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Global – Young Chinese people raised in a culture other than that of their parents are re-assessing their roots.
Unlike past second-generation youngsters who have simply inherited social and cultural traits based on the location in which they were brought up alongside the family they were raised with, kids in this generation feel like they are part of a global community.
As digital natives, they live hyperconnected and borderless lives and construct their identity by absorbing global fashion, food, music and culture trends, staying in touch with a disparate networks of friends.
Increasingly, they are re-assessing what their cultural heritage means to them. Banana magazine, founded in New York, aims to explore what it means to be Asian – physically, culturally and sociologically – in the 21st century. ‘Whether it is rediscovering your grandma’s herbal soup recipes, exploring current Asian beauty culture through an editorial or commissioning original artwork to represent the dichotomy that can exist between two cultures, our content aims to cover all things AZN,’ say the editors.