Faction Marketing

Santander’s new campaign wins the Entertainment Lions Grand Prix

News

Santander’s new campaign wins the Entertainment Lions Grand Prix

Cannes – The award-winning film was designed to promote 1|2|3 Smart, a new range of products and services targeted at Millennials.
Advertising : Finance : Branding
Androids’ dream of stealth marketing

News

Androids’ dream of stealth marketing

Global – A trailer for forthcoming sci-fi film Alien: Covenant positions AMD as the future of artificial intelligence.
AMD : Artificial Intelligence : Neo-kinship
Under the influence

News

Under the influence

Toronto – A new campaign by Drug Free Kids Canada aims to educate teenagers about the dangers of driving while under the influence of drugs.
Faction Marketing : Canada : Brandstanding
Real-world gaming

News

Real-world gaming

Paris – Ubisoft is releasing a film that introduces the real-life stories behind its Tom Clancy’s Ghost Recon: Wildlands game.
Ubisoft : Faction Marketing : Netflix
Character study

News

Character study

London – A new project by architecture studio Sybarite highlights the company’s multifaceted practice through the eyes of a fictional editor.
The Sybarite : Architecture : Chinese New Year
Monkey Business

News

Monkey Business

US – MailChimp demonstrates a creative approach to selling an intangible product by omitting overt mentions of the brand in its new advertisi...
Mailchimp : Droga5 : The Sacred Egg
Future Noir

Design Directions

Future Noir

An emerging design direction combines the dystopian mood of game environments and the anarchic qualities of Netstalgic graphics to construct fictio...
Faction Marketing : Netstalgia : Novembre
Surrounded by synths

News

Surrounded by synths

UK – The lines between reality and fantasy are blurred in Channel 4’s new ad campaign for Humans.
Faction Marketing : Channel 4 : Humans
Julian Borra: The new deep

Viewpoints

Julian Borra: The new deep

Creative comms strategist explains that people need to feel, not think, before they engage with big issues.
Ethical Brands : Faction Marketing : Emotional Engagement
Story of Things

Design Directions

Story of Things

Scotch & Soda invites consumers to suspend disbelief and live their lookbook.
Airbnb : Scotch & Soda : Amsterdam
Eye candy

News

Eye candy

US – Design Army has given Georgetown Optician the Wes Anderson treatment in a new storybook-style ad.
Faction Marketing : Design Army : Eyewear
Robotic ruse

News

Robotic ruse

London – Adverts for a new type of synthetic human had social media in a flush this week, before the campaign was revealed to be a clever ruse for ...
Channel 4 : Humans : Advertising
Plastic fantastic

News

Plastic fantastic

US – Plastique is more than a trend, it’s a revolution. Or so the latest fashion line from Frank La Rant would have you believe.
Fruit Of The Loom : Crispin Porter + Bogusky : Spoof
Breakfast Defectors

Design Directions

Breakfast Defectors

Using sameness as a starting point for inspiration, advertising agency Deutsch Los Angeles has imagined a dystopian world in which its client, Taco...
Taco Bell : Chasm Culture : Faction Marketing
Sole to soul

News

Sole to soul

UK – Footwear brand Clarks is hosting an interactive documentary via WhatsApp, inviting fans to learn more about the icons who helped shape its ren...
Clarks : From Rats To Rudeboys : Faction Marketing
Punch Shanghai

News

Punch Shanghai

Shanghai – Logan’s Punch bar has been designed as a celebration of the American cocktail spirit.
Neri & Hu Design : Logan's Punch : Faction Marketing
Conceal to reveal

Big Ideas

Conceal to reveal

London – Ted Baker’s spring/summer 2015 digital campaign has started with a bang, taking Instagram followers on a surrealist journey of discovery.
Ted Baker : Pinch Me : Faction Marketing
Storytelling hospitality

News

Storytelling hospitality

California – Central Los Angeles’ latest boutique hotel combines premium luxury with an innovative piece of storytelling.
Hotel Covell : George Covell : Chapters
Digital paint swatch

News

Digital paint swatch

UK – Dulux’s latest advert is a digital upgrade of the paint swatch, brought to life in a cinematic telling of a dystopian future devoid of colour.
Dulux : BBH : Shoppable Video
For your eyes only: Luxury menswear range for the gentleman spy

News

For your eyes only: Luxury menswear range for the gentleman spy

Savile Row, London – After we tell you about the new Kingsman collection we might have to kill you.
Kingsman: The Secret Service : Bespoke Menswear : Faction Marketing
Keeping it real: Miranda July sells objects from her novel

News

Keeping it real: Miranda July sells objects from her novel

New York – Film director and writer Miranda July has launched a website selling real items mentioned in her first novel. 
Miranda July : First Bad Man Store : Shop The Show
Lidl surprise: Supermarket group opens pop-up restaurant in Shoreditch

News

Lidl surprise: Supermarket group opens pop-up restaurant in Shoreditch

London – A couple weeks ago, a mysterious pop-up opened in Shoreditch. Other than the name, Deluxe, not much was known about it, but it has now bee...
London : Lidl : Faction Marketing
Novel idea: Bringing the story alive with a digital thriller

News

Novel idea: Bringing the story alive with a digital thriller

Coventry, UK – Novelist William Boyd’s latest thriller won’t be available in hardback or in a book store near you, but as an interactive story host...
Jaguar Land Rover : The Vanishing Game : Faction Marketing
​History of language: EF takes us on a journey through the decades

News

​History of language: EF takes us on a journey through the decades

International – To celebrate its 50th anniversary, international language school EF, Education First, has released a new decades-spanning shor...
Faction Marketing : Marketing : Advertisement
Carry on: Samsonite shows its lighter side

News

Carry on: Samsonite shows its lighter side

Brussels - Luggage brand Samsonite has released a series of online videos that showcase the innovative features behind its latest range, in tongu...
Samsonite : Luggage : Saatchi & Saatchi
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