Surfing

Riding the Wave of Surfing Futures

Markets

Riding the Wave of Surfing Futures

A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment and apparel.
Travel & Hospitality : Surfing : Sport & Leisure
Riding a new wave

News

Riding a new wave

Cape Town – Surf brand Mami Wata has created a campaign that explores the African mythology around surfing.
New Bricolage Living : South Africa : Sports
Surfs up: Environmentally friendly range of wetsuits made from limestone

News

Surfs up: Environmentally friendly range of wetsuits made from limestone

California – US clothing brand Vissla has announced the Japanese Wetsuit, a new range of environmentally friendly wetsuits made from limestone.
Vissla : BeWet : Wetsuits
Water watch: Rip Curl unveils surfing smartwatch

News

Water watch: Rip Curl unveils surfing smartwatch

Australia – Surf brand Rip Curl has branched out into wearable technology with the launch of a smartwatch that enables surfers to track and record ...
RIp Curl : Wearable Technology : Smartwatch
H&M launches surfwear capsule collection with Nordsurf

Big Ideas

H&M launches surfwear capsule collection with Nordsurf

H&M has unveiled a men’s surfwear line in collaboration with fellow Swedish brand Nordsurf.
Re-Con Man : Surfing : H&M
Surfing star Slater joins Kering to work on new brand

Big Ideas

Surfing star Slater joins Kering to work on new brand

Surfer Kelly Slater has left Quiksilver to develop his own brand with Paris-based Kering Group.
Body Temples : City Surf : Kering Group
Sports Illustrated

Design Directions

Sports Illustrated

The language of fitness and health is changing, and LS:N Global reported on these changing consumer shifts in its Body Temples macrotrend.
Health : Sports : Surfing
Ones to watch: Tsovet pays homage to workers

News

Ones to watch: Tsovet pays homage to workers

Newport Beach, California – American watch brand Tsovet has released the first issue of Chronicle, a print magazine that profiles men ‘who make exc...
Craft : Tsovet : Motorcycles
Uber Scuba: Louis Vuitton's seafaring journey

News

Uber Scuba: Louis Vuitton's seafaring journey

Uber Scuba: Louis Vuitton’s seafaring journey
Louis Vuitton : Sea : Surfing
Action adventure: A new title in women’s magazines

News

Action adventure: A new title in women’s magazines

Action adventure: A new title in women’s magazines
Coven : Womazines : Juliet Elliot
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