guests mix it up at Havana Club’s pop-up bar

Colour : Sensoria : Ingredients

Synaesthetic Selling Update

Micro Trends

Synaesthetic Selling Update

Smart brands have long used sensory stimulation to steer consumer behaviour. Now, a few are going further. Based on the principle of synaesthesia, ...

Synaesthesia : Senses : Experience

Synaesthetic Selling

Micro Trends

Synaesthetic Selling

Smart brands have long used sensory stimulation to steer consumer behaviour. Now, a few are going further. Based on the principle of synaesthesia, ...

Synaesthesia : Senses : Sensory

Talking sense: Museum smells like a winner

News

Talking sense: Museum smells like a winner

Talking sense: Museum smells like a winner

Perfume : Sensorium : Synaesthesia

Champagne flutes: Artists celebrate the sound of bubbly

News

Champagne flutes: Artists celebrate the sound of bubbly

Champagne flutes: Artists celebrate the sound of bubbly

Installation : Ali Momeni : Robin Meier

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