Inclusion culture
Valenstein & Fatt, London

Inclusion culture

London – The creative company Grey London is being rebranded as Valenstein & Fatt to honour its Jewish founders and to stand up to modern-day discrimination.

Article/21067 50a
Valenstein & Fatt, London

London – The creative company Grey London is being rebranded as Valenstein & Fatt to honour its Jewish founders and to stand up to modern-day discrimination.

  • To avoid anti-Semitic prejudice, Lawrence Valenstein and Arthur Fatt named their company after the colour of the building’s wallpaper
  • The rebranding began during the week when the British government triggered Article 50 and will last for 100 days

In a Dislocated World of political isolationism, Valenstein & Fatt is demonstrating a symbolic response to xenophobia and is taking action to show a commitment to tolerance and inclusion.

Marking 100 years since the agency was founded, the rebranding will run for 100 days. Valenstein & Fatt has also committed to publishing its diversity data and to launching a bursary to assist two young employees from ethnic minority and disadvantaged backgrounds with rent payments. It will also set up a taskforce to help create industry-wide diversity targets.

In addition, it will develop outreach programmes, working with 100 primary and secondary schools to inspire students to work in the creative industries, and will devise a mentoring initiative to match 50 talented young people with Valenstein & Fatt’s senior leadership.

The Big Picture

As a backlash against the distrust and disconnection explored in The Dislocated World, companies are instigating a widespread change in mindset by asserting their belief in a more tolerant and diverse society. For more, see our Civic Brands macrotrend.

Discover More News
Mastercard launches AI-powered stories for commuters

News

Mastercard launches AI-powered stories for commuters

Mastercard has launched its Transit Tales campaign, which tailors classic stories to the length of commuters’ journeys.
Audiobooks : Australian : Commuters
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Soft Sports : Digital Detox : Asics
Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

News

Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

Gen Z is entering the workforce with a pragmatic view of artificial intelligence and enthusiasm for in-person mentorship. 
Work : Technology : AI
Irn-Bru revives Made in Scotland from Girders slogan

News

Irn-Bru revives Made in Scotland from Girders slogan

Irn-Bru is reviving its iconic Made in Scotland from Girders slogan in a campaign led by advertising agency Lucky Generals.
Food And Drink : Brand Humour : Advertising
Busan International Film Festival to host singalong screening of KPop Demon Hunters

News

Busan International Film Festival to host singalong screening of KPop Demon Hunters

A singalong screening of Netflix’s breakout show, KPop Demon Hunters, will take place at the Busan International Film Festival in September 2025.
Kpop : Streaming : Cinema
Stat: Australians turn to podcasts and radio for regular entertainment

News

Stat: Australians turn to podcasts and radio for regular entertainment

More than half of Australians aged 10 and over (52%) listen to or watch podcasts each month, according to new data published in The Infinite D...
Statistic : Podast : Media
Selena Gomez taps Tajín for Rare Beauty’s first collaboration

News

Selena Gomez taps Tajín for Rare Beauty’s first collaboration

Rare Beauty has unveiled its first-ever collaboration, teaming up with Mexican seasoning brand Tajín on a limited-edition lip and cheek set.
Beauty : Food : Collaboration
Single mothers in China are moving in together to ease the financial burden of child-rearing

News

Single mothers in China are moving in together to ease the financial burden of child-rearing

An increasing number of single mothers in China are moving in together to ease the financial, emotional and practical challenges of raising childre...
Single Parents : China : Only Child
Stat: Cannabis-infused drinks reshape America’s after-work rituals

News

Stat: Cannabis-infused drinks reshape America’s after-work rituals

A growing number of young American professionals are swapping post-work alcoholic beverages for cannabis-infused alternatives, signalling a cultura...
Statistic : Cannabis : Alcohol
Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

News

Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

Gap has unveiled its autumn 2025 Better in Denim campaign, fronted by global girl group Katseye.
Fashion : Nostalgia : Pop Culture
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN