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Tinder tackles Gen Z loneliness in new brand film

Dating app Tinder has launched a new ad for its UK audience, redefining the brand’s messaging to appeal to swipe-fatigued Gen Z and modern relation...

Advertising & Branding : Dating : Pop Culture & Media

Adidas Rivalry turns to ballroom and breakdancing in new ad

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Adidas Rivalry turns to ballroom and breakdancing in new ad

In a strategic and timely move that transcends mere sportswear marketing, adidas Rivalry has used the realms of ballroom and breakdance battles to ...

Pop Culture & Media : Adidas : Fashion

Oatly urges competitors to reveal their carbon footprint

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Oatly urges competitors to reveal their carbon footprint

Oatly, the world’s largest oat drink company, has launched its Climate Footprint Challenge, calling on big dairy to reveal their products’ climate ...

Food & Drink : Alternative Protein : Sustainability

SpaceX and GEC power intergalactic advertising

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SpaceX and GEC power intergalactic advertising

Planned for 2022, the CubeSat advertising satellite will feature a screen on one side, along with a selfie stick that will capture live-stream foot...

Technology : Media & Entertainment : Society

Sporting dystopias

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Sporting dystopias

Global – Adidas has released its latest Y-3 fashion film, inspired by a futuristic dystopia.

Adidas : Advertising : The Dislocated World

Positive advertising

Big Ideas

Positive advertising

Global – Following two years of global research Unilever will no longer use sexist stereotypes in its advertising campaigns.

Unilever : Neutral Culture : Gender

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Hands off

London – Harvey Nichols features some of its most light-fingered customers in a tongue-in-cheek campaign promoting its new loyalty app.

Harvey Nichols : Department Store : Loyalty App

Google introduces new ad blocker subscription service

Big Ideas

Google introduces new ad blocker subscription service

Google has launched Contributor, a crowdfunding platform that gives internet users the option to avoid adverts on their favourite websites.

Google Contributor : Ad Blocker : The New Value Economy

Pick and mix: Music video where viewers can pick the outfits

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Pick and mix: Music video where viewers can pick the outfits

London – Online retailer ASOS has collaborated with girl band JUCE for an interactive YouTube video enabling viewers to pick the colours of th...

Asos : YouTube : Transmedia Music Videos

Passenger pains: Virgin America releases six-hour advert

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Passenger pains: Virgin America releases six-hour advert

US – Sitting through a six-hour flight is bad enough, but watching someone else’s takes the experience to a different level.

Virgin America : Frustration Marketing : BLAH Airlines

Smart car campaign encourages safety with dancing pedestrian crossing lights

Big Ideas

Smart car campaign encourages safety with dancing pedestrian crossing lights

As part of its new What Are You For? advertising campaign, automobile company Smart has developed a dancing pedestrian crossing light to ...

Smart : Interactive Traffic Light : Portugal

History of language: EF takes us on a journey through the decades

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History of language: EF takes us on a journey through the decades

International – To celebrate its 50th anniversary, international language school EF, Education First, has released a new decades-spanning shor...

Faction Marketing : Marketing : Advertisement

Making the right noises: COS shows the sound process behind its ad

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Making the right noises: COS shows the sound process behind its ad

Amsterdam – Fashion brand COS has collaborated with Dutch video artists Lernert and Sander on a video showing the Foley process – reprodu...

Synaesthetic Selling : COS : Foley

Fatherly advice: Ad embraces the many sides of being a dad

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Fatherly advice: Ad embraces the many sides of being a dad

Toronto – In television advertisements for grocery staples, it is rare for dads to make an appearance – and if they do, they sometimes come across ...

Dads 2.0 : Fatherhood : Canada

H&M dips into the archive for new men's line

Big Ideas

H&M dips into the archive for new men's line

H&M introduces premium outdoor range

Outdoorsmanship : Boots : Outdoors

The Scarecrow: Food chain advocates better living

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The Scarecrow: Food chain advocates better living

The Scarecrow: Food chain advocates better living

Food Futures : The Scarecrow : Burrito

Desert duel: Coke ad aimed at multi-screen users

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Desert duel: Coke ad aimed at multi-screen users

US – Coca-Cola’s advertisement for the forthcoming Super Bowl game will include an interactive plotline that engages viewers who multi-screen while...

Advertisement : Mad Max : Multiscreening

Laughing matter: Bodyform lampoons complaint

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Laughing matter: Bodyform lampoons complaint

Laughing matter: Bodyform lampoons complaint

Advertising : Ads : The Irony Of Fashion

Digi-print: Lexus turns the page on conventional ads

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Digi-print: Lexus turns the page on conventional ads

Digi-print: Lexus turns the page on conventional ads

Interactive : Ad : Adverts

For the record: DJ's new album is a tactile hit

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For the record: DJ's new album is a tactile hit

For the record: DJ’s new album is a tactile hit

Music Labels : Kid Koala : DJ

Mobile Brandalism: Nokia sneaks attack at Apple

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Mobile Brandalism: Nokia sneaks attack at Apple

Mobile Brandalism: Nokia sneaks attack at Apple

Advertising : Advertizing : Humour

Roll up, roll up: Print advert gets smarter

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Roll up, roll up: Print advert gets smarter

Roll up, roll up: Print advert gets smarter

Advertising : Advertizing : Peter Firth

Apple on the spot: Ad hijacks iPhone 5 launch

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Apple on the spot: Ad hijacks iPhone 5 launch

Apple on the spot: Ad hijacks iPhone 5 launch

Advertising : Marketing : Shepherd Laughlin

This is a bust: Musician's new take on Tumblr

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This is a bust: Musician's new take on Tumblr

This is a bust: Musician’s new take on Tumblr

Advertising : Advertisements : Brain

Muscling in: Interactive ad is music to the ears

News

Muscling in: Interactive ad is music to the ears

Muscling in: Interactive ad is music to the ears

Interactive : Grooming : Vimeo

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