Re-Con Man

News

New light

New York – Very Good Light is a new website dedicated to examining ideals of beauty and what it means to be masculine.

Male Beauty : Masculinity : Makeup

Cool airport refuge

News

Cool airport refuge

Reykjavík – Weary travellers will rejoice at Loksins, a new airport bar that will tempt customers to tear up their tickets to stay.

HAF Sudios : Karlssonwilker : Loksins

Micro Trends

Sad Dads

Advertising has taken a decidedly sombre tone when it comes to fatherhood.

Dads 2.0 : Re-Con Man : Advertising

Batch work: Exhibition takes a scientific look at craft beer-brewing

News

Batch work: Exhibition takes a scientific look at craft beer-brewing

Stockholm – Craft beer lovers are in their element at Beer at Spritmuseum, an exhibition celebrating Swedish brewers and their quest for experiment...

Beer At Spiritmuseum : Form Us With Love : Re-Con Man

Selfridges to open gender-neutral pop-up departments

Big Ideas

Selfridges to open gender-neutral pop-up departments

After several designers adopted gender neutrality at last year’s autumn/winter fashion shows, department store retailer Selfridges is abandoni...

Selfridges : Agender : Gender Neutral Retail

Micro Trends

Boston Safari

It might not be Paris, New York or London, but Boston is still one of the most recognisable cities in the world, and is beginning to come into it...

Boston : Re-Con Man : The Convergence Economy

Multi-tool manufacturer Leatherman creates wearable for ever-ready man

Big Ideas

Multi-tool manufacturer Leatherman creates wearable for ever-ready man

American multi-tool and knife manufacturer Leatherman has entered the wearables market with its Tread bracelet.

Leatherman : Tread Bracelet : Re-Con Man

Retro returns: Original Penguin shoots 1950s-inspired editorial for new range

News

Retro returns: Original Penguin shoots 1950s-inspired editorial for new range

London – Original Penguin has taken to the courts, parks and studios of London for a new editorial celebrating its retro-inspired Vintage Gym colle...

Original Penguin : Vintage Gym London Editorial : Jonathan Daniel Price

Shaping up: Yes calls on customers to create their own Clark snowboards

News

Shaping up: Yes calls on customers to create their own Clark snowboards

Switzerland – Shape: unknown, outline: unknown, length: unknown. Snowboard brand Yes is inviting customers to do the work on its new Clark board.

Yes Snowboards : Style It Yourself : Re-Con Man

Ignition remix: If LS:N Global made… a car

News

Ignition remix: If LS:N Global made… a car

London – If LS:N Global made a car it would be a vintage-inspired, stealth machine ready for the digitally savvy motorhead.

Automotive : LS:N Global : Re-Con Man

How technology is changing the dynamics in the family home

Big Ideas

How technology is changing the dynamics in the family home

The Future of Families study explores how technology is affecting the modern British family.

Television : Emerging Families : Traditional Families

The Works: Jameson creates online collaborative platform for craftsmen

News

The Works: Jameson creates online collaborative platform for craftsmen

Dublin – Irish whiskey brand Jameson has launched The Jameson Works, an online platform that invites craftsmen to share their stories and productio...

Jameson Whiskey : Re-Con Man : Craftsmen

News

Home-town hero: Detroit brand Shinola ventures overseas

London – Detroit luxury watch and crafted goods brand Shinola has opened its first store outside the US.

Shinola : London : Re-Con Man

Micro Trends

Chivsters

In the UK, both ‘chav’ and ‘hipster’ are pejorative terms. Now a new hybrid youth aesthetic and lifestyle are emerging from the tail end of these m...

UK : Hipster : Just Nots

Cigarettes and alcohol: MEATliquor recreates working men’s club

News

Cigarettes and alcohol: MEATliquor recreates working men’s club

Leeds – Interior architects Shed have once again collaborated with creative agency ilovedust to design the latest MEATliquor restaurant, drawing in...

Re-Con Man : Leeds : MeatLiquor

Understated: Gap embraces normcore in latest campaign

News

Understated: Gap embraces normcore in latest campaign

US – The fashion buzzword of the year has to be ‘normcore’. The New York-based trend forecasting group K-Hole coined it, New York magazine&nbs...

Re-Con Man : Gap : Normcore

Falling sales of celebrity scents cause a stink at Elizabeth Arden

Big Ideas

Falling sales of celebrity scents cause a stink at Elizabeth Arden

Elizabeth Arden has reported its biggest ever quarterly loss because of a sharp decline in sales of celebrity perfumes.

Me-brands : Justin Bieber : Taylor Swift

Bea Appleby: We need feminism for boys too

Viewpoints

Bea Appleby: We need feminism for boys too

Boys don’t cry. Really? It’s not just girls who feel gender pressure, says the editor of pre-teen magazine Girl Talk.

Tiny Tot Feminism : Re-Con Man : Girl Talk

H&M launches surfwear capsule collection with Nordsurf

Big Ideas

H&M launches surfwear capsule collection with Nordsurf

H&M has unveiled a men’s surfwear line in collaboration with fellow Swedish brand Nordsurf.

Re-Con Man : Surfing : H&M

City Gym: Manhattan pop-up embraces old-school athletics

News

City Gym: Manhattan pop-up embraces old-school athletics

New York – Todd Snyder’s collaboration with heritage athletic brand Champion has been given a temporary home, a pop-up in Nolita that combines the ...

Re-valourised Sport : Todd Snyder : Heritage Brands

News

BrewDog growls: Craft beer brand opens bottle shop

London – Scottish independent brewery BrewDog is opening its first bottle shop with tastings, growler taps and a selection of over 250 craft beer...

Re-Con Man : Save Our Boozers : BrewDog

Piotr Orlov: Ageless athleticism

Viewpoints

Piotr Orlov: Ageless athleticism

Piotr Orlov, co-editor of sports journal Victory, on why passion not age is the focus of his publication.

Men's Media : Re-Con Man : Sport

Lynx urges men to give blood in the name of peace

Big Ideas

Lynx urges men to give blood in the name of peace

Lynx deodorant has joined with the Australian Red Cross to urge young men to give blood

Lynx : Grooming : Unilever

The Metrosexual is out, Re-con Man is in

Big Ideas

The Metrosexual is out, Re-con Man is in

The Metrosexual is out. Re-con Man is in.

Metrosexual : Masculine : Dandy

On your bike: Virgin takes re-con man to the gym

News

On your bike: Virgin takes re-con man to the gym

UK – January: a time of New Year’s resolutions and gym and health club advertising. Amidst the usual parade of gym bunnies and bright-eyed exhortat...

Gym : Health Club : Fitness

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