Soft Drinks

Funq’ begins superfruit syrup in conscious packaging

News

Funq’ begins superfruit syrup in conscious packaging

Former Coca-Cola executives Michael Schwarz, Sebastian Kroth and Fabian Roschig are leading a soft drinks revolution in Germany with Funq’, the nat...
Drink : Sustainability : Packaging
Tim Tam Tummy introduces kombucha for kids

News

Tim Tam Tummy introduces kombucha for kids

Functional beverages are a flourishing market, yet few are geared towards children. Enter Tim Tam Tummy, the first kombucha drink crafted for littl...
Youth : Food & Drink : Gen Alpha
A flat soda created for long-distance runners

News

A flat soda created for long-distance runners

Satisfy and Trailrunner have introduced a new addition to the energy drinks category – non-carbonated, cola-flavoured soda.
Exercises : Workout : Outdoor
Bawi’s fresh take on aguas frescas

News

Bawi’s fresh take on aguas frescas

As consumers swap sugary sodas for healthier alternatives, drinks brand Bawi is updating classic Mexican beverages for a health-conscious clientele.
Food : Drink : Mexico
Grown-up Sodas

Micro Trends

Grown-up Sodas

Consumers’ increasingly global palates are driving demand for complex flavoured soft drinks that have the double benefit of being alcohol-free.
Drinks : Soft Drinks : Non-alcoholic
What exactly do consumers see in clear drinks?

Viewpoints

What exactly do consumers see in clear drinks?

Professor Charles Spence of Oxford University examines whether a lack of colour can bring success in the overcrowded drinks market.
Drinks : Clear Drinks : Coca Cola
Clearly caffeinated

News

Clearly caffeinated

UK – Clear Coffee is the world’s first colourless coffee, developed to prevent the staining of teeth.
Coffee : Total Beauty : Natural
High-spirit mixers

Big Ideas

High-spirit mixers

London – Merchant’s Heart is a new range of premium tonic waters designed to enhance the spirits they are mixed with.
Soda : Merchant’s Heart : Cocktail Futures
Sweet and low

Big Ideas

Sweet and low

London – Jamie Oliver has introduced a surcharge on sugary drinks at his restaurants across England.
Jamie Oliver : Sugar : Surcharge
India’s Frooti rebranding

News

India’s Frooti rebranding

India – Frooti, one of India’s oldest juice brands, has undergone a major rebranding for the first time in 30 years, taking a fresh perspective on ...
Frooti : Sagmeister & Walsh : Juice Drink
Energy drinks rebranded

News

Energy drinks rebranded

Australia – Energy drink brand Strangelove is rejecting tried and tested drinks industry branding in favour of surrealist packaging and quirky copy...
StrangeLove : Energy Drink : Neo-Tolkienism
Distillation station: Device that turns Coca-Cola into water

News

Distillation station: Device that turns Coca-Cola into water

Eindhoven – Multi-disciplinary artist Helmut Smits has developed a distilling device prototype that turns Coca-Cola into drinking water.
Coca-Cola : Water : Helmut Smits
Pepsi launches soft drink sweetened with cane sugar

Big Ideas

Pepsi launches soft drink sweetened with cane sugar

Soft drinks brand Pepsi has launched Caleb’s Kola, a new range of artisanal soda drinks.
Pepsi : Caleb's Cola : Whole Chain Thinking
Liquid gold: New London juice bar sets the standard

News

Liquid gold: New London juice bar sets the standard

London – One cannot go very far in Los Angeles or New York without spotting an establishment offering cold-pressed juice. The craze known as juic...
Roots And Bulbs : Soft Drinks : Juice Bar
Consumers willing to spend more on eco-Branding & Packaging

Big Ideas

Consumers willing to spend more on eco-Branding & Packaging

Consumers willing to spend more on eco-Branding & Packaging
India : Ipsos InnoQuest : Re-usable
The Future of Soft Drinks: 10 trends

Macro Trends

The Future of Soft Drinks: 10 trends

No longer are Coca-Cola and Pepsi the stalwarts of soft drinks. Brands are now to revamping their strategies and image to capture the attention of ...
Drinks : Soft Drinks : Non-alcoholic
Moveable feast: Coca-Cola gets convivial

News

Moveable feast: Coca-Cola gets convivial

Moveable feast: Coca-Cola gets convivial
Branding : Ads : Marketing
Coca-Cola’s cup runneth over with happiness

Big Ideas

Coca-Cola’s cup runneth over with happiness

Coca-Cola’s cup runneth over with happiness
Coca-Cola : Happiness Refill : Brazil
Dr Pepper prescribes 10-cal diet drink for men

Big Ideas

Dr Pepper prescribes 10-cal diet drink for men

Dr Pepper prescribes 10-cal diet drink for men
Soft Drinks : Advertising : Dr Pepper
Europeans find thirst for non-alcoholic beer

Big Ideas

Europeans find thirst for non-alcoholic beer

Europeans find thirst for non-alcoholic beer
Heineken : Soft Drinks : Beer
New iPhone app aims to hit bottled water use

Big Ideas

New iPhone app aims to hit bottled water use

New iPhone app aims to hit bottled water use
GPS : Environment : Soft Drinks
Soft drinks brands could milk Chinese market

Big Ideas

Soft drinks brands could milk Chinese market

Soft drinks brands could milk Chinese market
Coca-Cola : Soft Drinks : Local
Drink: Notable Seed stories from 2009

News

Drink: Notable Seed stories from 2009

Drink: Notable Seed stories from 2009
Spirits : Soft Drinks : Wine
The most Insight-ful beverage stories of 2009

Big Ideas

The most Insight-ful beverage stories of 2009

The most Insight-ful beverage stories of 2009
Soft Drinks : Pre-mixed : Cocktails
Videocracy: brand crowd-sources next ad campaign

News

Videocracy: brand crowd-sources next ad campaign

Videocracy: brand crowd-sources next ad campaign
Soda : Soft Drinks : Campaign
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