Global – The music streaming service’s latest campaign pairs US artists with creatives from Muslim-majority countries.
I’m With the Banned is designed to promote inclusion and protest President Trump’s travel ban. Through musical collaboration, the campaign aims to provide a voice to persecuted communities and foster a spirit of togetherness in a time of social and political division.
Spotify enlisted a variety of renowned artists and producers including Desiigner and Doc McKinney to collaborate with six musicians from Syria, Sudan, Somalia, Libya, Yemen and Iran on a series of playlists featuring their work.
Filmed in Toronto near the Canada-US border, an accompanying video campaign follows each musician as they travel from their country of origin to take part in the project.