Soda wars: Pepsi film brand-jacks Coca-Cola

05.02.2013 Advertising : Mirage : Brand-jacking

US – Drinks brand Pepsi has created a parody video, poking fun at Coca-Cola’s Super Bowl advertisement.

The video features a cast of characters that look similar to those shown racing through the desert in the rival brand’s recent Mirage advert.

While Coca-Cola’s advert depicts the characters as they battle to be the first to reach a cold bottle of Coke, Pepsi’s ad shows them desperately trying to get a Pepsi out of a broken vending machine, while a fully operable Coke machine is shown right next to them.

This is another example of a brand hijacking its rival’s logos and visual cues to increase its own influence.

Find out more by reading our Brand-jacking microtrend.

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