Immersive

Lynk & Co Club opens Madrid store perfect for work, play and practice drives

News

Lynk & Co Club opens Madrid store perfect for work, play and practice drives

Lynk & Co has redefined the traditional car dealership with its Lynk & Co Club Madrid, an open and versatile space designed for work, shopp...

Mobility : Hospitality : Spaces

Netflix to release 14 video games based on titles such as Emily in Paris

News

Netflix to release 14 video games based on titles such as Emily in Paris

Netflix has announced 14 new video games, expanding its current gaming portfolio with exciting new titles and release dates for highly anticipated ...

Gaming : Pop-culture & Media : Society

Walmart and Unity revolutionise in-game transactions for physical products

News

Walmart and Unity revolutionise in-game transactions for physical products

Walmart and Unity, the leading platform for real-time 3D content, have unveiled plans to empower Unity developers by integrating Walmart’s commerce...

Food & Drink : Technology : Pop-culture & Media

MaxMara’s Fluffy Residence Experience opens in London

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MaxMara’s Fluffy Residence Experience opens in London

Italian fashion powerhouse MaxMara is bringing its whimsical haven The Fluffy Residence to London’s Covent Garden from 16 to 26 December 2023, show...

Retail : Max Mara : Immersive Advertising

News

Mobility brand Lynk & Co’s creative approach to automotive retail

Steering away from the conventional automobile showroom, Lynk & Co has unveiled a versatile 400-square-metre space in Barcelona intended as an expe...

Mobility : Retail : Sustainability

Sweden opens a country-wide open-air bar

News

Sweden opens a country-wide open-air bar

Visit Sweden has launched an experiential campaign called The Drinkable Country, as part of a post-Covid tourism push. Putting a spotlight on some ...

Food & Drink : Travel & Hospitality : Experiential

TikTok’s pop-up educates on teen tech welfare

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TikTok’s pop-up educates on teen tech welfare

Providing learning and exploration for both young creators and parents, social media platform TikTok is hosting an immersive pop-up space in Westfi...

Media & Entertainment : Technology : Youth

Irish tourism enters a Viking metaverse

News

Irish tourism enters a Viking metaverse

Ubisoft's Assassin’s Creed adventure video game is being harnessed by Tourism Ireland to introduce its landscapes, Viking history and folklore to a...

Travel & Hospitality : Technology : Media & Entertainment

Virtual sanctuaries

Big Ideas

Virtual sanctuaries

From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing practices with dig...

Virtual Reality : Luxury Beauty : Beauty

Watching brainwaves could send you to sleep

News

Watching brainwaves could send you to sleep

Researchers at RMIT University have found a way to induce sleepiness using our own brainwaves.

Technology : Sleep : Immersive

Immersive seasoning

News

Immersive seasoning

Tokyo – TeamLab has created an immersive dining experience that responds to diners’ movements.

TeamLab : Tokyo : Hospitality

News

Playing God

Global – Everything is a new game that enables players to experience life from the perspective of 3,000 organisms and objects in an evolving eco-s...

Gaming : The New Sublimity : Entertainment

Causing an emotion

News

Causing an emotion

Brisbane – The Changing Room is a new interactive exhibition that imagines the future of the smart home as a place that engages with inhabitants’ e...

The Changing Room : The E-motional Economy : Technology

Under the influence

News

Under the influence

Toronto – A new campaign by Drug Free Kids Canada aims to educate teenagers about the dangers of driving while under the influence of drugs.

Faction Marketing : Canada : Brandstanding

Sobering reality

News

Sobering reality

US – Johnnie Walker has created a hard-hitting campaign that uses virtual reality to examine the human impact of drink-driving.

Virtual Reality : Johnnie Walker : Drink-driving

Sport and spectacle

News

Sport and spectacle

London – Nike has created an immersive workout experience designed to push participants beyond their physical and mental limits.

Nike : United Visual Artists : Optimised Self

A brush with virtual reality

News

A brush with virtual reality

Global – Google has launched an app that lets people sketch 3D images in virtual reality.

Virtual Reality Market : Google : Tilt Brush

News

Life inside

UK – The Guardian Media Group has launched a visceral virtual reality (VR) article on life inside a solitary confinement prison cell.

The Guardian : 6x9: A Virtual Experience Of Solitary Confinement : Virtual Reality

Milan Salone 2016: Elemental eats

News

Milan Salone 2016: Elemental eats

Milan – The Restaurant by Caeserstone and Tom Dixon aims to provide a context to show design away from the white pillars and homogenised ...

The Restaurant : Tom Dixon : Arabeschi Di Latte

Art of the pop-up

News

Art of the pop-up

London – Alice Hodge, set designer and one half of supper club duo The Art of Dining, reveals the secrets to creating a successful pop-up.

Alice Hodge : The Art Of Dining : Pop-up

News

Wild things

UK – Visitors to the Lake District were invited to see the land through the eyes of its wildlife in Marshmallow Lazer Feast’s latest installation.

Marshmallow Lazer Feast : Virtual Reality : Installation

News

Space stay

Zurich – The Kameha Grand Zurich hotel invites guests on a journey through the cosmos with its new Space Suite.

Kameha Grand Zurich : Michael Najjir : Space Suite

LDF 2015: Space probe

News

LDF 2015: Space probe

London Design Festival 2015 – Designer Tino Schaedler is taking virtual reality to the next level with installation Odyssey.

Tino Schaedler : United Realities : Odyssey

Road to success

News

Road to success

Global – Lexus is inviting the world to experience the road through the eyes of professional cyclist Christian Vande Velde.

Lexus Elevate : Christian Vande Velde : Cycling

Big Ideas

Getting steamy

San Francisco – Start-up Nebia is revolutionising the way people shower.

Nebia : Shower System : H2Micro

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