News 13.01.2021

Need to Know

Rethinking architecture’s impact with eco-conscious construction, self-cleaning surfaces that battle bacteria and US consumers seek automotive escapism.

Yezo is a nature retreat built using algorithms

Yezo by Laboratory for Explorative Architecture and Design, Japan
Yezo by Laboratory for Explorative Architecture and Design, Japan
Yezo by Laboratory for Explorative Architecture and Design, Japan

Japan ­– Design practice Laboratory for Explorative Architecture and Design (LEAD) has unveiled Yezo, a travel retreat that merges earth-friendly materials with spatial mapping.

Based in the northern mountain range of Hokkaido, Japan, Yezo has been designed to be sustainable as well as economical. According to Design Boom, the retreat's swirling roof was algorithmically optimised for fabrication from a single mould to minimise ecological impact and reduce manufacturing costs and delivery time.

LEAD's 'minimal, tectonic' design includes glue-laminated (GluLam) timber beams, a structurally engineered and eco-friendly alternative to solid-sawn timber, and locally sourced slate for the roof. The building's distinct shape and celebration of natural resources – stone, wood and light – aims to provide a luxurious space where visitors can find a private sanctuary within nature.

In our macrotrend Post-growth Society we explore the rise of Consumption Redesigned – how the design of buildings, public spaces and products are changing to align with new models of sustainability and circularity.

Far From Home augments at-home drinking

Far From Home by Studio Morfar and Ferment magazine, London Far From Home by Studio Morfar and Ferment magazine, London
Far From Home by Studio Morfar and Ferment magazine, London Far From Home by Studio Morfar and Ferment magazine, London

London – Beer brand Far From Home is elevating the at-home drinking experience with its augmented reality (AR) beer cans.

As part of a partnership with Studio Morfar and Ferment magazine, the brand is aiming to experiment with alternative branding and packaging solutions for alcohol brands. The AR label features an illustration which, when activated by a phone camera, comes to life to show a figure rowing in a river. Its storytelling intention is to make consumers feel like they are drinking with a childhood friend – tapping into a sense of nostalgia often associated with favourite drinks.

Torsten Power, art director and designer at Far From Home, explains: ‘You can have a spectacular animation that flows out from the can and pulls you into an immersive world of interaction, with interactive tasting notes and details about other beers that are available in the range.’

With lockdown periods continuing around the world, drinking experiences remain central to the home. As a result, brands like Far From Home are innovating to improve how customers experience their Virtual Happy Hours.

Unilever’s biotech innovation points to cleaning futures

UK – The FMCG firm is launching a new venture, Penrhos Bio, to explore how organic compounds can be used to inhibit bacteria growth on household surfaces.

As consumers become more aware of germs and bacteria but equally want to avoid using harsh chemicals in the home, Unilever and life sciences firm Innova Partnerships have introduced Lactam, a compound that uses natural chemicals found in seaweed biology.

The patented technology comes from over a decade of research completed by Unilever. Lactam works to disrupt communication systems between bacteria that creates fungal growth and mould. As a result, it prevents them from growing at all, keeping surfaces cleaner for longer. Looking to the future, the compound could be applied to a variety of goods and products, providing self-cleaning household surfaces.

‘What we have found is a unique technology in which its uses are almost limitless,’ says Dr John Hague, vice-president for science and technology at Unilever. 'The commercialised use of Lactam presents a significant opportunity for cleaning products globally and could revolutionise the industry,' he adds.

For more, explore the design-led, eco-friendly start-ups that point to the future of homecare in our Home Cleaning Market.

Seaweed by Jacek Pobłocki

Stat: Americans rely on cars for pandemic escapism

Byton Byton

Many Americans are relying on their cars for escapism during the pandemic and consider vehicles as safe third spaces away from their home environments.

A study by Volvo shows that nearly eight in 10 (78%) of Americans say their cars are a ‘lifeline’ during the pandemic. A majority of respondents also reveal that driving helps them relieve stress – including 75% of Millennials. Among new parents, more than half (55%) have used their car as an ‘alone zone’, indicating the importance of personal vehicles as a form of sanctuary.

With many Americans now substituting their daily commute with a working-from-home arrangement, the benefits of owning or using a car are playing out in new ways, as vehicles becoming third spaces for solitude and entertainment.

As car brands reflect on this new mindset shift, new sales tactics are emerging to Augment Automotive Retail, from digital dealerships to campaigns centred on greener living.

Previous News Articles
E45’s new ad campaign celebrates trans women’s transitioning skin

News

E45’s new ad campaign celebrates trans women’s transitioning skin

Skincare brand E45’s latest campaign 'This Is Me. This Is My Space' spotlights the unique skin changes trans people undergo, and earned the Channel...
Inclusion : Skincare : LGBTQ+
Protect Our Winters Finland turns snow into ads against climate change

News

Protect Our Winters Finland turns snow into ads against climate change

Protect Our Winters Finland (POW) has launched an innovative Snow Media service to turn snowy landscapes into advertising spaces, raising funds to ...
Environment : Climate Crisis : Advertising
Foresight Friday: Alice Crossley, foresight analyst

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...
Foresight : Teen Boys Fragrance : Gen Zalpha Fragrance
Stat: Five nightclubs are closing weekly in 2024 in the UK

News

Stat: Five nightclubs are closing weekly in 2024 in the UK

The British night-time economy is struggling, with nightclubs particularly hard hit according to the NTIA Night-time Economy Report 2024.
Nightclub : UK : Night Club
Industry insights from the Global Fashion Summit 2024 in Copenhagen

News

Industry insights from the Global Fashion Summit 2024 in Copenhagen

The 15th edition of the Global Fashion Summit kicked off on 22 May at the Copenhagen Concert Hall under the theme Unlocking the Next Level.
Fashion : Luxury : Beauty
Soho House and Paper Foundation turn bedsheets into postcards

News

Soho House and Paper Foundation turn bedsheets into postcards

Soho House has partnered with Paper Foundation to recycle out-of-use bedsheets into hand-made illustrated postcards, as part of the private members...
Sustainability : Design : Hospitality
Most US teens engage in video gaming but face mixed experiences

News

Most US teens engage in video gaming but face mixed experiences

A May 2024 survey by the Pew Research Center reveals that 85% of US teenagers play video games, with 41% engaging daily.
Youth : Gaming : Health
Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

News

Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

The prevalence of sex and nudity in top-grossing American films has declined significantly since 2000, according to new research by film data analy...
Pop Culture : Media : Sexual Wellness
Heineken uses AR to turn Irish pubs into virtual museums

News

Heineken uses AR to turn Irish pubs into virtual museums

Heineken Ireland is using augmented reality (AR) to preserve historic Irish pubs as part of a new campaign imaged by LePub and Publicis Dublin.
Food & Drink : Ar : Heineken
Stüssy upcycles T-shirts into authentic Moroccan rugs

News

Stüssy upcycles T-shirts into authentic Moroccan rugs

Streetwear brand Stüssy has launched a unique upcycling initiative by converting its T-shirts into Boucherouite Moroccan rugs.
Fashion : Culture : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more