Stockholm – Craft beer lovers are in their element at Beer at Spritmuseum, an exhibition celebrating Swedish brewers and their quest for experimentation and innovation.
The interior of the exhibition, created by Stockholm-based design studio Form Us With Love, features a laboratory aesthetic using industrial tiles, a stark white colour scheme, and low-hanging pendant lamps to create a clean, clinical space.
‘We wanted to illustrate the dimensions of observation and experimentation by combining clinical materials and theatrical lights,’ said Form Us With Love in a statement. ‘Inspired by labs and ateliers, the intention is to make the audience investigative and to engage with the process of how to find formulas for beer success.’
Just one part of Spritmuseum, a new educative space on Stockholm’s Kungliga Djurgården island, Beer invites visitors to smell and feel ingredients as they explore what it takes to make one batch taste different from another.
Beer at Spritmuseum is open until 17 January 2016.
For more on craft aficionados and how to appeal to a hands-on, trial-and-error way of thinking, read our Re-con Man tribe report.