Equal play
Equality campaign by Nike, US

Equal play

US – Nike has launched its new Equality campaign that actively drives change in the community.

Equality campaign by Nike, US

US – Nike has launched its new Equality campaign that actively drives change in the community.

  • The film Equality features a selection of high-profile sports people, including LeBron James and Serena Williams
  • Nike will donate £4m ($5m, €4.7m) to various organisations that advance equality in the community

Nike is tapping into the Brandstanding zeitgeist with its new film and social media campaign that encourages cultural change by asking athletes to practise the attitudes of parity and respect demonstrated on the field in their everyday lives.

The launch was accompanied by the announcement that in the coming year the brand will donate £4m ($5m, €4.7m) to various charities, such as the peer-to-peer mentoring scheme MENTOR and PeacePlayers, which uses basketball to promote understanding and friendship between communities.

In addition, the sports brand is using its cultural sway to encourage people to engage with a young person in the local community by signing up to MENTOR, demonstrating its dedication to a fairer, more inclusive world in which underprivileged communities, ostracised by the current political system, are buoyed by the help and support of their fellow citizens.

The Big Picture

Brands are demonstrating that they are more than just money-making machines and integral to the cultural fabric of our society, and their influence can be used to promote good. For more, see our Brand Politics column.

Discover More Daily Signals
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
Travel platform Curated Spaces is powered by trusted tastemakers

Daily Signals

Travel platform Curated Spaces is powered by trusted tastemakers

Travel start-up Curated Spaces has launched a booking platform that puts personal style, trusted recommendations and curated experiences at the hea...
Travel : Hospitality : Digital
Stat: Gen Z women are shaping a new liberal majority in the US

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...
Youth : Politics : Gen Z
Heineken transforms Seoul’s rooftops into social sanctuaries

Daily Signals

Heineken transforms Seoul’s rooftops into social sanctuaries

Heineken is transforming Seoul’s empty rooftops into vibrant social spaces as part of a new campaign combatting urban loneliness and removing barri...
Culture : Drink : Loneliness
Feeling introduces transdermal energy patch to combat daily fatigue

Daily Signals

Feeling introduces transdermal energy patch to combat daily fatigue

Manchester-based wellness brand Feeling has launched a transdermal energy patch designed to address persistent fatigue in individuals who maintain ...
Health : Wellness : Supplements
Stat: Gift cards become inflation-era solution for festive shoppers

Daily Signals

Stat: Gift cards become inflation-era solution for festive shoppers

As inflation continues to put pressure on spending, gift cards are set to dominate this year’s festive period in the US. According to Blackhaw...
Retail : Consumer Spending : Inflation
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN