Storytelling

Penguin Random House Canada transforms bedtime stories into immersive experiences

News

Penguin Random House Canada transforms bedtime stories into immersive experiences

Canadian publishing company Penguin Random House Canada, in collaboration with creative agency Rethink, has unveiled a ground-breaking smart home a...
Youth : Technology : Pop Culture
Gen Z audiences are rewriting entertainment

Viewpoints

Gen Z audiences are rewriting entertainment

Aron Levitz, head of Wattpad Studios, explains how the storytelling app is creating an entertainment universe powered by data, fandom and teen crea...
Youth : Media : Entertainment
Glorious creates stylish content for women in sport

News

Glorious creates stylish content for women in sport

Digital members club Glorious showcases women in sport through an editorial lens, looking to differentiate from the statistical nature of athletic ...
Health : Wellness : Fitness
Canon’s photo Truthmark combats fake news

News

Canon’s photo Truthmark combats fake news

The Truthmark initiative aims to tackle press imagery from being co-opted for fake news.
Media : Photography : Technology
Smartphone storytelling

Viewpoints

Smartphone storytelling

Youth film-making collective Pickpocket examines why film and tv are stuck in a pre-internet world and how smartphones can create suspense to...
Youth : Media : Entertainment
The whole tooth

News

The whole tooth

US – Hello has launched a playful campaign to promote its new all-natural, chemical-free toothpaste product.
Advertising : Animation : Storytelling
Could Facebook launch a Line store?

Viewpoints

Could Facebook launch a Line store?

Social media platforms need to become playful and experimental to win over the next generation of users in Asia.
Asia : Social Media : Line
Playing fields

Big Ideas

Playing fields

New York ­– Tribeca Games has joined forces with Kill Screen to launch the Tribeca Games Festival.
Tribeca Film Festival : Intelligent Gaming : Video Games
Preview: Intelligent Gaming

News

Preview: Intelligent Gaming

Global – Content creators are looking to different forms of media as a way to contextualise and intellectualise video games.
Gaming : Ubisoft : Video Games
Intelligent Gaming

Micro Trends

Intelligent Gaming

Content creators are looking to different forms of media as a way to contextualise and intellectualise video games.
Gaming : Ubisoft : Video Games
Digital Storytelling

Micro Trends

Digital Storytelling

Brands are creating digital storytelling tools to help parents enhance their bedtime rituals.
Storytelling : Parenting : Virtual Reality
Dutch Design Week 2016: Quest for Reality

News

Dutch Design Week 2016: Quest for Reality

Eindhoven - Designer Filip Setmanuk is presenting two projects that explore the dualistic nature of gaming as a creative medium and a dangerous for...
Dutch Design Week 2016 : Gaming : Virtual Reality
Meet your makers

News

Meet your makers

London – Burberry has marked the launch of its first see-now-buy-now collection with a festival of craftsmanship.
Burberry : See Now Buy Now : Festival
Stretched out

News

Stretched out

Shanghai – Diesel has enlisted the help of a contortionist and some clever web design to promote its new range of flexible jeans.
Diesel : Responsive Lookbook : Gen Viz
Behind the curtain

News

Behind the curtain

Copenhagen – The Royal Danish Theatre reveals its inner sanctums in a new campaign by agency Wichmann/Schmidt.
Odyssey Of Creation : Wichmann/ Schmidt : Show Your Working
Fast-paced film

Big Ideas

Fast-paced film

Global – A new thriller is being broadcast solely on Instagram as film-makers look to push the boundaries of storytelling.
Shield 5 : Instagram : Anthony Wilcox
In a Pickle

News

In a Pickle

California – The Pickle Index is a transmedia storytelling experience set in a dystopian world governed by pickle consumption.
Interactive : Revelation Brands : Slow Media
Nick Gray: Hacking institutions for the better

Viewpoints

Nick Gray: Hacking institutions for the better

The founder of Museum Hack on the value of understanding the system enough to subvert it.
Culture : Storytelling : Museums
Another world

News

Another world

Global – Ikea has teamed up with animation studio Dreamworks to promote its new range of toys and games.
Ikea : Dreamworks : Lattjo
Fair hack

News

Fair hack

Switzerland – Postgram is a new Instagram-based programme that initiates serendipitous conversations and is the subject of a new film project.
Sebastien Vargas : Postgram : Storytelling
Gastronomy Googling

Big Ideas

Gastronomy Googling

UK – Chef Heston Blumenthal will take the practice of Googling guests into new territory when restaurant The Fat Duck re-opens next month.
Fat Duck : Nostalgia : Personalisation
Road to success

News

Road to success

Global – Lexus is inviting the world to experience the road through the eyes of professional cyclist Christian Vande Velde.
Lexus Elevate : Christian Vande Velde : Cycling
Personalisation power

Big Ideas

Personalisation power

London – Start-up Lost My Name is using the power of data to create a new generation of personalised books.
Lost My Name : Interactive : Storytelling
4NewsWall

Design Directions

4NewsWall

Targeting members of Generation D with an appetite for current affairs, the first GIF-based news service has been launched by Channel 4 News.
Microcommunication : Channel 4 News : GIFs
Urban dwellers

News

Urban dwellers

Global – Storytelling platform Maptia has launched #FutureofCities, a project exploring the problems of, and solutions to, urban living.   
Maptia : #FutureofCities : Sony
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