Trainers

Adidas pays homage to Dubai’s Ravi Restaurant

News

Adidas pays homage to Dubai’s Ravi Restaurant

The sportswear giant is unveiling a special edition sneaker that honours popular Dubai restaurant Ravi Restaurant.
Fashion : Food : Drink
Nike’s latest sneaker is for ‘doing nothing’

News

Nike’s latest sneaker is for ‘doing nothing’

The Nike Offline mule subverts the brand’s iconic ‘Just Do It’ slogan in favour of active deceleration.
Shoes : Trainers : Advertising
Everlane launches a low-impact sneaker

News

Everlane launches a low-impact sneaker

Tread by Everlane is a collection of unisex sneakers made from recycled plastic, leather and rubber.
Fashion : Sustainability : Design
Automated Apparel

Micro Trends

Automated Apparel

The next generation of connected clothing will use artificial intelligence to react and recalibrate, catering for continually changing consumer nee...
Fashion : Wellness : AI
Trainer tours

News

Trainer tours

US – Foot Locker has launched an audio guide that augments the in-store shopping experience.
Foot Locker : Nike : Adidas
Sustainable sneakers

News

Sustainable sneakers

Global – Adidas has developed a trainer that features synthetic spider silk.
Whole-system Thinking : Futurecraft : Adidas Futurecraft Biofabric Trainers
High performance

Big Ideas

High performance

Global – The global downturn in sales of fashion goods is not affecting the growth of the athleisure category.
Athleisure : Global Fashion & Style : Womenswear
Future footwear

News

Future footwear

US – Reebok has developed new software and robotics to create footwear three-dimensionally without the need for moulds.
Material Futures : Reebok : Automation
Fabric footwear

News

Fabric footwear

London – Adidas lets the machines do the talking for the third chapter of its Futurecraft concept series.
Adidas : Alexander Tailor : Futurecraft
Remaking an icon

Big Ideas

Remaking an icon

Boston – Converse’s iconic trainer, the Chuck Taylor All Star, has undergone its first redesign in almost a century.
Converse : Nike : Chuck II
Sneaker service

Big Ideas

Sneaker service

US – New York luxury hotel Dream Downtown has introduced a Sneaker Concierge service, cementing the sneaker’s position as a luxury item.
Sneakerboy : Luxury Sneakers : Concierge
Pump it up

News

Pump it up

South Korea – A new advert from Reebok is getting commuters on their feet in an underground battle.
Reebok : ZPump : Body Temples
High-tech, commemorative moon landing boots are an instant hit

Big Ideas

High-tech, commemorative moon landing boots are an instant hit

GE’s limited-edition Missions sold out in minutes.
General Electric : Moonboots : Trainers
A step forward: Instagram footwear campaign raises awareness of rainforest

News

A step forward: Instagram footwear campaign raises awareness of rainforest

A sophisticated Instagram campaign by SapientNitro brings eco-themed trainers to the fashion-conscious.
Sky Rainforest Rescue : Instagram : SapientNitro
Adidas app turns trainers into a photo canvas

Big Ideas

Adidas app turns trainers into a photo canvas

Adidas customers will soon be able to create trainers emblazoned with their favourite photos.
Adidas : Personalisation : Trainers
Science of feeling: Nike experiments in London

News

Science of feeling: Nike experiments in London

London – Nike has launched a 10-day interactive event called Nature Amplified to promote its latest innovation, the Free Hyperfeel shoe in its East...
Trainers : Rhizomatiks : Daniel Widrig
Luxury sneaker temple blends online and offline retail

Big Ideas

Luxury sneaker temple blends online and offline retail

Melbourne shop Sneakerboy offers innovative luxury
Trainers : Phy-gital : V-Wallet
On the fly: Nike weaves its magic in Shanghai

News

On the fly: Nike weaves its magic in Shanghai

Shanghai – To promote the global launch of its new shoe, made through an innovative Flyknit construction technique, Nike China hoisted three men ab...
Advertising : Sport Advertising : Print Ads
Reebok steps into Nike trainers campaign

Big Ideas

Reebok steps into Nike trainers campaign

Reebok steps into Nike trainers campaign
Trainers : Feminists : Petition
Y-3 celebrates 10 years with new London store

Big Ideas

Y-3 celebrates 10 years with new London store

Y-3 celebrates 10 years with new London store
Trainers : Historic Architecture : Listed Buildings
Campaign asks Nike to make men's trainers for women

Big Ideas

Campaign asks Nike to make men's trainers for women

Campaign asks Nike to make men’s trainers for women
Trainers : Faction : Feminist
Shanghai lab unveils paperweight Tyvek trainers

Big Ideas

Shanghai lab unveils paperweight Tyvek trainers

Shanghai lab unveils paperweight Tyvek trainers
Trainers : Laboratory : Crowdsourcing
Good for the sole: Shoe brand is all fired up

News

Good for the sole: Shoe brand is all fired up

Good for the sole: Shoe brand is all fired up
Minimal : Tactility : Pure
Game-changer: Nike jumps to Self-Quants’ aid

News

Game-changer: Nike jumps to Self-Quants’ aid

New York – Sportswear brand Nike is launching Nike+ Basketball, a digital experience that tracks, records and analyses every aspect of a player’s b...
Trainers : Measure : Basketball
Run for cover: Nike celebrates the spiritual side of sport

News

Run for cover: Nike celebrates the spiritual side of sport

Run for cover: Nike celebrates the spiritual side of sport
Trainers : Jun Takahashi : GIRA
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