What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
London – The creative company Grey London is being rebranded as Valenstein & Fatt to honour its Jewish founders and to stand up to modern-day discrimination.
In a Dislocated World of political isolationism, Valenstein & Fatt is demonstrating a symbolic response to xenophobia and is taking action to show a commitment to tolerance and inclusion.
Marking 100 years since the agency was founded, the rebranding will run for 100 days. Valenstein & Fatt has also committed to publishing its diversity data and to launching a bursary to assist two young employees from ethnic minority and disadvantaged backgrounds with rent payments. It will also set up a taskforce to help create industry-wide diversity targets.
In addition, it will develop outreach programmes, working with 100 primary and secondary schools to inspire students to work in the creative industries, and will devise a mentoring initiative to match 50 talented young people with Valenstein & Fatt’s senior leadership.
As a backlash against the distrust and disconnection explored in The Dislocated World, companies are instigating a widespread change in mindset by asserting their belief in a more tolerant and diverse society. For more, see our Civic Brands macrotrend.