Spotify stands in solidarity with communities affected by travel ban

10.07.2017 Media : Culture : Advertising
I'm with the banned by Spotify, Global

Global – The music streaming service’s latest campaign pairs US artists with creatives from Muslim-majority countries.

I’m With the Banned is designed to promote inclusion and protest President Trump’s travel ban. Through musical collaboration, the campaign aims to provide a voice to persecuted communities and foster a spirit of togetherness in a time of social and political division.

Spotify enlisted a variety of renowned artists and producers including Desiigner and Doc McKinney to collaborate with six musicians from Syria, Sudan, Somalia, Libya, Yemen and Iran on a series of playlists featuring their work.

Filmed in Toronto near the Canada-US border, an accompanying video campaign follows each musician as they travel from their country of origin to take part in the project.

The Big Picture

  • In a time of dislocation, disenfranchisement and distrust, brands such as Spotify are using their network of influence to help consumers reconnect with the wider world. To find out more, read our macrotrend The Dislocated World
  • Rather than kowtowing to popular consensus, brands are choosing to reassert their values on a public platform. For more, see our Backlash Brands macrotrend
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