Humour

Safe Hate Spaces

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...
Content Creator : Youth Culture : Dark Humour
Oatly challenges dairy industry’s climate record in Washington

News

Oatly challenges dairy industry’s climate record in Washington

Alternative milk brand Oatly has taken a bold stand against the dairy industry’s climate impact by crashing the Dairy Foods Association’s lobbying ...
Sustainability : Food & Drink : Advertising
The Trend: Danse Macabre

News

The Trend: Danse Macabre

Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.
Pop Culture : Media : Gen Zalpha
Subversive Sustainability Ads

Micro Trends

Subversive Sustainability Ads

Consumers are inundated with misleading sustainability claims. Opting out of binary messages of climate doom and hope, brands are using rebellious ...
Sustainability : Advertising : Design
Stat: Humour drives brand loyalty in Asia

News

Stat: Humour drives brand loyalty in Asia

Although Asian consumers prefer businesses that make them laugh, companies are wary of using humour as a marketing tool out of fear that their joke...
Retail : Advertising & Branding : Society
Sustainable symbols

News

Sustainable symbols

Global – Stella McCartney has launched the Clevercare series to help consumers care better for their clothes and the environment.
Stella McCartney : Sustainability : Luxury
Way with words

News

Way with words

Global – Sideways Dictionary uses humorous analogies to explain technical online jargon.
Google : The Washington Post : Technology
The beauty of politics

News

The beauty of politics

Egypt – Micropolitics is a new advertising campaign that humorously encourages political engagement from an otherwise disenfranchised Egyptian po...
Mada Masr : Politics : The Dislocated World
Muslim buzz

Big Ideas

Muslim buzz

Global – Media company BuzzFeed dedicated a day to Muslim content on social media platform Snapchat Discover.
BuzzFeed : Snapchat Discover : Islamophobia
New Sport Heroes

Micro Trends

New Sport Heroes

Brands are celebrating the real aspect of sports, showing why it is not the winning but the taking part that counts.
Wieden + Kennedy Portland : Advertising : Marketing
Harvey Nichols Loyalty App

Design Directions

Harvey Nichols Loyalty App

Ad agency Adam&Eve uses CCTV footage of shoplifters for the new Harvey Nichols campaign, showing that luxury communications do not need to be stu...
Harvey Nichols : Shoplifters : Rewards Programme
Milan Salone 2015: Top five spaces

Big Ideas

Milan Salone 2015: Top five spaces

Many of the spaces and exhibitions that the LS:N Global team explored during the Salone Internazionale del Mobile this year focused on design fict...
Interiors : Art Direction : Collaboration
Luxury Matrix 2014

Markets

Luxury Matrix 2014

LS:N Global plots the shifts in luxury in 2014 and identifies where key luxury brands sit in the five stages that define the luxury market.
The Luxury Matrix : DKNY : Moschino
Aspirational Fakes

Micro Trends

Aspirational Fakes

As the art world questions how luxury brands create value in a globalised supply chain, designers are celebrating bootleg aesthetics and surreal ...
Bootleg : Instagram : Memes
Los Angeles art museum makes a splash on Snapchat

Big Ideas

Los Angeles art museum makes a splash on Snapchat

The Los Angeles County Museum of Art has taken to the popular social media site with humour and aplomb.
LACMA : Art : Museums
Carry on: Samsonite shows its lighter side

News

Carry on: Samsonite shows its lighter side

Brussels - Luggage brand Samsonite has released a series of online videos that showcase the innovative features behind its latest range, in tongu...
Samsonite : Luggage : Saatchi & Saatchi
Mobile magazine aims to put writers first

Big Ideas

Mobile magazine aims to put writers first

Mobile magazine aims to put writers first
Opinion : Publishing : Magazine
Style guide: Fashion brand has fun with Man-uals

News

Style guide: Fashion brand has fun with Man-uals

London – Online retailer Oki-Ni features a regular Styled editorial that invites different people in the fashion industry to put together inspirati...
Menaissance : Agi & Sam : Guide
Men's Grooming Market

Markets

Men's Grooming Market

Men’s grooming is where the big growth is to be found. Smart beauty brands are targeting a sector that has continued to out-perform the women’s bea...
China : Prestige : Gadgets
Holy water: Nanobrewery appreciates the details

News

Holy water: Nanobrewery appreciates the details

Gothenburg, Sweden – Church of the Atom is a Swedish nanobrewery that combines the talents of a creative director with a master brewer, resulting i...
Playful Packaging : Nanobrewery : Alcohol Packaging
Reebok steps into Nike trainers campaign

Big Ideas

Reebok steps into Nike trainers campaign

Reebok steps into Nike trainers campaign
Trainers : Feminists : Petition
Toiletries in clean break with men's shaving sector

Big Ideas

Toiletries in clean break with men's shaving sector

Toiletries in clean break with men’s shaving sector
YouTube : Male Beauty Consumers : Mens Toiletries
Colour crazy: Lookbook embraces kitsch culture

News

Colour crazy: Lookbook embraces kitsch culture

Hamburg – German design studio YBDPT commissioned a colourfully kitsch lookbook to promote the launch of New York boutique and brand Opening Ceremo...
Abstract : Playful Design : Lookbook
Aunt Flo: Tampons delivered to the workplace

News

Aunt Flo: Tampons delivered to the workplace

New York – Hello Flo is a new monthly subscription service that delivers tampons just before a woman’s period.
Home Delivery : Periods : Hello Flo
The Luxury Matrix Stage Three: Emotion and Experience

Markets

The Luxury Matrix Stage Three: Emotion and Experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...
Experiential : Sound Design : 3D Printer
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