Burberry

Burberry serves authentic British food in Hong Kong

News

Burberry serves authentic British food in Hong Kong

From 26 June to 14 July, Burberry is transforming The Landmark’s Mandarin Oriental’s MO Bar in celebration of its new Rocking Horse bag and the br...

Food & Drink : Luxury : Travel & Hospitality

The Download: London Fashion Week Autumn/Winter 2024

Big Ideas

The Download: London Fashion Week Autumn/Winter 2024

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from London Fashion Week.

Luxury : Fashion : Design

Recrafting Britain’s nostalgia

News

Recrafting Britain’s nostalgia

Lost between having a deep reverence for the monarchy and being a stickler for etiquette, it suffices to say Britain can feel a little stuck in the...

Luxury : Fashion : Design

Five Luxury Brands Recrafting Heritage In-Store

Big Ideas

Five Luxury Brands Recrafting Heritage In-Store

Luxury brands are opening flagship and pop-up stores with new codes of craft and heritage embedded into the physical destination.

Luxury : Retail : Heritage

Burberry courts Gen Z with viral TikTok campaign

News

Burberry courts Gen Z with viral TikTok campaign

Luxury brand Burberry is partnering with popular TikTok creator Sylvaniandrama to promote its new Lola bag.

Luxury : Retail : Fashion

Burberry’s collaborative zine inspires children’s futures

News

Burberry’s collaborative zine inspires children’s futures

Building on his charitable efforts to help disadvantaged children develop literacy skills, footballer Marcus Rashford is teaming up with a North Lo...

Youth : Media : Education

The Space: Burberry’s nomadic island installation

News

The Space: Burberry’s nomadic island installation

While the steady return to bricks-and-mortar retail in 2021 has given rise to calm and Contemplative Stores and Third-space Storefronts, where shop...

Retail : Architecture : Design

Burberry’s luxe take on eco-urban mobility

News

Burberry’s luxe take on eco-urban mobility

Targeting younger city-dwellers, the Concept-E bike is a near-silent electric vehicle that boasts eco-credentials.

Luxury : Sports & Leisure : Mobility

Burberry’s remote pop-up beckons untethered luxurians

News

Burberry’s remote pop-up beckons untethered luxurians

In keeping with the pioneering spirit of the heritage brand’s founder, Burberry’s latest pop-up is perched at the foot of the Hallasan mountain on ...

Luxury : Travel & Hospitality : Retail

Burberry wants to empower UK youth futures

News

Burberry wants to empower UK youth futures

The fashion brand is working with footballer Marcus Rashford as part of a new campaign to support British youth.

Retail : Fashion : Youth

Burberry uses blockchain to trace garments

News

Burberry uses blockchain to trace garments

The luxury house is collaborating with IBM on a new product tracing system that gives consumers insight into the lifecycle of their clothing.

Fashion : Retail : Circularity

A social-first store from Burberry and WeChat

News

A social-first store from Burberry and WeChat

Burberry has launched a ‘social retail’ shopping concept in Shenzhen, developed in collaboration with WeChat.

Retail : Fashion : Gaming

B Surf is Burberry’s latest gaming experiment

News

B Surf is Burberry’s latest gaming experiment

Burberry has unveiled a video game, B Surf, to promote the launch of its monogram summer collection.

Fashion : Retail : Media And Entertainment

Burberry's eco-collection embraces transparency

News

Burberry's eco-collection embraces transparency

Burberry has launched an eco-conscious product collection, the ReBurberry Edit, and is rolling out sustainable labelling.

Circular Fashion : Eco-Friendly : Luxury

Burberry and Google launch instant luxury AR

News

Burberry and Google launch instant luxury AR

The British luxury brand has launched an augmented reality shopping tool that uses Google Search technology.

Augmented Reality : Shopping : Retail

Burberry brings carbon insetting to London Fashion Week

News

Burberry brings carbon insetting to London Fashion Week

Burberry is focusing its environmental efforts on being carbon-neutral, having begun an initiative with its autumn/winter 2020 runway show.

Fashion : Carbon Neutral : Fashion Week

Burberry’s next frontier is education

News

Burberry’s next frontier is education

The luxury fashion house is rolling out its first arts and culture programme for British schools.

Culture : Luxury : Education

The State of Luxury: UK

Markets

The State of Luxury: UK

Brexit has left the UK luxury sector divided – but can a Millennial state of mind redress the balance between thriving its tourist trade and domes...

Luxury : Brexit : Tourism

Global Luxury Market 2017: Part 1

Markets

Global Luxury Market 2017: Part 1

The luxury market is in a state of flux. Major players, confronted with the need to remain relevant and desirable, are changing their strategies to...

Luxury : Retail : Technology

Are luxury brands doing enough to appeal to Generation Z?

Viewpoints

Are luxury brands doing enough to appeal to Generation Z?

With luxury brands rushing to create digital-first campaigns for Millennials, are they also doing enough to prepare themselves for the inevitable r...

Luxury : Fashion : Digital

The top 100 luxury brands in China

Big Ideas

The top 100 luxury brands in China

Hong Kong – A new report by L2 examines the performance of 47 fashion brands and 42 watch and jewellery brands operating in China.

Luxury : Fashion : Retail

Rethinking retail

Big Ideas

Rethinking retail

Global – Designers Tom Ford and Thakoon have announced they will be abandoning the see-now, buy-now business model.

Tom Ford : Retail : Seasonless Style

Work in process

News

Work in process

London – Burberry is hosting an exhibition at Makers House dedicated to the work of Henry Moore.

Burberry : London Fashion Week : Luxury

Christmas blues

Big Ideas

Christmas blues

UK – Christmas tv advertising campaigns have little, if any, impact, according to MoneySavingExpert.com.

MoneySavingExpert.com : Anti-authenticity Marketing : Christmas Adverts

London Design Festival 2016: Top 10

Big Ideas

London Design Festival 2016: Top 10

Luxury brands took over this year’s festival with major installations, while a variety of universities, museums and independent studios focused on ...

London Design Festival 2016 : Spatial Installation : London Design Biennale

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