Ar

Brand Innovation Debrief: Walmart

Big Ideas

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...
Walmart : Retail Strategy : Gen Z
Heineken uses AR to turn Irish pubs into virtual museums

News

Heineken uses AR to turn Irish pubs into virtual museums

Heineken Ireland is using augmented reality (AR) to preserve historic Irish pubs as part of a new campaign imaged by LePub and Publicis Dublin.
Food & Drink : Ar : Heineken
Creating a Metaverse Wine Community

Viewpoints

Creating a Metaverse Wine Community

Crurated is re-inventing the way collectors buy, store and enjoy wine – offering lessons in neo-collectorship for other sectors. Founder and CEO Al...
Wine : Crurated : NFT
Next-Gen Hair Accessories

Markets

Next-Gen Hair Accessories

Between AI, rentals and banana fibres, innovative Black-owned businesses are weaving a dynamic future for the wigs and hair extensions market.
Wig : Natural Hair : Haircare
Immersive Living Spaces

Viewpoints

Immersive Living Spaces

Design innovation consultant Matthew Cockerill talks to LS:N Global about how augmented and mixed reality will be at the core of the future of the ...
Mixed Reality : Smart Homes : Augmented Reality
TikTok debuts redesigned app for Apple's Vision Pro headset

News

TikTok debuts redesigned app for Apple's Vision Pro headset

TikTok has officially launched a specially designed app for Apple's Vision Pro headset, providing users with an immersive short-form video experience.
Technology : Pop-culture & Media : Society
Authentic Avatars

Markets

Authentic Avatars

Meet the innovators adopting an intersectional approach to make digital avatars more authentic.
Gaming : Pop-culture & Media : Technology
Why Gaming is Your Next Brand Touchpoint

Viewpoints

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape than...
Gaming : Technology : Consoles
The Big Idea: Snap’s Retail Play

News

The Big Idea: Snap’s Retail Play

Facing stiff competition in the social media market, Snapchat’s developer is bringing its expertise in augmented reality to advertisers, online sto...
Snap Inc : Ar : Retail
Brand Innovation Debrief: Snap’s Retail Play

Big Ideas

Brand Innovation Debrief: Snap’s Retail Play

Facing stiff competition in the social media market, Snapchat’s developer is bringing its expertise in augmented reality to advertisers, online sto...
Media : Entertainment : Retail
The Case for AI as Augmented Intelligence

Viewpoints

The Case for AI as Augmented Intelligence

Inspired by the excitement seen at SXSW 2023, Brazilian agency Box1824’s CEO Paula Englert and vice-president Laura Kroeff argue that artificial in...
AI : Artificial Intelligence : SXSW
Seymourpowell launches AR tourism app

News

Seymourpowell launches AR tourism app

Stirling has become a fully augmented tourist destination thanks to a new AR app developed by renowned design agency Seymourpowell, which worked wi...
Travel & Hospitality : Technology : Media And Entertainment
Four Takeaways from Cannes Lions 2022

Big Ideas

Four Takeaways from Cannes Lions 2022

After a two-year hiatus, Cannes Lions International Festival of Creativity returned in 2022. Here we round up the key talks, moments and take-outs.
Design : Advertising & Branding : Cannes Lions
AR-powered fittings reach the fine jewellery industry

News

AR-powered fittings reach the fine jewellery industry

Mixed reality company Perfect Corp is moving from beauty and fashion into the fine jewellery industry.
Fashion : Technology : Ar
An AR video game improving real-life biodiversity

News

An AR video game improving real-life biodiversity

Graduate designer Christoph Dichmann is using an augmented reality (AR) video game format to improve the biodiversity of urban spaces.
Technology : Graduate : Ar
Stat: Online shoppers are craving spontaneous experiences

News

Stat: Online shoppers are craving spontaneous experiences

Many online shoppers are becoming dissatisfied with e-commerce experiences, according to a study by Westfield UK.
Stat : Retail : Phygital
Alternet Economies

Macro Trends

Alternet Economies

A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators, consumers and b...
Technology : FinTech : Internet
Cadbury’s virtual egg hunt digitises Easter traditions

News

Cadbury’s virtual egg hunt digitises Easter traditions

Confectionary brand Cadbury has launched an online Easter egg hunt to enrich Easter festivities for families separated during the pandemic.
Food And Drink : UK : Chocolate
Xbox explores the link between gaming and dreaming

News

Xbox explores the link between gaming and dreaming

Film director Taika Waititi has brought gamers’ surreal dreams to life to promote the Xbox Series X.
Media And Entertainment : Gaming : Xbox
Stormzy drops new music in Ubisoft’s latest game

News

Stormzy drops new music in Ubisoft’s latest game

Grime rapper Stormzy introduces his latest single Rainfall, with the video taking place inside Ubisoft’s video game, Watch Dogs: Legion.
Gaming : Music : Activism
Allure magazine’s immersive AR beauty issue

News

Allure magazine’s immersive AR beauty issue

Allure magazine is launching an augmented reality (AR) activated holiday shopping issue in partnership with Perfect Corp.
Beauty : Magazine : Media
Stat: Shoppers are leaning into the benefits of AR

News

Stat: Shoppers are leaning into the benefits of AR

While augmented reality (AR) technology has previously been categorised as a novel addition to shopping experiences, shoppers are now appreciating ...
Stat : Media : Technology
Ikea’s phygital window display features a CGI influencer

News

Ikea’s phygital window display features a CGI influencer

Virtual influencer Imma stars in Ikea’s new phygital Happiness at Home store window display.
Ar : Influencer : Furniture
Wildeverse brings animal conservation to gaming

News

Wildeverse brings animal conservation to gaming

Augmented reality developer Internet of Elephants has launched a new game to raise awareness of the struggles faced by wildlife and conservation.
Gaming : Ar : Augmented Reality
Covid-19: Snapchat filters for safe social distancing

News

Covid-19: Snapchat filters for safe social distancing

Snapchat has released a new augmented reality (AR) lens to help people remain at a safe, two-metre distance from others during the Covid-19 outbreak.
Media : Technology : Digital
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