Brandstanding

Greener marketing for the Transformative Twenties

Viewpoints

Greener marketing for the Transformative Twenties

The pandemic has made ‘pivoting’ a matter of survival as well as principle for global brands. But as we push towards a greener economy, what should...

Society : Advertising : Post-pharmacy Brands

This tool inspires book-lovers to eschew Amazon

News

This tool inspires book-lovers to eschew Amazon

A new browser extension – Library Extension – is encouraging people to opt for their local library rather than shopping on Amazon.

Technology : Retail : Media

Le Labo launches essential skincare range and other stories

News

Le Labo launches essential skincare range and other stories

In today’s daily digest: Jigsaw confronts immigration issue, Dubai launches cryptocurrency, the growing wellness homes sector and other stories.

Beauty : Fashion : Finance

How magazine Azeema empowers women from North Africa and the Middle East

Big Ideas

How magazine Azeema empowers women from North Africa and the Middle East

The founders of Azeema magazine on representing strong-minded women, empowering young girls and championing inclusivity.

Youth Culture : Fashion : Belonging

Spotify stands in solidarity with communities affected by travel ban

News

Spotify stands in solidarity with communities affected by travel ban

Global – The music streaming service’s latest campaign pairs US artists with creatives from Muslim-majority countries.

Media : Culture : Advertising

Preview: Civic Placemakers

News

Preview: Civic Placemakers

Global – Brands are taking a more proactive role in shaping their cities by investing in urban regeneration and the development of public spaces.

Civic Brands : Placemaking : Brandstanding

Civic Placemakers

Micro Trends

Civic Placemakers

Brands are taking a more proactive role in shaping their cities by leading urban regeneration initiatives and investing in the development of publi...

Civic Brands : Placemaking : Brandstanding

Preview: Civic Brands

News

Preview: Civic Brands

Global – In a tense political climate, brands are stepping in to replace governments as educators and forces for good in society.

Civic Brands : Brandstanding : Collaborative Brands

Macro Trends

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down co...

Brandstanding : Sharing 2.0 : Civic Brands

Off the wall hospitality

News

Off the wall hospitality

Palestine – The Walled Off Hotel is a new venture from street artist Banksy to promote tourism in the West Bank.

Banksy : The Dislocated World : Hospitality

Truth in troubled times

Big Ideas

Truth in troubled times

UK – Consumers are scrutinising brands in times of crisis to ascertain whether they remain true to their principles, according to new research by W...

Weber Shandwick : Brandstanding : Transparency

Under the influence

News

Under the influence

Toronto – A new campaign by Drug Free Kids Canada aims to educate teenagers about the dangers of driving while under the influence of drugs.

Faction Marketing : Canada : Brandstanding

Bottle sand bank

News

Bottle sand bank

New Zealand – DB Export Beer is building awareness of finite materials with a scheme that enables consumers to recycle its bottles into sand substi...

Retail Futures : Whole-system Thinking : Brandstanding

News

Wake-up call

India – Tata Tea’s latest advertising campaign urges India’s youth to wake up to the country’s injustices.

Tata Tea : Brandstanding : India

A Matter of stuff

News

A Matter of stuff

London – As part of Selfridges’ Material World campaign the department store retailer has collaborated with Dazed on five short films.

Selfridges : Dazed Digital : Sustainability

News

Equal play

US – Nike has launched its new Equality campaign that actively drives change in the community.

Nike : Brandstanding : Wellness

Post-truth Brandstanding

Big Ideas

Post-truth Brandstanding

UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.

Dove : Dislocated World : Unilever

An atmosphere of protest

Big Ideas

An atmosphere of protest

US – Outdoor clothing and equipment companies Patagonia and Black Diamond are taking a stand in order to prevent the sale of public land in Utah...

Patagonia : The Dislocated World : Brandstanding

Viewpoints

Brand politics

2016 will be remembered as the year when political norms were turned on their head, but should brands join the debate or remain politically neutral?

Brandstanding : Backlash Brands : Ben & Jerry's

Preview: Made in China

News

Preview: Made in China

Global – The children of Chinese migrants, as well as those in mainland China, are beginning to re-assess their transnational identity, and giving ...

Third Culture Kids : Made In China : Mindset

Micro Trends

Made in China

In the era of third-stage globalisation, the children of Chinese migrants across the world are beginning to re-assess their transnational identity.

Third Culture Kids : Made In China : Mindset

Big Ideas

Forest focus

Taiwan – Forest is an app that lets users plant virtual and real trees in an effort to help people beat their smartphone addiction.

Forest : Productivity : Smartphone Addiction

Luxury Futures 2016: Part 1

Markets

Luxury Futures 2016: Part 1

The very concept of luxury is under attack as consumers grow tired of brands talking about heritage and demand a more inspiring vision.

New Luxury Millennials : Emerging Luxury Millennials : Generation Z

That Friday ill feeling

Big Ideas

That Friday ill feeling

US – Patagonia is taking a stand against the annual Black Friday retail event by donating all sales to environmental causes.

Patagonia : Black Friday : Brandstanding

Eco-friendly food

Big Ideas

Eco-friendly food

US – Budget supermarket group Aldi has announced it will soon remove a range of pesticides from its products in US stores.

Aldi : Whole-system Thinking : Pesticides

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