Dislocated World

Doom Dressing

Micro Trends

Doom Dressing

Driven by a gathering mood of pessimism, a new dark, dystopian and eerie aesthetic is emerging, infused with satire and subversion.
Identity : Fashion : Climate Change
New Zealand wants to end influencer tourism

News

New Zealand wants to end influencer tourism

For its latest campaign, New Zealand’s travel board, Tourism NZ, encourages visitors to avoid social-influenced travelling.
Travel & Hospitality : Influencers : Social Media
The Big Idea: How Generation Z are reshaping the offline world

News

The Big Idea: How Generation Z are reshaping the offline world

Wilson Oryema, co-founder of Regenerative Futures on bridging the growing generation gap between the young and the old.
Youth : Sustainability : Civic Brands
The rise of resilience residences

Big Ideas

The rise of resilience residences

Shelter and safety are aligning with luxury living as designers create high-end homes for a future affected by climate change and disasters.
Luxury : Future Cities : Sustainability
Gen Z Perspectives: UK

Viewpoints

Gen Z Perspectives: UK

The latest edition of our Generation Z insight series reveals British teenagers’ pioneering attitudes to the Black Lives Matter movement.
Youth : Society : Dislocated World
How Gen Z are reshaping the offline world

Viewpoints

How Gen Z are reshaping the offline world

Young people have fashioned the digital world. Wilson Oryema, co-founder of Regenerative Futures, believes it’s time they revive offline systems too.
Youth : Sustainability : Civic Brands
Emerging Youth: Brazil

Markets

Emerging Youth: Brazil

Disenfranchised by their president, young Brazilians are rejecting aspiration, reshaping religion and championing mindful social media.
Youth : Media : Digital
Pleasure Revolution

Macro Trends

Pleasure Revolution

With every second of our free time colonised by the cult of busyness, future consumers will turn away from a life of relentless productivity and sh...
Leisure : Workplace : Wellness
Global citizens fear their country’s future

News

Global citizens fear their country’s future

Ipsos has released a survey, What Worries The World, which sheds light on the concerns of people on a global scale.
Society : Wellness : Finance
Key themes from Techfestival 2019

Big Ideas

Key themes from Techfestival 2019

From citizens reclaiming data to positive endings, this year’s event was a global pledge to improve the future relationship between humans and tech...
Media : Technology : Dislocated World
A crowd-funded forest is being planted in Brazil

News

A crowd-funded forest is being planted in Brazil

Offset.Earth is planting a ‘protest forest’ named after Brazil’s president Jair Bolsonaro.
Sustainability : Society : Dislocated World
Stat: Consumer faith in brand activism falters

News

Stat: Consumer faith in brand activism falters

Despite consumers’ desire for brands to reflect their personal beliefs, trust in brands is at an all time low
Society : Campaign : Activism
The Uncensored Playlist is turning news into songs

News

The Uncensored Playlist is turning news into songs

Reporters Without Borders has found a way to bring censored news articles to countries without press freedom: music.
Media : Culture : Journalism
The truth is worth it, says The New York Times

News

The truth is worth it, says The New York Times

Rallying against the fake news claims levelled at it by President Donald Trump, the New York Times newspaper has released a new series of adverts t...
Media : Journalism : News
Emotional States to erupt at London Design Biennale

News

Emotional States to erupt at London Design Biennale

London – In reflection of the recent turbulent times witnessed across global societies, and ongoing uncertainty about the future, installations at ...
Design : Culture : Design Biennale 2018
What does gene-editing mean for neurodiversity?

Viewpoints

What does gene-editing mean for neurodiversity?

As we edge closer towards a future in which DNA-editing is a reality, it is a reminder to brands that they must champion diversity in their own wor...
Culture : Workplace Futures : Diversity
Why is being transgender still an issue?

Viewpoints

Why is being transgender still an issue?

Misogyny, racism and transphobia all have one root cause.
Gender : Identity : Advertising
Mazda’s latest ad campaign targets Hispanic consumers – in Japanese

News

Mazda’s latest ad campaign targets Hispanic consumers – in Japanese

US – The automotive brand is focusing on the consumer demographic most ostracised by Trump’s administration.
Auto : Advertising : Culture
Spotify stands in solidarity with communities affected by travel ban

News

Spotify stands in solidarity with communities affected by travel ban

Global – The music streaming service’s latest campaign pairs US artists with creatives from Muslim-majority countries.
Media : Culture : Advertising
Quartz app users can call time on Trump for 24 hours

Big Ideas

Quartz app users can call time on Trump for 24 hours

US – A new feature enables users to block all news content and notifications relating to the US president.
Digital : Technology : Culture
Platform for truth

Big Ideas

Platform for truth

US – Wikipedia co-founder Jimmy Wales has launched a news website that aims to provide quality news that readers can trust.
Civic Brands : Journalism : The Dislocated World
Brewing discussions

News

Brewing discussions

UK – A new ad by Heineken challenges stereotypes by bringing together individuals with opposing viewpoints.
Heineken : Civic Brands : The Dislocated World
Drive-in discounts

Big Ideas

Drive-in discounts

US – Walmart is to offer customers a discount if they collect online orders in-store.
Walmart : Supermarket : Civic Brands
Ian McGarrigle: World Retail Congress

Viewpoints

Ian McGarrigle: World Retail Congress

The state of world retail in 2017.
World Retail Congress : E-commerce : Dislocated World
Inclusion culture

News

Inclusion culture

London – The creative company Grey London is being rebranded as Valenstein & Fatt to honour its Jewish founders and to stand up to modern-day ...
Grey London : Civic Brands : Branding
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