News 29.10.2020

Need to Know

Stormzy’s avatar performs in-game, Sinéad Burke champions accessible fashion with Juniper Unlimited, and live-streaming skyrockets in China.

Stormzy drops new music in Ubisoft’s latest game

Stormzy – Rainfall (feat.Tiana Major9) by Ubisoft for Watch Dogs: Legion

Global – British grime rapper Stormzy is introducing his latest single Rainfall inside Ubisoft’s video game, Watch Dogs: Legion.

Against a backdrop of dystopian versions of London hotspots, the motion-captured music video features an avatar of Stormzy. The rapper will also appear as part of a mission in the game, named after a lyric in the song – Fall on my Enemies – where players help him to broadcast the song throughout central London.

Stormzy is the latest in a series of artists turning to video games to promote music – in the spring, Travis Scott promoted his Astronomical tour on Fortnite to 12.3m players worldwide. For brands, performers and artists, video games have large and devout audiences, making them an appropriate alternative to touring during the pandemic.

Discover more on video games becoming a tool to reach the masses in our Gaming series.

eBay lures sneakerheads with authentication service

Sneaker verification by eBay, US Sneaker verification by eBay, US
Sneaker verification by eBay, US Sneaker verification by eBay, US

California – With the platform selling a sneaker every 1.5 seconds, eBay is turning its attention to sneaker authentication to bolster its Authenticity Guarantee service.

Now, new and pre-owned collectible sneakers selling for more than £77 ($100, €85) will be subject to a full check and verification process. To have their shoes verified, sellers ship the items directly to eBay’s independent state-of-the-art authentication facility led by Sneaker Con, where the box, shoes and accessories are ‘rigorously assessed’. Once approved, the sneakers are express shipped to the buyer. The same process is also offered for returns, to ensure sellers receive their sneakers in the same condition.

‘Authentication has become an expectation for today’s consumers in categories of high passion and high value, and this programme makes eBay the most attractive platform for enthusiasts in these categories,’ says Jordan Sweetnam, senior vice-president and general manager of eBay North America.

In Countering Counterfeits, we examine how technology is helping shoppers to feel more confident buying at a time when high-spec counterfeits and grey market selling are rife.

Juniper Unlimited offers disability-inclusive fashion

Adaptable clothing design by Juniper Unlimited. US Adaptable clothing design by Juniper Unlimited. US

US – Activist Sinéad Burke's adaptive clothing marketplace Juniper Unlimited offers fashion created for people with disabilities.

In a bid to inspire a wider conversation about adaptive clothing, the platform was launched with eight brands that sell products ranging from underwear with side fasteners for wheelchair users to clothes that incorporate magnets in place of buttons for easier use.

Seeking to future-proof and expand its roster of brands, Juniper Unlimited is also working with universities to develop new labels and innovations over the next six months, and will also act as an incubator for new and existing brands.

‘The fashion industry has always been the teacher, but this is one avenue where the fashion industry doesn’t have all the answers, so it’s an opportunity for collaboration and consultation with people with disabilities,’ explains Sinéad Burke, editor-at-large at Juniper Unlimited.

Beyond fashion, our Adaptive Beauty microtrend explores how technology and packaging solutions are supporting disabled consumers.

Stat: Live-streaming is redefining Chinese e-commerce

Virtual Super Land at Fred Segal, Los Angeles Virtual Super Land at Fred Segal, Los Angeles

The adoption of live-streaming by brands, retailers and consumers is continuing to accelerate e-commerce in China, according to data from Dao Insights.

The total scale of China’s live-streaming e-commerce industry is expected to reach a value of £121.6bn ($157.5bn, €134.3bn) in 2020, representing a 210% increase from 2019.

Additional data from China’s Ministry of Commerce reveals that the number of live-streams focusing on e-commerce exceeded 10m in the first half of the year, possibly driven by Covid-19 lockdowns. In the same period, there were over 50bn unique views of live-streams and 20m products were released via live-streaming channels.

China is now the largest e-commerce market in the world and is at the forefront of retail innovation. For more insights, read our China E-commerce Market.

Previous News Articles
McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

News

McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

McDonald’s is celebrating 50 years since its first UK opening with a nostalgic campaign that brings back the joy of childhood birthday parties.
Food : Advertising : Nostalgia
Morrama launches mindful AI tools to support children’s mental health

News

Morrama launches mindful AI tools to support children’s mental health

Design consultancy Morrama has introduced a set of innovative AI tool concepts aimed at supporting children aged six or older to manage emotions, e...
AI : Technology : Youth
Foresight Friday: Simar Deol, foresight analyst

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Foresight : Foresight Friday : Blokette
Stat: Physical music sales increase for first time in 20 years

News

Stat: Physical music sales increase for first time in 20 years

Data from The Official Charts Company and BPI reveals that in the first half of 2024 more than 8 million physical album units have been sold, ...
Music : Pop Culture : Media
Oatly challenges dairy industry’s climate record in Washington

News

Oatly challenges dairy industry’s climate record in Washington

Alternative milk brand Oatly has taken a bold stand against the dairy industry’s climate impact by crashing the Dairy Foods Association’s lobbying ...
Sustainability : Food & Drink : Advertising
Mongolian Olympic team to don Michel & Amazonka ceremonial uniforms

News

Mongolian Olympic team to don Michel & Amazonka ceremonial uniforms

The Mongolian team participating in the upcoming Paris Olympic Games 2024 will adorn ceremonial uniforms designed by Michel & Amazonka.
Sports : Culture : Fashion
Mattel to make 90% of its games colour blind-accessible by 2025

News

Mattel to make 90% of its games colour blind-accessible by 2025

Toy giant Mattel is set to make 80% of its global game portfolio colour blind-accessible by the end of 2024, and 90% by 2025.
Gaming : Youth : Accesibility
Stat: Korean cultural wave set to double global spending by 2030

News

Stat: Korean cultural wave set to double global spending by 2030

Global spending on South Korean cultural products is projected to nearly double, reaching £109.7bn ($143bn, €130.8bn) by 2030, according to a study...
Culture : Shopping : Youth
LG unveils AI-activated Menopause Mode air conditioning units

News

LG unveils AI-activated Menopause Mode air conditioning units

LG is beta testing Menopause Mode, a new initiative aimed at alleviating the intense hot flushes experienced by menopausal women. 
Technology : AI : Health
Monday founder launches inclusive haircare line Being

News

Monday founder launches inclusive haircare line Being

The team behind Monday Haircare and Osāna Naturals has introduced Being, an affordable haircare line designed for all hair types.
Beauty : Inclusivity : Packaging
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more