Sport & Leisure

Hong Kong Ballet’s 45th-anniversary transforms ballet for the masses

News

Hong Kong Ballet’s 45th-anniversary transforms ballet for the masses

Hong Kong Ballet is celebrating its 45th anniversary with an innovative campaign by Design Army and Dean Alexander Productions.
Advertising & Branding : Youth : Sport & Leisure
Racquet Culture Redefined

Markets

Racquet Culture Redefined

From social padel clubs to the rise of tenniscore, racquet sports are being repositioned for new generations.
Sport & Leisure : Wellness : Youth
Riding the Wave of Surfing Futures

Markets

Riding the Wave of Surfing Futures

A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment and apparel.
Travel & Hospitality : Surfing : Sport & Leisure
Canada is prescribing year-long passes to national parks

News

Canada is prescribing year-long passes to national parks

Doctors in Canada can now prescribe access to nature, historic sites and marine conservation centres to improve the wellbeing of their patients.
Health & Wellness : Society : Sport & Leisure
GORE-TEX launches outerwear-on-demand

News

GORE-TEX launches outerwear-on-demand

Targeting winter sports enthusiasts, GORE-TEX has announced its Outerwear on Demand rental programme, offering an exclusive collection of rental-sp...
Retail : Sport & Leisure : Sustainability
A sustainable hotel that doubles as an office

News

A sustainable hotel that doubles as an office

Adapting to the inter-Covid travel landscape, the VALO Hotel & Work combines business with pleasure.
Travel & Hospitality : Society : Sport & Leisure
Far-flung CBD vending machines that target extreme athletes

News

Far-flung CBD vending machines that target extreme athletes

With physical retailers facing ongoing challenges to reach audiences, CBD brand Charlotte’s Web is experimenting with offering its hemp-infused top...
Health & Wellness : Sport & Leisure : Drink
Sportive Affluents

Micro Trends

Sportive Affluents

With active pursuits growing among luxurians, traditional sports are surging in popularity as brands refresh and revive sportswear for younger audi...
Luxury : Sport & Leisure : Wellness
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