03.01.2017 - US – Foot Locker has launched an audio guide that augments the in-store shopping experience.
Global – Adidas has developed a trainer that features synthetic spider
07.11.2016 - Global – The global downturn in sales of fashion goods is not affecting the growth of the athleisure...
25.10.2016 - US – Reebok has developed new software and robotics to create footwear three-dimensionally without the...
23.02.2016 - London – Adidas lets the machines do the talking for the third chapter of its Futurecraft concept series.
03.08.2015 - Boston – Converse’s iconic trainer, the Chuck Taylor All Star, has undergone its first redesign in...
11.05.2015 - US – New York luxury hotel Dream Downtown has introduced a Sneaker Concierge service, cementing the...
16.04.2015 - South Korea – A new advert from Reebok is getting commuters on their feet in an underground battle.
25.07.2014 - GE’s limited-edition Missions sold out in
09.07.2014 - A sophisticated Instagram campaign by SapientNitro brings eco-themed trainers to the fashion-conscious.
20.05.2014 - Adidas customers will soon be able to create trainers emblazoned with
their favourite photos.
16.10.2013 - London – Nike has launched a 10-day interactive event called Nature Amplified to promote its latest...
06.10.2013 - Melbourne shop Sneakerboy offers innovative luxury
04.09.2013 - Shanghai – To promote the global launch of its new shoe, made through an innovative Flyknit...
18.08.2013 - Reebok steps into Nike trainers campaign
05.08.2013 - Y-3 celebrates 10 years with new London store
25.07.2013 - Campaign asks Nike to make men’s trainers for women
16.07.2013 - Shanghai lab unveils paperweight Tyvek trainers
26.03.2012 - Good for the sole: Shoe brand is all fired up
23.02.2012 - New York – Sportswear brand Nike is launching Nike+ Basketball, a digital experience that tracks,...
23.10.2011 - Run for cover: Nike celebrates the spiritual side of sport
28.06.2011 - Sole trading: Trainers on show as exhibits
16.01.2011 - Cutting edge: Sneakers straight from the page
11.01.2011 - Boot camp: Ace takes new step with Converse
26.12.2010 - The best of 2010: The top three Branding & Packaging Seeds of the year