Batch work: Exhibition takes a scientific look at craft beer-brewing

17 : 02 : 2015 Beer At Spiritmuseum : Form Us With Love : Re-Con Man

Stockholm – Craft beer lovers are in their element at Beer at Spritmuseum, an exhibition celebrating Swedish brewers and their quest for experimentation and innovation.

Beer at Spritmuseum by Form Us With Love, Stockholm Beer at Spritmuseum by Form Us With Love, Stockholm
Beer at Spritmuseum by Form Us With Love, Stockholm Beer at Spritmuseum by Form Us With Love, Stockholm
Beer at Spritmuseum by Form Us With Love, Stockholm Beer at Spritmuseum by Form Us With Love, Stockholm
Beer at Spritmuseum by Form Us With Love, Stockholm Beer at Spritmuseum by Form Us With Love, Stockholm
Beer at Spritmuseum by Form Us With Love, Stockholm Beer at Spritmuseum by Form Us With Love, Stockholm

The interior of the exhibition, created by Stockholm-based design studio Form Us With Love, features a laboratory aesthetic using industrial tiles, a stark white colour scheme, and low-hanging pendant lamps to create a clean, clinical space.

‘We wanted to illustrate the dimensions of observation and experimentation by combining clinical materials and theatrical lights,’ said Form Us With Love in a statement. ‘Inspired by labs and ateliers, the intention is to make the audience investigative and to engage with the process of how to find formulas for beer success.’

Just one part of Spritmuseum, a new educative space on Stockholm’s Kungliga Djurgården island, Beer invites visitors to smell and feel ingredients as they explore what it takes to make one batch taste different from another.

Beer at Spritmuseum is open until 17 January 2016.

For more on craft aficionados and how to appeal to a hands-on, trial-and-error way of thinking, read our Re-con Man tribe report.

Discover More Daily Signals
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
Belvedere Vodka launches hedonistic Hot Child in the City zine

Daily Signals

Belvedere Vodka launches hedonistic Hot Child in the City zine

Belvedere Vodka is stepping into the world of print with Hot Child in the City, a limited-edition zine starring It-girl Devon Lee Carlson.
Marketing : Advertising : Drink
Stat: US shoppers experience discount burnout as value shifts beyond price

Daily Signals

Stat: US shoppers experience discount burnout as value shifts beyond price

A new report from consultancy AlixPartners reveals that US shoppers are increasingly indifferent to heavy discounting ahead of Black Friday and Cyb...
Statistic : Retail : Fashion
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Daily Signals

Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Eurostar has announced a major investment in its future fleet with the planned introduction of double-decker trains, named Eurostar Celestia, set t...
Travel : Hospitality : Mobility
Stat: Record hotel development fuels Middle East tourism boom

Daily Signals

Stat: Record hotel development fuels Middle East tourism boom

The Middle East and North Africa’s (MENA) hospitality industry is projected to grow from £233bn ($310bn, €266bn) in 2025 to £366bn ($487bn, €418bn)...
Travel : Hospitality : Statistic
Cardi B joins formula brand Bobbie to fight feeding shame

Daily Signals

Cardi B joins formula brand Bobbie to fight feeding shame

Baby formula brand Bobbie has appointed rapper Cardi B as its new chief confidence officer in a campaign that redefines how parents navigate feedin...
Health And Wellness : Parenting : Marketing
Denmark launches national drive to close the gender health gap

Daily Signals

Denmark launches national drive to close the gender health gap

The Danish government is investing £18.7m (DKr160m, $21.9m, €21.4m) over four years to establish a National Centre for Research in Women’s Health –...
Health & Wellness : Women's Health : Policy
Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

Daily Signals

Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

British consumers are increasingly turning to hybrid beauty-wellness products, combining cosmetic and health benefits, according to new data from C...
Health And Wellness : Beauty : Statistic
Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Daily Signals

Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Italian luxury brand Moncler unites cinematic legends Robert De Niro and Al Pacino for Warmer Together, their first such collaboration. The series ...
Luxury : Fashion : Campaign
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN