Augmented Reality

Brand Innovation Debrief: Walmart

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...
Walmart : Retail Strategy : Gen Z
Heineken uses AR to turn Irish pubs into virtual museums

News

Heineken uses AR to turn Irish pubs into virtual museums

Heineken Ireland is using augmented reality (AR) to preserve historic Irish pubs as part of a new campaign imaged by LePub and Publicis Dublin.
Food & Drink : Ar : Heineken
Immersive Living Spaces

Viewpoints

Immersive Living Spaces

Design innovation consultant Matthew Cockerill talks to LS:N Global about how augmented and mixed reality will be at the core of the future of the ...
Mixed Reality : Smart Homes : Augmented Reality
TikTok debuts redesigned app for Apple's Vision Pro headset

News

TikTok debuts redesigned app for Apple's Vision Pro headset

TikTok has officially launched a specially designed app for Apple's Vision Pro headset, providing users with an immersive short-form video experience.
Technology : Pop-culture & Media : Society
Authentic Avatars

Markets

Authentic Avatars

Meet the innovators adopting an intersectional approach to make digital avatars more authentic.
Gaming : Pop-culture & Media : Technology
AI Pleasures Market

Markets

AI Pleasures Market

AI is stepping into intimate domains, allowing users to create and experience bespoke tech-enhanced pleasure.
Technology : Sexual Wellness : AI
Future Five: Artificial Intelligence

Micro Trends

Future Five: Artificial Intelligence

As part of our Future Five 2024 report, we explore the impact of AI on the year ahead.
Technology : AI : Design
Maybelline promotes new mascara with the world’s largest AR mirror

News

Maybelline promotes new mascara with the world’s largest AR mirror

Maybelline New York is embracing augmented reality advertising and using a building-scale AR mirror to promote its new Falsies Surreal mascara in U...
Beauty : Advertising & Branding : Technology
Bratz World AR experience launched in Walmart stores

News

Bratz World AR experience launched in Walmart stores

A Bratz World augmented reality experience has been rolled out in Walmart stores in a bid to drive footfall ahead of the festive season while cemen...
Retail : Media & Entertainment : Technology
The Great Concert Comeback

Viewpoints

The Great Concert Comeback

Between silver chrome cowboy hats and a supercharged local economy, foresight analyst Simar Deol unveils how live concerts are serving much more th...
Entertainment : Music : Media
Brand Innovation Debrief: Snap’s Retail Play

Big Ideas

Brand Innovation Debrief: Snap’s Retail Play

Facing stiff competition in the social media market, Snapchat’s developer is bringing its expertise in augmented reality to advertisers, online sto...
Media : Entertainment : Retail
BMW introduces ConnectedRide Smartglasses for motorcyclists

News

BMW introduces ConnectedRide Smartglasses for motorcyclists

German car-maker BMW is set to launch its new ConnectedRide Smartglasses, designed to enhance safety and provide real-time data projection for moto...
Mobility : Technology : Design
The Case for AI as Augmented Intelligence

Viewpoints

The Case for AI as Augmented Intelligence

Inspired by the excitement seen at SXSW 2023, Brazilian agency Box1824’s CEO Paula Englert and vice-president Laura Kroeff argue that artificial in...
AI : Artificial Intelligence : SXSW
Seymourpowell launches AR tourism app

News

Seymourpowell launches AR tourism app

Stirling has become a fully augmented tourist destination thanks to a new AR app developed by renowned design agency Seymourpowell, which worked wi...
Travel & Hospitality : Technology : Media And Entertainment
The Marriott gamifies the hotel experience

News

The Marriott gamifies the hotel experience

Moxy Hotels, an offshoot of The Marriott group, is gamifying the hospitality experience in an effort to draw in younger consumers and make hotel st...
Travel & Hospitality : Media And Entertainment : Technology
JR and Superblue transform the city into a 3D journal

News

JR and Superblue transform the city into a 3D journal

French artist JR and experiential arts company Superblue are teaming up to transform the built environment into a monumental journal.
Technology : Media & Entertainment : Society
Auto Entertainment

Micro Trends

Auto Entertainment

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...
Mobility : Entertainment : Technology
Stat: Snapchat finds a loyal audience with young Saudis

News

Stat: Snapchat finds a loyal audience with young Saudis

All eyes may be on TikTok in the West, but Snapchat is rapidly becoming one of the most popular social media platforms in Saudi Arabia.
Youth : Media & Entertainment : Society
Nike makes investments in the metaverse

News

Nike makes investments in the metaverse

Sportswear behemoth Nike has acquired digital collectibles platform RTFKT.
Retail : Media & Entertainment : Youth
Pinterest users can now curate Shopping Lists

News

Pinterest users can now curate Shopping Lists

Social media and image sharing platform Pinterest is bolstering its global shoppable elements, improving the site’s overall retail experience.
Retail : Eccommerce : Technology
Anastasia Beverly Hills virtualises eyebrow grooming

News

Anastasia Beverly Hills virtualises eyebrow grooming

The make-up brand has launched a smartphone application that uses augmented reality (AR) to advise users on eyebrow care.
Beauty : Technology : Covid-19
Five innovators modernising food and drink

Big Ideas

Five innovators modernising food and drink

From chef collectives to innovative designers, discover the next generation of talent digitising, democratising and diversifying food and drink.
Food : Drinks : Media
Billy Blue uses AR to develop educational marketing

News

Billy Blue uses AR to develop educational marketing

Billy Blue College of Design at Torrens University Australia is pushing the boundaries of educational marketing with its augmented reality (AR) pro...
Youth : Education : TikTok
Phygital Lego bricks for Gen Alpha musicians

News

Phygital Lego bricks for Gen Alpha musicians

The Lego Group and Universal Music Group are joining forces to launch Vidiyo, a phygital music video maker geared towards children aged 7–10.
Music : Technology : Youth
Far From Home augments at-home drinking

News

Far From Home augments at-home drinking

Beer brand Far From Home is elevating the at-home drinking experience with its new augmented reality (AR) beer cans.
Food : Drink : Technology
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