masculine

Gen Neutral

Design Directions

Gen Neutral

The rise of Neutral Culture is informing new visual typologies across the lifestyle sectors. Creatives are rejecting the traditional dichotomy of ...
Neutral Culture : Agender Retail : Beauty
Gender-neutral retail

News

Gender-neutral retail

London – Inspired by the gender-neutral collections of fashion shows around the world, department store Selfridges has opened Agender, a retail spa...
Selfridges : Agender : Studio Toogood
The Metrosexual is out, Re-con Man is in

Big Ideas

The Metrosexual is out, Re-con Man is in

The Metrosexual is out. Re-con Man is in.
Metrosexual : Masculine : Dandy
Clean and simple: A grooming range for Re-con Man

News

Clean and simple: A grooming range for Re-con Man

Barto, Pennsylvania – Crux Supply Co knows that men don’t want to spend a long time searching for grooming products. They want understated simplici...
Branding : Masculine : No-Bollocks Boutique
Men's skincare brand targets urban professionals

Big Ideas

Men's skincare brand targets urban professionals

Men’s skincare brand targets urban professionals
Packaging : Anti-Aging : Mazorin
Top hangout: Topman takes over pub for men's show

News

Top hangout: Topman takes over pub for men's show

London – Men’s fashion retailer Topman has taken over The Old Crown pub during the London Collections: Men show.
Pop Up : Topman Generation Hub : Gastropub
Pilot scheme: Milk drink given no-nonsense push

News

Pilot scheme: Milk drink given no-nonsense push

London – Graphic design consultancy PB Creative has created the visual identity for chocolate milk drink Wing-Co that features a playfully mac...
Chocolate : PB Creative : Ben Lambert
Paris Fashion Week A/W13

Design Directions

Paris Fashion Week A/W13

Sophistication and beauty were key this season during Paris Fashion Week. Designers played with aspects of masculine dress, revived 20s underwear a...
1920's : Masculine : Oversized
Dirty dining: Burger bar displays a rough look

News

Dirty dining: Burger bar displays a rough look

Dirty dining: Burger bar displays a rough look
Restaurant : Dirty Burger : Rust
Work fare: Safety wear brand opens new store

News

Work fare: Safety wear brand opens new store

Work fare: Safety wear brand opens new store
Office : The Tomorrow Store : Workplace
Clean shave: Men's salon opens in Amsterdam

News

Clean shave: Men's salon opens in Amsterdam

Clean shave: Men’s salon opens in Amsterdam
Interior : Classic : Salon
Shop local: Aesop blends with the neighbourhood

News

Shop local: Aesop blends with the neighbourhood

Shop local: Aesop blends with the neighbourhood
Design : Stores : Retail Concept
New Bikers

Communities

New Bikers

Motorcycles are no longer just for suburban roughnecks. There is a new breed of urban gentlemen kick-starting a different sort of engine. They opt ...
Architecture Australia : Rockers : Gentlemen Motorbike Coalition
Dr Pepper prescribes 10-cal diet drink for men

Big Ideas

Dr Pepper prescribes 10-cal diet drink for men

Dr Pepper prescribes 10-cal diet drink for men
Soft Drinks : Advertising : Dr Pepper
Timeless classic: Ice cream through the ages

News

Timeless classic: Ice cream through the ages

Timeless classic: Ice cream through the ages
London : Fitzroy Square : Historic
Type Modern

Design Directions

Type Modern

As reported in our Anarconomy Decade macro trend, an increasingly rebellious spirit is creating a society ripe for transformation. At its core is a...
Typography : Nostalgic : Authentic
New York fashion week A/W11

Design Directions

New York fashion week A/W11

New York kicked off the fashion season for autumn/winter 2011 with a distinct division of styles. On one side were the glamorous, Upper East Side p...
Nomadic : 1970's : Masculine
Trad-Modern

Design Directions

Trad-Modern

Men are increasingly concerned with sartorial style, connoisseurship and grooming, as seen in our New Gents tribe, creating a desire for packaging ...
New Gents : Typography : Nostalgic
New Gents

Communities

New Gents

In the 90s was the lad. In the 00s was the metrosexual. But now, in the Turbulent Teens, men are returning to a traditional type of masculinity. Ch...
Smart : Suit : Masculine
Workshop

Design Directions

Workshop

After a decade of excess, we are entering a period of emotional and fiscal realignment. Workshop provides an authentic, raw-yet-dynamic aesthetic t...
D.I.Y : Worker : Factory
Emotional ties: Makeshift shop measures up

News

Emotional ties: Makeshift shop measures up

Emotional ties: Makeshift shop measures up
Rough Luxe : JamesPlumb : JAMESPLUMB
Comic caper: Restaurant décor made fun

News

Comic caper: Restaurant décor made fun

Comic caper: Restaurant décor made fun
Thessaloniki : Greece : Andy Martin & Associates
Not so desperate anymore- US wives earning more

Big Ideas

Not so desperate anymore- US wives earning more

Not so desperate anymore- US wives earning more
Recession : Earnings : Wives
Fratrasexual

Communities

Fratrasexual

Fratrasexuals are enthusiasts and experts. They have a defining interest, and cultivate an in-depth knowledge in their chosen field, whether it is ...
BBC : Knowledge : Enlightenment
NuRo Male

Communities

NuRo Male

A gentleman for the 21st century, the New Urban Romantic combines a Bleisure lifestyle with a keen interest in style and culture.
Design : Bars : Masculine
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