Coca-Cola

News

SXSW 2024 daily recap: Brand-building 101 for cultural relevance

With numerous superbrands present at SXSW, discussions revolved around the intricacies and insights of brand establishment, ranging from the identi...

SXSW 2024 : Marketing : Creator Economy

Funq’ begins superfruit syrup in conscious packaging

News

Funq’ begins superfruit syrup in conscious packaging

Former Coca-Cola executives Michael Schwarz, Sebastian Kroth and Fabian Roschig are leading a soft drinks revolution in Germany with Funq’, the nat...

Drink : Sustainability : Packaging

Coca-Cola captures the flavour of gaming

News

Coca-Cola captures the flavour of gaming

The multinational beverage company’s latest drink, the Coca-Cola Zero Sugar Byte, aims to recreate the flavour of the internet and comes with a sle...

Food : Drink : Technology

River Island introduces gender-neutral slip dresses and other top stories

News

River Island introduces gender-neutral slip dresses and other top stories

In today’s daily digest: Gender-neutral nightwear, General Electric’s Meet Molly campaign, Coca-Cola uses FIFA player as an ambassador and other st...

Fashion : Advertising : Food & Drink

Drink responsibly

News

Drink responsibly

The Netherlands – Fitzroy has used discarded Coca-Cola bottle labels to produce sustainable packaging for its new rum product.

Whole-system Thinking : Sustainability : Packaging

Macro Trends

Gen Viz

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activ...

Gen Viz : Generation Z : Visual First

World Retail Congress 2015 Preview

Big Ideas

World Retail Congress 2015 Preview

The dangers and opportunities of digital and economic disruption will be the main theme at this year’s World Retail Congress.

Metro Group : Rome : World Retail Congress

Micro Trends

Milking It

As the consumer’s search for sources of optimisation gathers momentum, brands are re-evaluating the potential of dietary staples.

Milk : Milk Factory : Optimisation

Unmistakable by design

Big Ideas

Unmistakable by design

Cannes Lions 2015 – Design and simplicity in branding can spark creativity, according to advertising industry heavyweights Bruce Duckworth, David...

Leo Burnett : Cannes Lion 2015 : Levi's

Screen to glass

Big Ideas

Screen to glass

US – Coca-Cola is encouraging viewers to stay tuned to its latest tv advert, with Shazam and a clever bit of multiscreen marketing.

Coca-Cola : Drinkable Advert : Shazam

Brands stand to gain from circular economy packaging

Big Ideas

Brands stand to gain from circular economy packaging

A new report has found that leading US fast food, beverage and grocery brands are wasting £7.48bn (€10.09bn, $11.40bn) a year due to poo...

Sustainability : Circular Economy : Plastic

Distillation station: Device that turns Coca-Cola into water

News

Distillation station: Device that turns Coca-Cola into water

Eindhoven – Multi-disciplinary artist Helmut Smits has developed a distilling device prototype that turns Coca-Cola into drinking water.

Coca-Cola : Water : Helmut Smits

App predicts when you will die down to the last second

Big Ideas

App predicts when you will die down to the last second

The phrase ‘there’s an app for that’ has been taken to dark new levels with Deadline, the app that predicts when you’re going to die.

Deadline : Coca-Cola : Gist LLC

Pepsi launches soft drink sweetened with cane sugar

Big Ideas

Pepsi launches soft drink sweetened with cane sugar

Soft drinks brand Pepsi has launched Caleb’s Kola, a new range of artisanal soda drinks.

Pepsi : Caleb's Cola : Whole Chain Thinking

World Retail Congress 2014: Overview Part 1

Big Ideas

World Retail Congress 2014: Overview Part 1

The eighth annual World Retail Congress in Paris focused on the technological disruption in the sector and the challenges presented by a changing c...

World Retail Congress 2014 : Millennials : Mobile Payments

Tesco and Coca-Cola tackle recycling reluctance

Big Ideas

Tesco and Coca-Cola tackle recycling reluctance

Tesco and Coca-Cola Enterprises have launched an initiative to alleviate the green fatigue that is discouraging consumers from eco-concerns.

Recycling Is The Answer : Nick Brown : CCE

Sustainable 3D printers use plastic sourced from waste

Big Ideas

Sustainable 3D printers use plastic sourced from waste

US, India – Brands are making 3D printing more sustainable by sourcing plastic from waste.

Tasteful Waste : 3D Printing : Coca-Cola

Cannes Lions 2014: Winners in Mobile, Media and Outdoor categories

Big Ideas

Cannes Lions 2014: Winners in Mobile, Media and Outdoor categories

Awards were announced on Tuesday 17 June for the Mobile, Media and Outdoor categories.

Cannes Lions 2014 : Advertising : Outdoor Advertising

To cap it all: Coca-Cola gives plastic bottles a second life

News

To cap it all: Coca-Cola gives plastic bottles a second life

Asia – Coca-Cola has released a series of inventive bottle caps that turn empty bottles into functional items such as water squirters and pencil ...

Sustainability : Brandstanding : Upcycling

The ageing consumer

Viewpoints

The ageing consumer

Claire Nuttall, Founding Partner of Thrive Unlimited, on the opportunities ageing consumers present for food and drink brands.

Ageing : Old : Nutrition

US companies prove the power of good design

Big Ideas

US companies prove the power of good design

Good design means good business, according to a new study

Design : Retail Experience : Starbucks

Coca-Cola launches clean water and community-building initiative

Big Ideas

Coca-Cola launches clean water and community-building initiative

Coca-Cola launches clean water and community-building initiative

Africa : Biomass : Ekocenters

Myanmar market report

Markets

Myanmar market report

After five decades of virtual isolation under the ruling military dictatorship, the opening up of Myanmar has led to a flood of interest from forei...

Myanmar : UN : United Nations

News

Soda wars: Pepsi film brand-jacks Coca-Cola

US – Drinks brand Pepsi has created a parody video, poking fun at Coca-Cola’s Super Bowl advertisement.

Advertising : Mirage : Brand-jacking

Desert duel: Coke ad aimed at multi-screen users

News

Desert duel: Coke ad aimed at multi-screen users

US – Coca-Cola’s advertisement for the forthcoming Super Bowl game will include an interactive plotline that engages viewers who multi-screen while...

Advertisement : Mad Max : Multiscreening

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