Faction

Androids’ dream of stealth marketing

News

Androids’ dream of stealth marketing

Global – A trailer for forthcoming sci-fi film Alien: Covenant positions AMD as the future of artificial intelligence.
AMD : Artificial Intelligence : Neo-kinship
Story of Things

Design Directions

Story of Things

Scotch & Soda invites consumers to suspend disbelief and live their lookbook.
Airbnb : Scotch & Soda : Amsterdam
Phygital park life

News

Phygital park life

Southend-on-Sea – NetPark is a project that layers interactive digital installations over nature.
Net Park : Metal : Geo Quests
On a mission: Space agency shows Ambition in a blend of fact and fiction

News

On a mission: Space agency shows Ambition in a blend of fact and fiction

Paris – The European Space Agency has released a short film that blends fact and fiction to mark the next step in the audacious Rosetta m...
Space : Faction : Faction Films
Start-up brings storytelling to social media

Big Ideas

Start-up brings storytelling to social media

Start-up brings storytelling to social media
Interactive : Camp : Faction
Makeover molasses: Youthful packaging for old-school ingredient

News

Makeover molasses: Youthful packaging for old-school ingredient

US – The American equivalent of black treacle, molasses is often thought of as an old-fashioned baking product, stored in the cupboards of Southern...
Brand Identity : Treacle : Molasses
Mr Fogg's

Design Directions

Mr Fogg's

‘Anything one man can imagine, other men can make real,’ wrote Jules Verne in his masterpiece, Around the World in 80 Days. In the same way, the li...
Vintage : Bars : Victorian
Paper office: Ad agency builds cardboard workstation

News

Paper office: Ad agency builds cardboard workstation

London – Graphic designer Emily Forgot and 3D artist Laurie D have created a workspace out of paper and cardboard in the London offices of advertis...
3D : Pop Up Space : Office Interior
Fantasy world: Viral campaign brings film to life

News

Fantasy world: Viral campaign brings film to life

Global – In a viral marketing campaign for forthcoming science fiction film Elysium real-world advertisements have been placed in public spaces suc...
Advertising : Video Sharing Culture : Fiction
Cartoon Ornamentation

Design Directions

Cartoon Ornamentation

LS:N Global has detailed the rise of Faction Marketing, in which consumers suspend their disbelief and engage with the fantastical, the surreal and...
Cosmetics : Sibling : Comic Strip
The Luxury Matrix Stage Three: Emotion and Experience

Markets

The Luxury Matrix Stage Three: Emotion and Experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...
Experiential : Sound Design : 3D Printer
Campaign asks Nike to make men's trainers for women

Big Ideas

Campaign asks Nike to make men's trainers for women

Campaign asks Nike to make men’s trainers for women
Trainers : Faction : Feminist
A brief history: Herman Miller in under two minutes

News

A brief history: Herman Miller in under two minutes

Amsterdam – To celebrate its 108th anniversary, iconic furniture brand Herman Miller enlisted the help of Dutch animators Part of a Bigger Plan to ...
Furniture : Viral Video : Video Sharing
Ko-faced: Asian restaurant is full of character

News

Ko-faced: Asian restaurant is full of character

Paris – Gregory Bonner Hale has designed his new Asian restaurant around the theme of a fictitious character called Miss Ko, a young, attractive ye...
Restaurant : Gregory Bonner Hale : Ko
Reserva film puts ram-raiders in the spotlight

Big Ideas

Reserva film puts ram-raiders in the spotlight

Reserva film puts ram-raiders in the spotlight
Reserva : Advertising : Clothing
Paris Photo 2012

Design Directions

Paris Photo 2012

The 16th edition of the world’s largest contemporary photography fair hosted 128 galleries from 22 countries and showed an eclectic mix of work.
Photography : Faction : Astrology
Consumers get hot and bothered over erotic novel

Big Ideas

Consumers get hot and bothered over erotic novel

Consumers get hot and bothered over erotic novel
Storytelling : Erotism : Kinky
Boon or bust: Seoul store is full of character

News

Boon or bust: Seoul store is full of character

Boon or bust: Seoul store is full of character
Concept Store : Faction : Man On The Boon
We can be heroes: Sony advert is in character

News

We can be heroes: Sony advert is in character

We can be heroes: Sony advert is in character
Gaming : Faction : Live Event
The Tomorrow Store

Macro Trends

The Tomorrow Store

When everyone can get everything online, and can buy from your competitors even when they’re in your store, how can you make sure your customers ke...
Retail : Store Of Tomorrow : Future Store
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